Culture Can Make or Break Your Business – Discover How in Season 2 of Bending Culture

The Hague, Netherlands, September 1, 2025, Cross-cultural communication expert and advocate for inclusive business Elena Malkova is back with Season 2 of her podcast, Bending Culture. Launching on Monday, September 1, 2025, and available on both YouTube and Spotify, the podcast explores how cultural diversity can make or break business success.

“I started Bending Culture to create more awareness of how cultural differences impact collaboration, leadership, and ultimately business outcomes,” says Elena. “This season, I wanted to take it up a notch by bringing not only inspiring voices but also people who challenge my perspective. That’s where the best conversations happen.”

Through interviews with international experts and professionals across industries, Bending Culture uncovers the real challenges of multicultural collaboration, from facilitating cross-border mergers in Europe to recruiting executives in the Middle East, scaling products globally, or simply navigating life as a global citizen.

Elena’s signature style, high energy, curious questions, and contagious laughter make the podcast as enjoyable as it is practical. Listeners can expect more episodes, a diverse guest list, and a mix of like-minded and challenging perspectives that offer real-world tips for HR professionals, recruiters, and leaders managing multicultural teams.

Bending Culture Season 2 launches on September 1, 2025, with new episodes every two weeks.