Building a Business That Nourishes You – The New Leadership Blueprint
- Brainz Magazine
- Oct 30
- 4 min read
Updated: Nov 3
Written by Alan Melton, Business Coach
Alan Melton, founder of Small Business Coach Associates in 2002, is a seasoned entrepreneur and advisor to over 1,000 business owners. His expertise earned his business an Inc 500 ranking and him the U.S. SBA's Small Business Person of the Year.
In today’s rapidly changing world, leadership demands more than traditional management. Emerging generations crave purpose, empathy, growth, and ethical action. This article explores how a sustainable, human-focused leadership blueprint can nourish both business performance and personal fulfilment for leaders and teams alike.
What is a growth mindset in your opinion?
A growth mindset is something that resonates with me a lot. For me, it means believing that all people and all talents can be developed. It is about seeing opportunities rather than difficulties, whatever the circumstances. This is what I call an open mind to possibilities, ready to answer why not instead of the fatal yes, but.
Small Business Coach Associates empowers entrepreneurs to achieve sustainable growth with a business coach who focuses on strategic planning, accountability, and long-term success.
This is the essence of my profession as a coach, which leads me to dedicate time to helping each person develop, to find their own riches within themselves, to nourish them, and make them shine without false modesty. It is simple to state, but sometimes it is a long road to accepting one's own light and reconciling with oneself and one's uniqueness.
What does meaningful and responsible leadership mean in today’s post-COVID world?
My deep conviction is this. In an environment as uncertain and changing as ours, following a global pandemic and facing new political, energy, and economic crises looming, leaders must demonstrate resolute responsibility and meaningfulness, and develop their authenticity and their capacity for empathy and compassion. They have no choice if they want to attract and retain young talent.
Some figures from recent studies on sustainable leadership carried out by us prove it.
Seventy-five percent of Millennials and nearly eighty percent of Generation Z expect to be coached. They want managers who:
Help to grow
Promote collaborative work
Really care about people
Show consistency in their actions and words daily
All these young people who have recently entered the job market or are about to do so are primarily looking for an inspiring and useful career that offers real self-fulfillment. Nearly two-thirds believe that coaching is twice as much of a career booster as training.
The number one reason for leaving a job among this young generation is the manager, and behavior that is unethical and unrelated to social and societal responsibility.
The most important factor in a company's attractiveness is the work environment and quality of life it offers its employees. The two pillars that underpin the choice of a new job are:
The nature of the work, which must be motivating in itself
Flexible and collaborative working methods and a rigorously ethical professional environment
Psychological safety within teams is finally recognized as a key factor in the effectiveness and acceptance of change, while also helping to foster innovation and improve the acceptance of diversity.
What is at stake here is how companies can attract talent, especially Generation Z, and keep them engaged and motivated. This is not a new question for most leaders and managers who must constantly navigate contradictory injunctions between an inspiring medium-term vision and a short-term performance requirement. But it has become an absolute must and an increasingly critical question if companies want to attract and retain top talent in a world that values authenticity and purpose.
How can this type of sustainable leadership generate sustainable performance?
This positive impact on performance comes from several factors. But the main one is that this type of sustainable leadership generates higher commitment from employees. Likewise, it leads to a tangible increase in productivity and work efficiency. Current research suggests that this increase is based on two linked mechanisms. First, a boost in trust and increased loyalty that induce greater mobilization and increased autonomy in the service of a project that everyone has understood and finds motivating.
How can leaders embody such a sustainable leadership style that is responsible, compassionate, and meaningful? What advice do you have?
Genuinely care about others. Listen to them without preconceived judgment and without being anxious about having to respond to their requests. Listening and understanding are the first steps to developing empathy.
Continue to develop yourself. Adopt a why not mindset. See the opportunity to learn in every circumstance. Allow yourself to be challenged to constantly push your own limits.
Cultivate your own passions and seek opportunities at every opportunity. You will see how astonishing this abundance of possible paths to explore is.
These tips seem very simple, but I am aware that putting them into practice requires motivation and patience. Choose one and start with a small, realistic step.
Through holistic leadership, Small Business Coach Associates helps business owners grow not just financially, but personally, building balance, clarity, and purpose in every aspect of leadership.
Alan Melton, Business Coach
Alan Melton is an accomplished entrepreneur and seasoned business coach with a track record of profound impact. In 2002, he established Small Business Coach Associates, making use of his experience from founding and growing several businesses and consulting over a thousand business owners. With his leadership, his business was recognized as an Inc. 500 fastest-growing company and has earned him prestigious awards, such as the U.S. SBA’s Small Business Person of the Year and the Governor’s Sterling Award. His mission alongside his team is to "coach you to wealth and business freedom."
