Build a Website That Works – Key Tips for Success
- Brainz Magazine
- Nov 4
- 6 min read
Updated: Nov 5
Michael Doyle is an expert in peak performance and human potential. He has a passion for self-mastery with a focus on consciousness, flow state, and harnessing the quantum field. He believes that when businesses can create a collective flow, they become unstoppable.
Your website is often the first impression people will have of you and your business. Whether you are offering a service, selling products, or building your personal brand, your website is your digital storefront, and in today’s world, that storefront is open 24/7. A well-designed site builds trust, communicates your value, and ultimately helps your audience take the action you want them to take.
My recent website project left me amazed by the team’s dedication, consistency, and the exceptional quality of their work. Currier Marketing fully delivered high-quality results within impressive timelines. Their team had clearly taken the time to review my business, content, and all context I provided them, and it was reflected in the initial draft site presented to me. The process of working with their developers to make changes was seamless, and their systems mitigated any potential communication errors. Their effective approach removed the extra time I found myself previously spending when working with other developers for my clients.
Too often, businesses jump into design or hire a developer without first getting clear on the fundamentals. The result? A beautiful website that doesn’t perform, or a cluttered site that confuses visitors instead of converting them into clients or customers. Below are 11 key considerations to help you build a website that not only looks great but also adds value to your customers and works effectively for your business.
1. Clarify your purpose and goals
Before you design a single page, ask yourself: What is the purpose of this website? Do you want to generate leads, sell products, educate your audience, or simply build brand credibility? Your answer shapes every decision that follows.
Think in terms of measurable goals. For example:
“I want to generate 50 new leads per month.”
“I want to increase online sales by 20 percent in the next quarter.”
“I want to position myself as a thought leader in my industry.”
When you are clear about your goals, you avoid the trap of adding unnecessary features or content that distracts visitors from what matters.
2. Understand your audience
Your website is not for you, it is for your customers, clients, or community. Take time to define who they are, what challenges they face, and what they are looking for when they land on your site.
Ask yourself:
What are their biggest frustrations?
What language do they use to describe their needs?
What motivates them to act?
When you know your audience well, you can create messaging, design, and calls to action that resonate with them. A good website speaks directly to the people you most want to serve.
3. Keep your messaging clear and simple
One of the most common mistakes businesses make is overloading their website with too much information. If a visitor cannot understand who you are, what you offer, and how to take the next step within 10 seconds, they are likely to leave.
Your homepage should answer three critical questions:
What do you do?
Who do you help?
How can someone take action?
Use simple, benefit-driven language rather than jargon. Instead of saying, “We provide innovative solutions for organizational development,” say, “We help businesses build stronger teams and increase productivity.” Clear messaging builds trust and makes people want to learn more.
4. Design for user experience
Focus on the essentials, how fast your site loads, how well it performs on mobile, how easy it is to navigate, and how optimized it is for SEO.
A beautiful design is important, but functionality matters more. Visitors should find your site easy to navigate, visually consistent, and fast to load. If they struggle to find what they need, they will leave.
Key principles of good user experience include:
Navigation: keep menus simple with clear categories.
Layout: use white space, headings, and visuals to guide the eye.
Speed: optimize images and hosting so pages load quickly.
Mobile first: ensure your site works seamlessly on smartphones. For many businesses, most traffic comes from mobile users.
Remember, design is not just how a website looks. It is how it works.
5. Build credibility and trust
People do not just buy products or services, they buy confidence that you can deliver. Your website should quickly establish credibility.
Some ways to do this include:
Professional visuals: use high-quality photos and graphics.
Testimonials: feature quotes, videos, or case studies from happy clients.
Certifications or media mentions: share logos or links that validate your expertise.
About page: tell your story in a way that humanizes your brand and connects with your audience.
Trust is the currency of online business. A site that feels professional and transparent will always convert better than one that looks rushed or incomplete.
6. Make calls to action clear
A call to action (CTA) is the step you want visitors to take, buy now, book a call, download a guide, or join your newsletter. Without strong CTAs, even the most beautiful site will fail to generate results.
Best practices include:
Place CTAs throughout your site, not just on one page.
Use action-oriented words: “Book your free consultation” instead of “Submit.”
Make buttons visible and consistent in style.
Offer value. People are more likely to share their email if they get something useful in return, like a free resource.
Every page should have a purpose, and every purpose should lead to a clear next step.
7. Create valuable content
Your website should not just be a static brochure. To attract and engage visitors, it needs fresh and useful content. Blog posts, articles, guides, videos, and podcasts are excellent ways to showcase your expertise and improve search engine visibility.
When creating content, think quality over quantity. One well-written, relevant article that solves a real problem for your audience is worth far more than five generic blog posts. Over time, valuable content builds authority and keeps people coming back.
8. Optimize for search engines (SEO)
Having a great website is meaningless if no one can find it. Search engine optimization helps your site appear in Google and other search results when people are looking for what you offer.
Basics of SEO include:
Researching keywords your audience searches for.
Including those keywords naturally in your titles, headings, and copy.
Writing clear meta descriptions for each page.
Using alt text for images.
Ensuring your site is fast and mobile-friendly.
SEO is a long-term game, but it is one of the most cost-effective ways to attract qualified traffic.
9. Focus on security and reliability
Your website must feel safe for visitors. Security matters for protecting customer data and maintaining trust.
Make sure you:
Use HTTPS (a secure SSL certificate).
Keep software, plugins, and themes updated.
Choose a reliable hosting provider.
Back up your site regularly.
Even if you are not selling products online, people want to know your site is safe. A small lock icon in the browser bar goes a long way in reassuring them.
10. Think about scalability
Your first website does not have to be perfect, but it should be built on a platform that can grow with you. If your business expands, you do not want to start from scratch.
Ask yourself:
Will I need e-commerce in the future?
Will I want to add online booking or membership areas?
Is my site easy to update on my own?
A scalable website saves you money and headaches as your business evolves.
11. Measure and adjust
Launching your site is not the finish line, it is the starting point. Track performance through tools like Google Analytics or built-in dashboard metrics. Pay attention to:
Which pages people visit most.
Where visitors drop off.
What actions they take or do not take.
Use this data to make informed changes. A website is a living asset, not a one-time project. The businesses that win online are those that continually refine and improve based on real user behavior.
Conclusion on building a website
Creating your website is one of the most important steps you will take in building your business. It is not just about design or technology, it is about creating an online presence that reflects your values, speaks directly to your audience, and helps them take meaningful action.
The key is to focus on clarity, simplicity, and strategy. When you know your goals, understand your audience, and design with trust and usability in mind, your website becomes more than just a digital space. It becomes a growth engine for your business.
Remember, your website is never done. Keep learning, updating, and improving over time, and it will keep serving you for years to come.
Michael is a peak performance and leadership expert, a best-selling author, a gifted speaker, an intuitive coach, and a professional musician. He has an innate ability to unlock the potential in others. His process is powerful, having transformed his own life from being exhausted, overweight and stuck, to where he is now thriving. Taking a common-sense approach, he effectively motivates, influences, and guides companies and their teams to work in a “collective flow.”
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