Active Sportswear Is Taking Over The Apparel And Footwear Market
Updated: Jun 24, 2024
Written by: Dennis O'Neill, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
The Sportswear/Activewear space has been super hot for the last 2 years. Driving over 200 M&A Transactions totaling over 10 billion dollars. Global brands are being priced at all time highs due to the fact that most brands translate well into multiple global markets and seems
the bigger the global footprint the higher the valuations. It is a very exciting time for large brands and for the new brands that are growing like gangbusters. Capturing the dollars and imagination of a new generation.
The activewear market, comprising several product categories such as footwear, sportswear, swimwear, and yoga wear, has seen healthy growth over the last half-decade. The rising popularity of activewear in day-to-day life has blurred the lines of activewear and fashion, spawning a new category of apparel, called 'athleisure'. The coronavirus (COVID-19) pandemic is credited with accelerating this trend, as people became accustomed to wearing more comfortable clothes while in lockdown. Activewear itself, however, refers to clothing worn during exercise or specifically for physical activity. It is also known as sportswear or performance apparel.
The global activewear market size was valued at USD 303.44 billion in 2021 and is expected to expand at a compound annual growth (CAGR) of 5.8% from 2022 to 2028. The growth of the global market is attributed to the rising inclination towards modern clothing in the gym and for everyday activities. The market is expected to be 546 billion by 2024.
Top 10 Biggest Sportswear Brands in the World:
NIKE. Worldwide sportswear sales: $44.5 billion.
ADIDAS. Worldwide sportswear sales: $23.5 billion.
PUMA. Worldwide sportswear sales: $6.2 billion.
UNDER ARMOUR. Worldwide sportswear sales: $4.5 billion.
NEW BALANCE worldwide sales of 4.1 Billion
LULULEMON ATHLETICA worldwide sales of 3.3 billion
ASICS worldwide sales of 3.2 billion
COLUMBIA SPORTSWEAR worldwide sales of 2.5 billion
Fila worldwide sales of 2.6 billion
Reebok worldwide sales
Fastest Growing Sports Brands
Koral.com
Beachbodygear.com
Kicks Crew
Oofos
Augusta Sportswear.
32 degrees
New Balance
Kicks on Fire
Red Wing Shoes
Alphalete Athletics
Most people who are fashionable or in the fashion business want to know what the hottest new brands and styles are. When conducting my research on this market sector I believe I found a company that is encapsulating the best of all worlds. Building multiple cutting-edge brands in the activewear, sportswear and shoe sector. The Company is Global Brand Partners they own 2 of the fastest growing brands in the market today Koral.com and Beachbodygear.com. They are building several additional brands all in different market sectors Xspin, GearUp and Pivot.
Global Brand Partner portfolio
Koral.com KORAL is a luxe performance brand, designed to inspire you to live, look, and feel your best. With a design-with-purpose approach, we create contemporary fashion with an edge, for street style enthusiasts like you.
BeachBodyGear.com Beachbody’s formula of world-class fitness, nutrition, motivation and support has proven again and again to deliver results for its customers. With over 550,000 Beachbody® coaches.
XSPIN® is a new performance-driven cross-training gear for the very fast-growing biking and spinning enthusiasts.
GEAR UP® is the new American casual sportswear with its first collection in Spring 2023. The debut sees minimalistic hoodies, sweatpants and loungewear for men and women in earthy beige and gray.
PIVOT® is the world’s first Motion AI technology & products for mass consumer application with 5 patents & 22 pending.
In conclusion, there are many great new brands hitting the market with cutting-edge new styles and designs. The best part about sportswear is that it is now the clothes the people wear everyday for almost all occasions.
In conclusion, sportswear/activewear is an exciting category of the market that has superseded sportswear and turned into casual wear as well. The consumer tastes and behaviors have changed in a significant way. The gym has turned into the new pub and sportswear is new for any occasion apparel. The market is growing aggressively and for the new brands that are experiencing significant traction, this may be an ideal time to invest. The next chapter in the race for the most cutting-edge apparel for maximum results is AI-infused products. Where the user will be able to track every movement and then download the data to optimize the sport or activity they are involved in.
Dennis O'Neill, Executive Contributor Brainz Magazine
Dennis O'Neill is currently the President and board member of Biomedican, Bio-Kai and ActinexRX . He has over 30 years experience as an Investment Banker. He helped start two of the largest regional Investments banks in Chicago then went on to Managing Director for Softbank Investments/ E2Capital office in Chicago and raised over 2 billion dollars in capital for early stage companies to date. Mr. O'Neill has a significant amount of experience and success in Sales, Marketing, Financial Media, Business Development and Institutional Capital Raises. He is an expert and thought leader on Venture Capital, Private Equity, Biotech, Cannabis Therapeutics, Blockchain and Smallcap stocks and has spoken at over 75 conferences around the world.
