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3 Easy Ways To Harness AI For Success In Your Real Estate Business

Fierce and epic all rolled into one, she’s an absolute rockstar. Jessica Hastings-Lesperance was Raised with Real Estate™ her entire life. She is co-owner, Marketing Visionary, Director of Operations, and REALTOR® at the Terri Hastings Real Estate Group/Keller Williams Realty Centres, one of the top producing Keller Williams teams in all of Canada.

 
Executive Contributor Jessica Hastings Lesperance

Alright, everyone, let's dive into the hottest topic in the business world right now – Artificial Intelligence (AI)! This controversial technology is demanding all the attention, and for good reason. Both sides of the conversation have their fair points, but today, I want to talk about how we can use AI to take our real estate business to a whole new level of success.


Close-up on an architect at a construction site looking at a blueprint using an interactive screen

The challenge: Juggling a million things at once

Now, picture this: you're a realtor, juggling a million things at once. Writing articles, managing schedules, drafting agreements, creating content – the list goes on and on. And let's not forget that you're constantly networking, negotiating deals, and handling paperwork. It's easy to see how overwhelming it can all become. Trust me, I've been there.


The solution: AI to the rescue

But guess what? AI has come to the rescue. It's not just revolutionizing our business structure; it's transforming our real estate marketing, our backend operations, and even our training processes. It's like having a superpower, giving us the ability to think differently, analyze impacts, and explore new perspectives and models. So why wouldn't we embrace this tool that can work wonders for our real estate business?


Three easy ways to use AI in real estate

Let's cut to the chase and talk about three easy ways you can start using AI right now and start seeing results that will make your competitors green with envy.


1. The game-changer for writing listing descriptions

We all know it – some of us love it, while others loathe it. But fear not! AI is here to rescue us from the time-consuming part of writing listing descriptions and running out of creative ideas to write them differently. Want to know the secret sauce? Ask AI to write one for you while prompting it with points about the property. Be clear with AI about who your target audience is for that particular listing. Give it the details, paint a vivid picture of your avatar, and let AI work its magic. Trust me, when you speak directly to your ideal buyer, your listing will shine brighter than the competition. And don't forget to ask AI to sprinkle some search engine optimization (SEO) goodness by incorporating those juicy keywords.


Recommended Tools: Consider using tools like OpenAI's GPT-3 or Jasper to generate compelling listing descriptions.


2. The content creation partner

I'm a content junkie, and I always strive to keep my creations original. And here's where AI becomes my partner in crime. It's like having a second set of eyes on my work, asking me questions, suggesting different perspectives, and reminding me of any brilliant ideas I might have missed. It's a creative collaboration that takes my content to a whole new level. You see, we don't need AI to do everything for us. We can maintain our unique identity while harnessing the power of AI to enhance our ideas and insights.


How to do this:


  1. Ask AI for new perspectives: Use AI platforms to brainstorm ideas. Ask the AI to suggest different angles or perspectives on a topic you’re writing about. This can help you see things from a fresh viewpoint.

  2. Refine your ideas: Feed your initial drafts into the AI tool and ask for feedback. You can request the AI to point out any areas that need more detail or any brilliant ideas you might have missed.

  3. Maintain your voice: While AI can help refine your content, always ensure that your unique voice and style remain intact. Use the AI's suggestions as enhancements rather than replacements for your original ideas.


3. The email writing assistant

Oh, and here's a juicy tip I want to share – I've started writing most of my emails using AI. Why? Well, AI helps me with better spell-checking and grammar, making sure I don't look like a fool in front of my clients. But that's not all. I take it a step further and ask AI to curate my email based on the personality profile of the person I'm communicating with. Whether it's a dominant D, an influential I, a steady S, or a conscientious C, AI helps me tailor my message to their preferences. It's like speaking their language, which increases the chances of them truly understanding and connecting with what I have to say. It's pure email magic! All you have to do is tailor your message with AI and ask the AI to adjust the tone and content of your email.


Conclusion: Embrace AI as your secret weapon

So, my fellow real estate rockstars, let's embrace the power of AI and make it our secret weapon. It's time to revolutionize our business, maximize our efficiency, and leave our competitors in the dust. You've got the originality, the ideas, and the drive – now let AI be your trusty sidekick. Get out there, leverage AI in your real estate business, and watch the magic happen!


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Jessica Hastings Lesperance, Realtor®, Director of Operations, Co-Owner

Fierce and epic all rolled into one, she’s an absolute rockstar. Jessica Hastings-Lesperance was Raised with Real Estate™ her entire life. She is co-owner, Marketing Visionary, Director of Operations, and REALTOR® at the Terri Hastings Real Estate Group/Keller Williams Realty Centres, one of the top producing Keller Williams teams in all of Canada. Jessica is an inspiring entrepreneur, real estate investor, coach, speaker, and published author. She has been featured on major media outlets including podcasts and real estate TV talk shows and has been published in various magazines. Recently, she was recognized as one of Canada’s Top Fitness Instructors for 2023 by Impact Magazine.

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