Frequently Asked Questions
Find answers to the most asked questions below. Or send us a message if you cannot find the answer below.
Writing
Your call-to-action statement depends on your unique sales funnel and the steps you want your readers and potential leads to take. Typically, CTA’s prompt readers to sign up for a lead magnet such as a free e-book or a free downloadable course and a clickable link. Try to avoid using a call-to-action that focuses on something that has a set sign-up deadline, such as ‘join my masterclass next Friday’, as this will get outdated fast.
Content that covers political topics will not be published in Brainz Magazine. In addition, articles that include references to adult content, the use of weapons, gambling, or discrimination against others are unacceptable. We will not accept membership applications from businesses that exploit others or have fake credentials.
Your article cannot promote affiliate products for other brands or businesses. You are free to promote your own products or services in your articles, providing you still share value with our readers. We recommend saving self-promotion until the end of your article as part of your call-to-action statement.
Also, please do not promote date-specific events, flash sales or short-term promotions in your content. Because your article will be published permanently on our website, a time-specific call-to-action could confuse or frustrate readers if they come across it after the sale ends and it is out of date.
When you submit your article, our editors will typically do some proofreading and restructuring to ensure your work reads well and is in keeping with the Brainz style. We will also run an additional check to make sure it is SEO-friendly.
If an entire article isn’t to the level of standards we would expect, we would not re-write it on your behalf in case we alter the context. Don’t forget that you are the author and not Brainz Magazine. In your application to become an Executive Contributor, you would have confirmed your ability to articulate yourself well in written English, so if your article has too many phrasing errors, we might deny your article. In the worst-case scenario, we might end your membership and refund you if your articles are consistently poor quality. Proofreading tools like Grammarly can help immensely.
No, you do not need to write 11 articles. While you can publish up to 11 articles during your membership year, it is not a compulsory requirement. In fact, on average Executive Contributors typically publish 4 – 6 articles during their membership. We encourage you to focus on quality over quantity, so you are welcome to choose how many articles to submit to us and when. The most important thing is that your articles are well-written, structured and spell checked.
When planning your articles, remember to stick to topics that will generate long term traffic through Search Engine Optimization (SEO). We have put together essential guides for writing articles optimized to land high on Google search results. Please read through the guidelines on our article submission page before you start writing.
Expert Articles embody the very meaning of value-focused content. Typically focusing on "How To…" or "Top Tip…" topics, they are highly effective at gaining credibility from your potential leads. Sharing your knowledge to help others solve their problems will turn readers into trusting and engaged leads. Due to their keyword-heavy titles, Expert Articles are typically super-charged for ranking high on Google and will help you reach the right audience by targeting those who actively search for answers to specific questions. If you're an IT Security Company, your clients might frequently ask, "How do I protect my computer from hacker attacks?" or, "How do I keep my cloud data safe?"
Therefore, you could use these scroll-stopping, SEO-optimized headlines:
"Top 10 tips To Protect Your Computer From Viruses, Hackers, and Spies”
or...
"How to Secure Cloud Storage: 7 Tips to Keep Your Data Safe"
These topics directly address the audience's problems and will immediately capture their attention.
Our top tip for getting started:
Speak to your team and gather a list of questions your customers regularly ask you. Think about topics that are asked most frequently during sales calls or the problems your business solves for your clients.
Assess which topics from your list are worth competing for on Google. In other words, your content has a better chance of ranking high on search engines if you pick a topic that has been written about less frequently by your competitors and has less competition.
For more information about this crucial stage of the planning process, see our Full Step-By-Step Guide to SEO and head to Step 1.
Remember, our Editorial Team is here to help you - get in touch with them if you need more guidance!
Yes. For an additional cost, we can help you share your experiences and expertise working with seasoned journalists who have spent their careers crystallizing ideas into compelling and thought-provoking copy.
For more information, reach out to: content@brainzmagazine.com
If your work only requires a little editing, we will ensure it is Search Engine Optimized and will publish it to our magazine within 1-3 business days. If there are too many errors, it can take our editorial teams from 4-6 weeks to edit and publish the final piece.
Ultimately, we want to do as little editing as possible so that your article carries your unique voice. In the past, we’ve found that changing an article too much can alter the final message the content is trying to convey, so we urge you to proofread your own work as much as possible.
Media coverage has a snowball effect on your brand's profile. The increased visibility grows your awareness and puts you on the media's radar, generating even more opportunities for media coverage.
In a world where big companies can drown out the voices of smaller brands, positive media coverage firmly establishes your credibility, bringing your business into the spotlight where it belongs.
Publishing your articles in Brainz Magazine will help your business in multiple ways, but the primary objective of our membership is to give you guaranteed press coverage for your business.
By publishing content in a global magazine on a consistent basis, you give credibility to your brand. When you increase your credibility in this way, you're showing potential customers that they can trust you to solve their problems. You'll align yourself with other thought-leaders and elevate your standing within your industry. You'll also have more exciting content to share across your social media pages, which will help your audiences to grow.
The more your leads trust you, the more conversions you achieve, and as demand for your business grows, the more you can charge for your products or services. As your brand gets noticed, you attract more press coverage opportunities, and the momentum builds.
In addition, you'll also be able to attract web traffic to your website through your published articles and network with the world's best entrepreneurs.
The number of people reading your articles can vary from a couple of hundred to a couple of thousand. Ultimately, the results will be determined by how interesting your articles are, how well you followed our guidelines, and how appealing your headlines are. The best readers are the ones who have actively Googled a question your article answers, which is why we strongly recommend aiming for long-term traffic from search engines. We have put together our SEO Guide to help you with this. You can also get more readers by sharing your articles with your followers on social media and asking friends and associates to share them to their news feeds. Many of our contributors share their published articles in relevant Facebook groups, which has worked well to increase the number of hits. Another great idea is to include a link to your articles in your email signature, your website, and your Instagram profile (a link-sharing software for Instagram like Linktree can help you do this.)
We will also share all your articles on Brainz Magazine's social media pages.
An article has the potential to generate readers/leads for your business years after your article's been published since we never remove them from our website. Some of our articles get thousands of readers each month, with Google consistently sending traffic to the article over a long period.
Here's a great example of an article that has performed great on Google over a long period. As you can see, the article started to generate the majority of traffic after a couple of weeks and has consistently attracted traffic through SEO.
When you publish an expert article, the main focus is to help you build your credibility and brand in the marketplace while establishing your authority as a thought leader. However, the ROI of your articles can come from a variety of ways, from lead generation via articles optimized for search engines to more social media exposure and PR opportunities.
An article has the potential to generate leads for your business years after your article has been published since we never remove articles from our website. Some of our articles get thousands of readers each month, with Google consistently sending traffic to the article over a long period.
Here's a great example of an article that has performed great on Google over a long period. As you can see, the article started to generate the majority of traffic after a couple of weeks and has consistently attracted traffic through SEO.
Evidently, this is an example of how an article can work well as a lead magnet, and our Contributor gets hundreds of potential clients heading to her website every month from the piece (and by adding call-to-actions in her article), and it's effectiveness only grows stronger over time
The number of website visitors a published article can generate will vary based on several factors, from how SEO-optimized your writing is to how appealing your headlines, images and call-to-action statements are. Some content performs better than others, but the best results occur when your article can answer your target audience's most pressing questions.
Indefinitely! We never delete or remove old articles, which is why a membership with us is an excellent decision for your business if you're looking for long-term results. A permanent article in Brainz continues to attract readers to your website for years after your membership ends.
Once we've approved and published your piece, it will appear at the top of our latest article feed on our home page and the relevant topic page. It will also be shared across our social media profiles and sent to our email subscribers.
After that, your content will remain online in our magazine, acting as 'evergreen' content for your business. Readers can potentially discover your article through direct searches using our magazine's internal search function or through searching on Google.
Did you know that 85% of us run a search on Google before we decide to work with someone? When a potential customer is still in the consideration stage of the buying journey, the information they discover about your business on Google can make or break the outcome of that sale. Good publicity makes a considerable difference to the way your business shows up online and can have an instrumental impact on how your potential clients perceive you at a vital stage of the conversion process.
When a lead is reading up on your name, they are trying to collect evidence about how trustworthy your brand is. What kind of results do you want people to see when researching your business? You can generate positive publicity in several ways, from speaking at engagements to winning awards and featuring in interviews. The great thing is that positive publicity can snowball, often leading to even more opportunities for exposure and, in the end, more clients.
If you are the writer and rightful owner of an article and have submitted your content to be published in brainzmagazine.com, then in doing so, you are granting us, and anyone authorized by us, an unrestricted, worldwide license to use, copy, edit, modify, exploit, create derivative works from, distribute, and/or publicly perform or display such material, in whole or in part, in any manner or channel represented by Brainz Magazine, now known or hereafter developed, for any purpose.
This allows us to use your article in any way necessary to give you and your content more exposure without needing to seek permission from you every time we choose to share it. Once your article is uploaded to the brainzmagazine.com website, it cannot be duplicated on any other website simultaneously for SEO purposes, including your own.
Your article will always be credited to you as the original writer, and you maintain the right to ask us to remove the article from our website at any time. If you want to upload your article to another website, you must email us at content@brainzmagazine.com asking us to remove the content from our website first, which we will do within 72 hours.
Once your article has been removed from brainzmagazine.com, you can upload it to whatever website you want. We are no longer granted permission to use your content in any promotional material from that day onwards in any channel represented by Brainz Magazine. Any marketing materials created before your article's removal will remain published. Click here to read our full privacy policy and terms.
In order to inspire, empower and educate people worldwide and keep our readers coming back for more, Brainz Magazine must consistently publish a healthy variety of high-quality articles. To ensure this happens, we have an exclusive network of pre-approved business professionals who regularly contribute to our magazine on different topics. If approved, each contributor is reserved 12 articles within our content calendar within a 12-month period. This approach guarantees a full content calendar at all times and helps us avoid any 'editorial gaps' between our editorial content and sponsored content. In return, we can offer our contributors guaranteed, consistent online publicity for their brand at a much lower fee than if they were publishing a one-off article in our magazine (our standard price for promotional content* is 1500 USD per article). We also offer our contributors additional promotional benefits as a free bonus to thank them for contributing to us.
Spaces within our contributor program are subject to availability in our editorial content calendar and are open for a limited window; if you've been offered the chance to apply, you'll want to take advantage of it quickly!
*Promotional/Native content is sponsored content produced to look and feel like a natural piece of our website, for example, a "How-to" article. It leverages the strength of our brand to establish trust with your customers and includes call-to-action statements and backlinks to a business website or offers.
We can only provide Executive Contributor memberships for 12 months, as members must undergo a qualification process and SEO analysis, and shorter memberships would not be effective for our editorial planning.
Spaces for new members are subject to availability within our editorial content calendar and are only open for a limited window, depending on the specific industries and topics we need our articles to cover; if you've been offered the chance to apply, you'll want to take advantage of it quickly!
Brainz must consistently publish a healthy variety of value-filled articles to keep our audience engaged and our readers coming back for more. To guarantee a regular supply of high-quality content, we have an exclusive network of pre-approved business professionals and experts who regularly contribute to our magazine, covering different topics. Once their application to join our membership is approved, each contributor is reserved x12 articles within our content calendar within 12 months. (It's not a strict obligation for members to write and submit all 12 articles. On average, Executive Contributors typically publish 4 – 6 articles during their membership.) Our approach guarantees a full content calendar for our magazine at all times, without any 'editorial gaps' between our editorial content and our sponsored content. In return, we're able to offer our approved contributors guaranteed, consistent, search-engine-optimized publicity for their brand at a very low fee in comparison to our standard price for a one-off promotional article in our magazine,* which is 1500 USD). We also offer our members additional promotional benefits to thank them for contributing to us.
*Promotional/Native content is sponsored content produced by a company to look and feel like a natural editorial piece on our website. These articles are designed to leverage the strength of our brand to establish trust with your target audience and include call-to-action statements and backlinks to your business website or offers.
Service
Yes, all the links in your article will be do-follow links. Backlinks are especially valuable for SEO because they represent a ‘vote of confidence’ from one site to another. In essence, backlinks to your website are a signal to search engines that others vouch for your content. Your account manager can help you with this, and our SEO team will also check your copy to ensure your links are correctly added. Dofollow backlinks will also help your own website's domain authority and will boost your websites credibility on Google.
A keyword is a word or phrase that tells Google what your article or website is about. Think of keywords as a single word or phrase someone might type into the search engine if they are looking for your content.
For example, suppose someone is looking for ways they can improve their relationship. In that case, they might type keywords such as “communication skills”, “how to relight the spark in a relationship”, “relationship advice”, and “resolving arguments” into the search bar.
If you are a relationship coach writing about “Success In A Long-Term Marriage”, you would want to include those same keywords in your article to help Google match your content with their search. Here is an example of an article published in Brainz Magazine about 'How to Articulate Thoughts into Words - If You’re Introverted or Don’t Know How to Speak Eloquently' where the writer has included many strategic keywords like “Being articulate”, “Thoughts into words”, “Speak eloquently”.
Try writing a list of all the possible keywords and phrases your ideal reader might type into Google to search for your article. Keep this list to hand as you begin to write both your main copy and your sub-headings.
Pick an article topic and headline based on what your audience wants to read, AND what you can compete with in terms of search volume.
What exactly do you want to get found for on a search engine? Start with a brain-dump exercise and write down a list of relevant topics that your potential customers might find interesting. Think about questions that are asked most frequently during sales calls or the kind of problems that your business can solve for people.
Next, it’s time to research and assess which of your topics are most suitable for SEO. Being selective about your subjects is essential because you only want to publish articles that can compete for space on that first page of Google. If many competitor businesses are also writing about the same thing as you, it becomes harder to get onto Page 1.
At the same time, it’s also vital to cover themes and issues that people regularly search for. To get the right balance, determine which topics have a high search volume but a low keyword difficulty percentage (KD%).
Don’t panic – some great tools on the market can help you research this information. Using a tool like the Keyword Magic Tool on Semrush, you can run a quick search on your topic ideas.
Watch this video (between minute 1:44 - 5:30) and learn how to navigate the Keyword Magic Tool by Semrush. Semrush usually offers a free trial or even a certain amount of free searches per day.
For example:
If you are a Business Coach, your list of potential article subjects might look like this:
How to start an online business
How to build a sales funnel
How to use organic outreach to get leads
How to get high ticket clients
How to get started with ads
How to have a work-life balance when you’re a business owner
How to scale my Business
To start with, you might research the topic “How to start a business”, – which has 90,500 searches on Google on average each month, so this is a popular topic according to the data. The keyword difficulty (KD%) on this search term is 97%, which is a high percentage and means there is a lot of competition from other businesses, so it will be harder to get onto the first page.
Instead of writing an article titled “How to Start a Business”, you could instead choose “5 Ways To Start a Small Business Without Money” or “10 Organic Marketing Ideas To Get Leads Without Buying Ads”, which might compete better on Google. These topics are more niche, creative and specific, so they tick all the boxes.
TOP TIP We recommend aiming for a KD% of 60% or below, with a search volume of at least 500-1000.
If you don’t have the time to use a research tool like Semrush, you can still try to choose topics that have the right balance of being specific and niche, but not so obscure that no one will ever type the question into Google.
Avoid feeling overwhelmed by structuring your article with subheadings. Building the structure of your article first helps you in several ways. It enables you to maintain focus as you write, but it also acts as a guide, stops you from diverging off-topic, and ensures the article flows correctly.
Subheadings are also crucial from an SEO perspective. With subheadings, Google can further understand what your article is about, what questions and problems it answers, and whether the content matches the headline.
Make sure your subheadings are not overly vague and still share value for your busy readers who want to scan your article and still get their questions answered quickly.
If you have written an article with the headline "7 Steps On How To Succeed With Your Startup" the subheadings should state the 7 steps, with paragraphs underneath all the subheadings explaining the different steps.
If you want to take your SEO skills to the next level, our next PRO TIP is to add internal and external links to your article:
External Links:
Include at least one or more links in your article that lead to an external, relevant, high-quality website. Choose websites with a High Authority Domain, which means they are considered trustworthy. An example of a high authority website could be a university research website or a news article. An example of a low authority website could be an unknown blog or an out-of-date website.
Google sees that you are linking to High Authority domains, and this helps show its algorithms that your content is legitimate and is referenced using reliable sources. Remember where we mentioned how many Google searches are carried out each day at the beginning of this article? That was a great example of a relevant, external link that connects this page to a website with a High Authority Domain.
Internal Links:
Including links to other pages of your website helps Google find and crawl through your other content. They also help show semantic relations between your content, which tells Google which page on your website is the most relevant to the search query. Try to include 2-4 internal links in your article. Here is a guide on how to find internal links i Brainz Magazine that fits your content.
If you’re adding many links to your article, double-check they are all in good working order once you are finished.
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Brainz Magazine is a leading online digital magazine with a global readership, publishing high-quality content by some of the world’s top entrepreneurs and influential leaders in business today. Readers can enjoy exclusive interviews, expert panel discussions and informative articles about Business News, Leadership, Lifestyle and Mindset.
Sustainability and Diversity, Equity and Inclusion have recently been added to the magazine’s core topics. Audiences can also listen in to the Brainz Magazine Podcast, where a community of entrepreneurs and business experts share their best tips, advice and ideas within different topics.
Brainz Magazine operate at the very forefront of international publishing, reaching readers from over 65 countries and 6 continents worldwide.
Brainz Magazine's vision statement is "To provide the best and most inspiring content in the world"
We're committed to being an advocate for human success and empowering and educating people across the globe.
Brainz Magazine's vision statement is: To be an advocate for human success by providing appealing content that will inspire, empower and educate people across the world. To be a pioneer in the media industry by exceeding expectations.
1. INNOVATION
Innovation is the engine that drives Brainz Magazine and keeps us at the very forefront of the market. Innovation initiates action, encouraging us to take risks, maintain curiosity, develop ideas, learn from mistakes, invest in new technologies, and constantly exceed expectations.
2. PERSONAL DEVELOPMENT - THE HUMAN CAPITAL
Our employees and our teams are at the very core of our business. We understand that by investing in the development of our people, we can ensure Brainz Magazine continues to move forward. We want our people to know exactly how important they are to us and always feel inspired, motivated, and empowered.
3. SERVICE & CUSTOMER OBSESSION
We are dedicated to the satisfaction of our customers. Ultimately, every decision we make has our customers and users in mind, meaning that they finish reading Brainz in a better mindset than when they started.
4. POSITIVITY
For us, positivity is about seeing opportunities instead of obstacles. It’s about creating and maintaining a positive work environment and a positive experience for our users and clients. We aspire always to have an optimistic mindset and attitude.
5. DIVERSITY AND INCLUSION
We want to create a responsible culture that safeguards equality, inclusion, dignity, and respect for all. We recognize that a diverse team can benefit our users and our business by offering a variety of perspectives and life experiences, so we want our employees, customers, and users to enjoy a welcoming and safe company culture.
6. CREDIBILITY & INTEGRITY
We’ll always have the courage to follow our values and beliefs because ultimately, there should never be a reason to compromise our credibility. Maintaining our integrity means that we adhere to the promises we make to our customers, users, and employees.
7. ADAPTABILITY
Changing our plans and developing new approaches are necessary when operating in a global economy. The online world is constantly evolving, and it is essential for us to continually evolve and adapt accordingly. We strive to adjust to new conditions, situations, opportunities, and challenges in a prompt and efficient manner.
8. RESPECT
We listen and treat people with courtesy, politeness, and kindness. We have respect for all people, for their time, ideas, opinions, and processes. We encourage clients, co-workers, customers, and users to express their views and ideas freely at every opportunity.
9. FUN
Having fun while working towards goals or missions opens the door for more effective communication and greater workplace fulfillment. Experiencing feelings of freedom, joy, and happiness has a vital role in creating emotional safety within a team, and it allows us to express our humanity in more profound ways.
10. MAKING REAL IMPACT
We want to be a positive force for human success. Each month, we select a charity to donate a portion of our profits to, or volunteer our time. Doing so gives our team a source of pride and purpose, and creates a sense of fulfillment.
Brainz Magazine is taking an active stance in safeguarding equity, inclusion, dignity, and respect for all in the workplace. From racial equality and age discrimination to LGBTQ+ inclusion and disability advocacy, Brainz Magazine's Diversity, Equity, and Inclusion Panel are proactive in implementing purposeful change, ensuring that we represent everyone equally and that no minority group experiences exclusion.
The DEI Panel is contributing their insights, knowledge, and experiences on some of the most significant issues we face today in business. The panelists are all exceptionally passionate about advocating for equal opportunities and share their perspectives on various topics with the magazine's readers. The panel members also regularly meet with the Brainz team to discuss ways to improve our approach and keep diversity, inclusion, and equity at the forefront of our operations.
"Our readers know us and trust us as a socially responsible brand, but there is always more work to be done. Across the board, we are dedicated to creating a culture that places social and environmental responsibility at the top of the agenda, with a team that works together to safeguard equality, inclusion, dignity, and respect for all." - Caroline Winkvist, Editor-in-Chief.
Do you work with DEI-related issues and want to contribute to the panel? We’d love to hear from you – please submit your details with a description of your experiences and how you can make an impact to campaigns@brainzmagazine.com
At Brainz Magazine, we recognize the importance of fighting climate change and our responsibility to make the most sustainable choices. Our readers know us and trust us as a socially responsible brand, but there is always more work to be done. Across the board, we are dedicated to creating a culture that places social and environmental responsibility at the top of the agenda.
Data centers:
The main source of our environmental impact is our use of data centers. We do not own our data center operations -- instead we lease from major providers with ambitious sustainability commitments, such as Amazon Web Services (AWS), Google Cloud, and Equinix.
Content:
From eco-lifestyle inspiration to reducing our carbon footprints, we have seen an increased interest in green-related content from our readers. As a result, we have created an entirely new article category dedicated to sustainability.
While climate change has been a consistent topic for debate over the last decade, conversations have rapidly turned into serious concerns in recent years. Anxiety surrounding the climate crisis is growing, and it seems that these feelings are being reflected in our online content consumption.
During the pandemic, there was a remarkable increase in online searches about carbon footprints, the greenhouse effect, and climate change. This interest in sustainability-related content only continues to rise, meaning that digital audiences are becoming ever more environmentally minded as the global warming crisis continues.
As a result of this increased demand, we have launched a category in Brainz Magazine which is entirely dedicated to articles around sustainability and climate change. We wanted to support the experts leading the way for sustainably conscious conversations and saw a way our online platform could amplify their voices. We've created a committed space in our magazine where the most forward-thinking educators and innovators could share their knowledge and help our readers make eco-conscious choices.
Charity: Brainz Magazine has, on several occasions partnered with One Tree Planted/@onetreeplanted to plant trees and fight climate change. One Tree Planted is a 501(c)(3) nonprofit dedicated to global reforestation and they plant trees across the world to restore nature and biodiversity.
Planting trees is one of the best ways to combat the damaging effects of climate change. Trees help clean the air we breathe, filter the water we drink, and provide habitat to over 80 percent of the world’s terrestrial biodiversity. Trees also provide tremendous social impacts by providing jobs to over 1.6 billion people, empowering women in underdeveloped nations, and supporting communities devastated by environmental damage.
Their projects span the globe and are done in partnership with local communities and knowledgeable experts to create an impact for nature, people, and wildlife. Reforestation helps to rebuild forests after fires and floods, provide jobs for social impact, and restore biodiversity. Many projects have overlapping objectives, creating a combination of benefits that contribute to the UN's Sustainable Development Goals.
We’re honored to have reforestation through One Tree Planted as an integral part of our business model.
Can you provide expertise or valuable insight within the areas of business, personal development, leadership, sustainability or lifestyle? Then you might qualify for the opportunity to get published in Brainz Magazine and get exclusive media coverage. Submit your application here!
We strive to provide fresh and engaging content on a daily basis. New articles, interviews, and other content are published consistently, ensuring our readers have access to the latest insights and inspiration.
Absolutely! We love hearing about the accomplishments and successes of our readers. If you have a compelling story or achievement you'd like to share, please get in touch with us. We may feature it on our platform and inspire others.
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Media coverage has a snowball effect on your brand's profile. The increased visibility grows your awareness and puts you on the media's radar, generating even more opportunities for media coverage.
In a world where big companies can drown out the voices of smaller brands, positive media coverage firmly establishes your credibility, bringing your business into the spotlight where it belongs.
Publishing your articles in Brainz Magazine will help your business in multiple ways, but the primary objective of our membership is to give you guaranteed press coverage for your business.
By publishing content in a global magazine on a consistent basis, you give credibility to your brand. When you increase your credibility in this way, you're showing potential customers that they can trust you to solve their problems. You'll align yourself with other thought-leaders and elevate your standing within your industry. You'll also have more exciting content to share across your social media pages, which will help your audiences to grow.
The more your leads trust you, the more conversions you achieve, and as demand for your business grows, the more you can charge for your products or services. As your brand gets noticed, you attract more press coverage opportunities, and the momentum builds.
In addition, you'll also be able to attract web traffic to your website through your published articles and network with the world's best entrepreneurs.
The number of people reading your articles can vary from a couple of hundred to a couple of thousand. Ultimately, the results will be determined by how interesting your articles are, how well you followed our guidelines, and how appealing your headlines are. The best readers are the ones who have actively Googled a question your article answers, which is why we strongly recommend aiming for long-term traffic from search engines. We have put together our SEO Guide to help you with this. You can also get more readers by sharing your articles with your followers on social media and asking friends and associates to share them to their news feeds. Many of our contributors share their published articles in relevant Facebook groups, which has worked well to increase the number of hits. Another great idea is to include a link to your articles in your email signature, your website, and your Instagram profile (a link-sharing software for Instagram like Linktree can help you do this.)
We will also share all your articles on Brainz Magazine's social media pages.
An article has the potential to generate readers/leads for your business years after your article's been published since we never remove them from our website. Some of our articles get thousands of readers each month, with Google consistently sending traffic to the article over a long period.
Here's a great example of an article that has performed great on Google over a long period. As you can see, the article started to generate the majority of traffic after a couple of weeks and has consistently attracted traffic through SEO.
When you publish an expert article, the main focus is to help you build your credibility and brand in the marketplace while establishing your authority as a thought leader. However, the ROI of your articles can come from a variety of ways, from lead generation via articles optimized for search engines to more social media exposure and PR opportunities.
An article has the potential to generate leads for your business years after your article has been published since we never remove articles from our website. Some of our articles get thousands of readers each month, with Google consistently sending traffic to the article over a long period.
Here's a great example of an article that has performed great on Google over a long period. As you can see, the article started to generate the majority of traffic after a couple of weeks and has consistently attracted traffic through SEO.
Evidently, this is an example of how an article can work well as a lead magnet, and our Contributor gets hundreds of potential clients heading to her website every month from the piece (and by adding call-to-actions in her article), and it's effectiveness only grows stronger over time
The number of website visitors a published article can generate will vary based on several factors, from how SEO-optimized your writing is to how appealing your headlines, images and call-to-action statements are. Some content performs better than others, but the best results occur when your article can answer your target audience's most pressing questions.
Indefinitely! We never delete or remove old articles, which is why a membership with us is an excellent decision for your business if you're looking for long-term results. A permanent article in Brainz continues to attract readers to your website for years after your membership ends.
Once we've approved and published your piece, it will appear at the top of our latest article feed on our home page and the relevant topic page. It will also be shared across our social media profiles and sent to our email subscribers.
After that, your content will remain online in our magazine, acting as 'evergreen' content for your business. Readers can potentially discover your article through direct searches using our magazine's internal search function or through searching on Google.
Did you know that 85% of us run a search on Google before we decide to work with someone? When a potential customer is still in the consideration stage of the buying journey, the information they discover about your business on Google can make or break the outcome of that sale. Good publicity makes a considerable difference to the way your business shows up online and can have an instrumental impact on how your potential clients perceive you at a vital stage of the conversion process.
When a lead is reading up on your name, they are trying to collect evidence about how trustworthy your brand is. What kind of results do you want people to see when researching your business? You can generate positive publicity in several ways, from speaking at engagements to winning awards and featuring in interviews. The great thing is that positive publicity can snowball, often leading to even more opportunities for exposure and, in the end, more clients.
If you are the writer and rightful owner of an article and have submitted your content to be published in brainzmagazine.com, then in doing so, you are granting us, and anyone authorized by us, an unrestricted, worldwide license to use, copy, edit, modify, exploit, create derivative works from, distribute, and/or publicly perform or display such material, in whole or in part, in any manner or channel represented by Brainz Magazine, now known or hereafter developed, for any purpose.
This allows us to use your article in any way necessary to give you and your content more exposure without needing to seek permission from you every time we choose to share it. Once your article is uploaded to the brainzmagazine.com website, it cannot be duplicated on any other website simultaneously for SEO purposes, including your own.
Your article will always be credited to you as the original writer, and you maintain the right to ask us to remove the article from our website at any time. If you want to upload your article to another website, you must email us at content@brainzmagazine.com asking us to remove the content from our website first, which we will do within 72 hours.
Once your article has been removed from brainzmagazine.com, you can upload it to whatever website you want. We are no longer granted permission to use your content in any promotional material from that day onwards in any channel represented by Brainz Magazine. Any marketing materials created before your article's removal will remain published. Click here to read our full privacy policy and terms.
In order to inspire, empower and educate people worldwide and keep our readers coming back for more, Brainz Magazine must consistently publish a healthy variety of high-quality articles. To ensure this happens, we have an exclusive network of pre-approved business professionals who regularly contribute to our magazine on different topics. If approved, each contributor is reserved 12 articles within our content calendar within a 12-month period. This approach guarantees a full content calendar at all times and helps us avoid any 'editorial gaps' between our editorial content and sponsored content. In return, we can offer our contributors guaranteed, consistent online publicity for their brand at a much lower fee than if they were publishing a one-off article in our magazine (our standard price for promotional content* is 1500 USD per article). We also offer our contributors additional promotional benefits as a free bonus to thank them for contributing to us.
Spaces within our contributor program are subject to availability in our editorial content calendar and are open for a limited window; if you've been offered the chance to apply, you'll want to take advantage of it quickly!
*Promotional/Native content is sponsored content produced to look and feel like a natural piece of our website, for example, a "How-to" article. It leverages the strength of our brand to establish trust with your customers and includes call-to-action statements and backlinks to a business website or offers.
We can only provide Executive Contributor memberships for 12 months, as members must undergo a qualification process and SEO analysis, and shorter memberships would not be effective for our editorial planning.
Spaces for new members are subject to availability within our editorial content calendar and are only open for a limited window, depending on the specific industries and topics we need our articles to cover; if you've been offered the chance to apply, you'll want to take advantage of it quickly!
Brainz must consistently publish a healthy variety of value-filled articles to keep our audience engaged and our readers coming back for more. To guarantee a regular supply of high-quality content, we have an exclusive network of pre-approved business professionals and experts who regularly contribute to our magazine, covering different topics. Once their application to join our membership is approved, each contributor is reserved x12 articles within our content calendar within 12 months. (It's not a strict obligation for members to write and submit all 12 articles. On average, Executive Contributors typically publish 4 – 6 articles during their membership.) Our approach guarantees a full content calendar for our magazine at all times, without any 'editorial gaps' between our editorial content and our sponsored content. In return, we're able to offer our approved contributors guaranteed, consistent, search-engine-optimized publicity for their brand at a very low fee in comparison to our standard price for a one-off promotional article in our magazine,* which is 1500 USD). We also offer our members additional promotional benefits to thank them for contributing to us.
*Promotional/Native content is sponsored content produced by a company to look and feel like a natural editorial piece on our website. These articles are designed to leverage the strength of our brand to establish trust with your target audience and include call-to-action statements and backlinks to your business website or offers.
Service
Via SEMRush or Google
Via SEMRush
In this example I’m a PR Consultant that wants to write articles about Media Coverage and Visibility.
1. Think about your target keyword/phrase e.g. ”How to get media coverage”
2. Go to www.semrush.com
3. Select Magic Keyword Tool on left hand side
4. Type in keyword / key-phrase
5. Select country you'd like search volume in
6. Click 'search'
7. Select 'Questions'
8. Condense your search by selecting 'phrase' or 'exact match'
9. Pull out some questions based on those with highest search volume
You may want to broaden the subject
1. Repeat steps 1-7 using fewer keywords e.g. ”Media Coverage”.
2. Leave on broad match
3. Filter by volume
4. Pull questions which yield highest results
5. Select export if you wish
Via Google
1. Go to Google and type in your keyword phrase. Select relevant key phrases and turn it into Click-friendly headlines that answers to the search query. E.g. ”10 Tips On How To Get Media Coverage For Your Event”
2. Type in your keyword phrase 'How to get media coverage' into Google and hit enter. Look for the 'People also ask' box and use some questions from here and turn it into a click-friendly headline. E.g. ”5 Ways To Get Local Media Coverage”
3. Scroll to the bottom and look for 'related searches' box to get even more ideas
Good luck!
Internal links are important because they can help Google understand and rank your article better. By giving Google links to follow along with descriptive anchor text, you can indicate to Google which pages are important.
Internal links connect content, create structure, and distribute authority.
Example
In an article about mindfulness and productivity, there will be hundreds of opportunities to tell Google THIS is what the page is about by using internal linking.
For example, look at these keywords highlighted in the screenshot below.
✅ They are related to the article's subject
✅ Related to the category of mindset
✅ Help the reader learn more if they were linked to another useful article
✅ Keeps readers on the website if they are linked to other articles which improves SEO
Okay, so where should these keywords link to?
1. Go to the search bar on the homepage and type in the keywords from you article.
2. Select a related article. It can be one of your previous articles if the headline matches your keyword, or to an article from another writer in Brainz Magazine. Think of this as a "win-win" since other writers will most likely add links to your articles as well.
3. Copy the URL (link) and paste it as a link behind the keyword in your article
There we go, you now have 'mindful awareness' as an internal link in your article.
Why is this good?
1. It tells Google that your article is about mindful awareness
2. It supports the dynamic title of your article
3. It supports the dynamic heading on the page
4. It supports the dynamic URL
5. It supports the dynamic page title
6. It allows you and other contributors to get more eyes on your content
7. It helps make the anchor text profile more organic
8. It's in line with our SEO plan to get your article ranked as high as possible
Yes, all the links in your article will be do-follow links. Backlinks are especially valuable for SEO because they represent a ‘vote of confidence’ from one site to another. In essence, backlinks to your website are a signal to search engines that others vouch for your content. Your account manager can help you with this, and our SEO team will also check your copy to ensure your links are correctly added. Dofollow backlinks will also help your own website's domain authority and will boost your websites credibility on Google.
A keyword is a word or phrase that tells Google what your article or website is about. Think of keywords as a single word or phrase someone might type into the search engine if they are looking for your content.
For example, suppose someone is looking for ways they can improve their relationship. In that case, they might type keywords such as “communication skills”, “how to relight the spark in a relationship”, “relationship advice”, and “resolving arguments” into the search bar.
If you are a relationship coach writing about “Success In A Long-Term Marriage”, you would want to include those same keywords in your article to help Google match your content with their search. Here is an example of an article published in Brainz Magazine about 'How to Articulate Thoughts into Words - If You’re Introverted or Don’t Know How to Speak Eloquently' where the writer has included many strategic keywords like “Being articulate”, “Thoughts into words”, “Speak eloquently”.
Try writing a list of all the possible keywords and phrases your ideal reader might type into Google to search for your article. Keep this list to hand as you begin to write both your main copy and your sub-headings.
Pick an article topic and headline based on what your audience wants to read, AND what you can compete with in terms of search volume.
What exactly do you want to get found for on a search engine? Start with a brain-dump exercise and write down a list of relevant topics that your potential customers might find interesting. Think about questions that are asked most frequently during sales calls or the kind of problems that your business can solve for people.
Next, it’s time to research and assess which of your topics are most suitable for SEO. Being selective about your subjects is essential because you only want to publish articles that can compete for space on that first page of Google. If many competitor businesses are also writing about the same thing as you, it becomes harder to get onto Page 1.
At the same time, it’s also vital to cover themes and issues that people regularly search for. To get the right balance, determine which topics have a high search volume but a low keyword difficulty percentage (KD%).
Don’t panic – some great tools on the market can help you research this information. Using a tool like the Keyword Magic Tool on Semrush, you can run a quick search on your topic ideas.
Watch this video (between minute 1:44 - 5:30) and learn how to navigate the Keyword Magic Tool by Semrush. Semrush usually offers a free trial or even a certain amount of free searches per day.
For example:
If you are a Business Coach, your list of potential article subjects might look like this:
How to start an online business
How to build a sales funnel
How to use organic outreach to get leads
How to get high ticket clients
How to get started with ads
How to have a work-life balance when you’re a business owner
How to scale my Business
To start with, you might research the topic “How to start a business”, – which has 90,500 searches on Google on average each month, so this is a popular topic according to the data. The keyword difficulty (KD%) on this search term is 97%, which is a high percentage and means there is a lot of competition from other businesses, so it will be harder to get onto the first page.
Instead of writing an article titled “How to Start a Business”, you could instead choose “5 Ways To Start a Small Business Without Money” or “10 Organic Marketing Ideas To Get Leads Without Buying Ads”, which might compete better on Google. These topics are more niche, creative and specific, so they tick all the boxes.
TOP TIP We recommend aiming for a KD% of 60% or below, with a search volume of at least 500-1000.
If you don’t have the time to use a research tool like Semrush, you can still try to choose topics that have the right balance of being specific and niche, but not so obscure that no one will ever type the question into Google.
Avoid feeling overwhelmed by structuring your article with subheadings. Building the structure of your article first helps you in several ways. It enables you to maintain focus as you write, but it also acts as a guide, stops you from diverging off-topic, and ensures the article flows correctly.
Subheadings are also crucial from an SEO perspective. With subheadings, Google can further understand what your article is about, what questions and problems it answers, and whether the content matches the headline.
Make sure your subheadings are not overly vague and still share value for your busy readers who want to scan your article and still get their questions answered quickly.
If you have written an article with the headline "7 Steps On How To Succeed With Your Startup" the subheadings should state the 7 steps, with paragraphs underneath all the subheadings explaining the different steps.
If you want to take your SEO skills to the next level, our next PRO TIP is to add internal and external links to your article:
External Links:
Include at least one or more links in your article that lead to an external, relevant, high-quality website. Choose websites with a High Authority Domain, which means they are considered trustworthy. An example of a high authority website could be a university research website or a news article. An example of a low authority website could be an unknown blog or an out-of-date website.
Google sees that you are linking to High Authority domains, and this helps show its algorithms that your content is legitimate and is referenced using reliable sources. Remember where we mentioned how many Google searches are carried out each day at the beginning of this article? That was a great example of a relevant, external link that connects this page to a website with a High Authority Domain.
Internal Links:
Including links to other pages of your website helps Google find and crawl through your other content. They also help show semantic relations between your content, which tells Google which page on your website is the most relevant to the search query. Try to include 2-4 internal links in your article. Here is a guide on how to find internal links i Brainz Magazine that fits your content.
If you’re adding many links to your article, double-check they are all in good working order once you are finished.
Frequently Asked Questions
Find answers to the most common questions or contact us if you cannot find the answer below.
Writing
Your call-to-action statement depends on your unique sales funnel and the steps you want your readers and potential leads to take. Typically, CTA’s prompt readers to sign up for a lead magnet such as a free e-book or a free downloadable course and a clickable link. Try to avoid using a call-to-action that focuses on something that has a set sign-up deadline, such as ‘join my masterclass next Friday’, as this will get outdated fast.
Content that covers political topics will not be published in Brainz Magazine. In addition, articles that include references to adult content, the use of weapons, gambling, or discrimination against others are unacceptable. We will not accept membership applications from businesses that exploit others or have fake credentials.
Your article cannot promote affiliate products for other brands or businesses. You are free to promote your own products or services in your articles, providing you still share value with our readers. We recommend saving self-promotion until the end of your article as part of your call-to-action statement.
Also, please do not promote date-specific events, flash sales or short-term promotions in your content. Because your article will be published permanently on our website, a time-specific call-to-action could confuse or frustrate readers if they come across it after the sale ends and it is out of date.
When you submit your article, our editors will typically do some proofreading and restructuring to ensure your work reads well and is in keeping with the Brainz style. We will also run an additional check to make sure it is SEO-friendly.
If an entire article isn’t to the level of standards we would expect, we would not re-write it on your behalf in case we alter the context. Don’t forget that you are the author and not Brainz Magazine. In your application to become an Executive Contributor, you would have confirmed your ability to articulate yourself well in written English, so if your article has too many phrasing errors, we might deny your article. In the worst-case scenario, we might end your membership and refund you if your articles are consistently poor quality. Proofreading tools like Grammarly can help immensely.
No, you do not need to write 11 articles. While you can publish up to 11 articles during your membership year, it is not a compulsory requirement. In fact, on average Executive Contributors typically publish 4 – 6 articles during their membership. We encourage you to focus on quality over quantity, so you are welcome to choose how many articles to submit to us and when. The most important thing is that your articles are well-written, structured and spell checked.
When planning your articles, remember to stick to topics that will generate long term traffic through Search Engine Optimization (SEO). We have put together essential guides for writing articles optimized to land high on Google search results. Please read through the guidelines on our article submission page before you start writing.
Expert Articles embody the very meaning of value-focused content. Typically focusing on "How To…" or "Top Tip…" topics, they are highly effective at gaining credibility from your potential leads. Sharing your knowledge to help others solve their problems will turn readers into trusting and engaged leads. Due to their keyword-heavy titles, Expert Articles are typically super-charged for ranking high on Google and will help you reach the right audience by targeting those who actively search for answers to specific questions. If you're an IT Security Company, your clients might frequently ask, "How do I protect my computer from hacker attacks?" or, "How do I keep my cloud data safe?"
Therefore, you could use these scroll-stopping, SEO-optimized headlines:
"Top 10 tips To Protect Your Computer From Viruses, Hackers, and Spies”
or...
"How to Secure Cloud Storage: 7 Tips to Keep Your Data Safe"
These topics directly address the audience's problems and will immediately capture their attention.
Our top tip for getting started:
Speak to your team and gather a list of questions your customers regularly ask you. Think about topics that are asked most frequently during sales calls or the problems your business solves for your clients.
Assess which topics from your list are worth competing for on Google. In other words, your content has a better chance of ranking high on search engines if you pick a topic that has been written about less frequently by your competitors and has less competition.
For more information about this crucial stage of the planning process, see our Full Step-By-Step Guide to SEO and head to Step 1.
Remember, our Editorial Team is here to help you - get in touch with them if you need more guidance!
Yes. For an additional cost, we can help you share your experiences and expertise working with seasoned journalists who have spent their careers crystallizing ideas into compelling and thought-provoking copy.
For more information, reach out to: content@brainzmagazine.com
If your work only requires a little editing, we will ensure it is Search Engine Optimized and will publish it to our magazine within 1-3 business days. If there are too many errors, it can take our editorial teams from 4-6 weeks to edit and publish the final piece.
Ultimately, we want to do as little editing as possible so that your article carries your unique voice. In the past, we’ve found that changing an article too much can alter the final message the content is trying to convey, so we urge you to proofread your own work as much as possible.
Service
Yes, all the links in your article will be do-follow links. Backlinks are especially valuable for SEO because they represent a ‘vote of confidence’ from one site to another. In essence, backlinks to your website are a signal to search engines that others vouch for your content. Your account manager can help you with this, and our SEO team will also check your copy to ensure your links are correctly added. Dofollow backlinks will also help your own website's domain authority and will boost your websites credibility on Google.
A keyword is a word or phrase that tells Google what your article or website is about. Think of keywords as a single word or phrase someone might type into the search engine if they are looking for your content.
For example, suppose someone is looking for ways they can improve their relationship. In that case, they might type keywords such as “communication skills”, “how to relight the spark in a relationship”, “relationship advice”, and “resolving arguments” into the search bar.
If you are a relationship coach writing about “Success In A Long-Term Marriage”, you would want to include those same keywords in your article to help Google match your content with their search. Here is an example of an article published in Brainz Magazine about 'How to Articulate Thoughts into Words - If You’re Introverted or Don’t Know How to Speak Eloquently' where the writer has included many strategic keywords like “Being articulate”, “Thoughts into words”, “Speak eloquently”.
Try writing a list of all the possible keywords and phrases your ideal reader might type into Google to search for your article. Keep this list to hand as you begin to write both your main copy and your sub-headings.
Pick an article topic and headline based on what your audience wants to read, AND what you can compete with in terms of search volume.
What exactly do you want to get found for on a search engine? Start with a brain-dump exercise and write down a list of relevant topics that your potential customers might find interesting. Think about questions that are asked most frequently during sales calls or the kind of problems that your business can solve for people.
Next, it’s time to research and assess which of your topics are most suitable for SEO. Being selective about your subjects is essential because you only want to publish articles that can compete for space on that first page of Google. If many competitor businesses are also writing about the same thing as you, it becomes harder to get onto Page 1.
At the same time, it’s also vital to cover themes and issues that people regularly search for. To get the right balance, determine which topics have a high search volume but a low keyword difficulty percentage (KD%).
Don’t panic – some great tools on the market can help you research this information. Using a tool like the Keyword Magic Tool on Semrush, you can run a quick search on your topic ideas.
Watch this video (between minute 1:44 - 5:30) and learn how to navigate the Keyword Magic Tool by Semrush. Semrush usually offers a free trial or even a certain amount of free searches per day.
For example:
If you are a Business Coach, your list of potential article subjects might look like this:
How to start an online business
How to build a sales funnel
How to use organic outreach to get leads
How to get high ticket clients
How to get started with ads
How to have a work-life balance when you’re a business owner
How to scale my Business
To start with, you might research the topic “How to start a business”, – which has 90,500 searches on Google on average each month, so this is a popular topic according to the data. The keyword difficulty (KD%) on this search term is 97%, which is a high percentage and means there is a lot of competition from other businesses, so it will be harder to get onto the first page.
Instead of writing an article titled “How to Start a Business”, you could instead choose “5 Ways To Start a Small Business Without Money” or “10 Organic Marketing Ideas To Get Leads Without Buying Ads”, which might compete better on Google. These topics are more niche, creative and specific, so they tick all the boxes.
TOP TIP We recommend aiming for a KD% of 60% or below, with a search volume of at least 500-1000.
If you don’t have the time to use a research tool like Semrush, you can still try to choose topics that have the right balance of being specific and niche, but not so obscure that no one will ever type the question into Google.
Avoid feeling overwhelmed by structuring your article with subheadings. Building the structure of your article first helps you in several ways. It enables you to maintain focus as you write, but it also acts as a guide, stops you from diverging off-topic, and ensures the article flows correctly.
Subheadings are also crucial from an SEO perspective. With subheadings, Google can further understand what your article is about, what questions and problems it answers, and whether the content matches the headline.
Make sure your subheadings are not overly vague and still share value for your busy readers who want to scan your article and still get their questions answered quickly.
If you have written an article with the headline "7 Steps On How To Succeed With Your Startup" the subheadings should state the 7 steps, with paragraphs underneath all the subheadings explaining the different steps.
If you want to take your SEO skills to the next level, our next PRO TIP is to add internal and external links to your article:
External Links:
Include at least one or more links in your article that lead to an external, relevant, high-quality website. Choose websites with a High Authority Domain, which means they are considered trustworthy. An example of a high authority website could be a university research website or a news article. An example of a low authority website could be an unknown blog or an out-of-date website.
Google sees that you are linking to High Authority domains, and this helps show its algorithms that your content is legitimate and is referenced using reliable sources. Remember where we mentioned how many Google searches are carried out each day at the beginning of this article? That was a great example of a relevant, external link that connects this page to a website with a High Authority Domain.
Internal Links:
Including links to other pages of your website helps Google find and crawl through your other content. They also help show semantic relations between your content, which tells Google which page on your website is the most relevant to the search query. Try to include 2-4 internal links in your article. Here is a guide on how to find internal links i Brainz Magazine that fits your content.
If you’re adding many links to your article, double-check they are all in good working order once you are finished.
Service
Brainz Magazine is a leading online digital magazine with a global readership, publishing high-quality content by some of the world’s top entrepreneurs and influential leaders in business today. Readers can enjoy exclusive interviews, expert panel discussions and informative articles about Business News, Leadership, Lifestyle and Mindset.
Sustainability and Diversity, Equity and Inclusion have recently been added to the magazine’s core topics. Audiences can also listen in to the Brainz Magazine Podcast, where a community of entrepreneurs and business experts share their best tips, advice and ideas within different topics.
Brainz Magazine operate at the very forefront of international publishing, reaching readers from over 65 countries and 6 continents worldwide.
Brainz Magazine's vision statement is "To provide the best and most inspiring content in the world"
We're committed to being an advocate for human success and empowering and educating people across the globe.
Brainz Magazine's vision statement is: To be an advocate for human success by providing appealing content that will inspire, empower and educate people across the world. To be a pioneer in the media industry by exceeding expectations.
1. INNOVATION
Innovation is the engine that drives Brainz Magazine and keeps us at the very forefront of the market. Innovation initiates action, encouraging us to take risks, maintain curiosity, develop ideas, learn from mistakes, invest in new technologies, and constantly exceed expectations.
2. PERSONAL DEVELOPMENT - THE HUMAN CAPITAL
Our employees and our teams are at the very core of our business. We understand that by investing in the development of our people, we can ensure Brainz Magazine continues to move forward. We want our people to know exactly how important they are to us and always feel inspired, motivated, and empowered.
3. SERVICE & CUSTOMER OBSESSION
We are dedicated to the satisfaction of our customers. Ultimately, every decision we make has our customers and users in mind, meaning that they finish reading Brainz in a better mindset than when they started.
4. POSITIVITY
For us, positivity is about seeing opportunities instead of obstacles. It’s about creating and maintaining a positive work environment and a positive experience for our users and clients. We aspire always to have an optimistic mindset and attitude.
5. DIVERSITY AND INCLUSION
We want to create a responsible culture that safeguards equality, inclusion, dignity, and respect for all. We recognize that a diverse team can benefit our users and our business by offering a variety of perspectives and life experiences, so we want our employees, customers, and users to enjoy a welcoming and safe company culture.
6. CREDIBILITY & INTEGRITY
We’ll always have the courage to follow our values and beliefs because ultimately, there should never be a reason to compromise our credibility. Maintaining our integrity means that we adhere to the promises we make to our customers, users, and employees.
7. ADAPTABILITY
Changing our plans and developing new approaches are necessary when operating in a global economy. The online world is constantly evolving, and it is essential for us to continually evolve and adapt accordingly. We strive to adjust to new conditions, situations, opportunities, and challenges in a prompt and efficient manner.
8. RESPECT
We listen and treat people with courtesy, politeness, and kindness. We have respect for all people, for their time, ideas, opinions, and processes. We encourage clients, co-workers, customers, and users to express their views and ideas freely at every opportunity.
9. FUN
Having fun while working towards goals or missions opens the door for more effective communication and greater workplace fulfillment. Experiencing feelings of freedom, joy, and happiness has a vital role in creating emotional safety within a team, and it allows us to express our humanity in more profound ways.
10. MAKING REAL IMPACT
We want to be a positive force for human success. Each month, we select a charity to donate a portion of our profits to, or volunteer our time. Doing so gives our team a source of pride and purpose, and creates a sense of fulfillment.
Brainz Magazine is taking an active stance in safeguarding equity, inclusion, dignity, and respect for all in the workplace. From racial equality and age discrimination to LGBTQ+ inclusion and disability advocacy, Brainz Magazine's Diversity, Equity, and Inclusion Panel are proactive in implementing purposeful change, ensuring that we represent everyone equally and that no minority group experiences exclusion.
The DEI Panel is contributing their insights, knowledge, and experiences on some of the most significant issues we face today in business. The panelists are all exceptionally passionate about advocating for equal opportunities and share their perspectives on various topics with the magazine's readers. The panel members also regularly meet with the Brainz team to discuss ways to improve our approach and keep diversity, inclusion, and equity at the forefront of our operations.
"Our readers know us and trust us as a socially responsible brand, but there is always more work to be done. Across the board, we are dedicated to creating a culture that places social and environmental responsibility at the top of the agenda, with a team that works together to safeguard equality, inclusion, dignity, and respect for all." - Caroline Winkvist, Editor-in-Chief.
Do you work with DEI-related issues and want to contribute to the panel? We’d love to hear from you – please submit your details with a description of your experiences and how you can make an impact to campaigns@brainzmagazine.com
At Brainz Magazine, we recognize the importance of fighting climate change and our responsibility to make the most sustainable choices. Our readers know us and trust us as a socially responsible brand, but there is always more work to be done. Across the board, we are dedicated to creating a culture that places social and environmental responsibility at the top of the agenda.
Data centers:
The main source of our environmental impact is our use of data centers. We do not own our data center operations -- instead we lease from major providers with ambitious sustainability commitments, such as Amazon Web Services (AWS), Google Cloud, and Equinix.
Content:
From eco-lifestyle inspiration to reducing our carbon footprints, we have seen an increased interest in green-related content from our readers. As a result, we have created an entirely new article category dedicated to sustainability.
While climate change has been a consistent topic for debate over the last decade, conversations have rapidly turned into serious concerns in recent years. Anxiety surrounding the climate crisis is growing, and it seems that these feelings are being reflected in our online content consumption.
During the pandemic, there was a remarkable increase in online searches about carbon footprints, the greenhouse effect, and climate change. This interest in sustainability-related content only continues to rise, meaning that digital audiences are becoming ever more environmentally minded as the global warming crisis continues.
As a result of this increased demand, we have launched a category in Brainz Magazine which is entirely dedicated to articles around sustainability and climate change. We wanted to support the experts leading the way for sustainably conscious conversations and saw a way our online platform could amplify their voices. We've created a committed space in our magazine where the most forward-thinking educators and innovators could share their knowledge and help our readers make eco-conscious choices.
Charity: Brainz Magazine has, on several occasions partnered with One Tree Planted/@onetreeplanted to plant trees and fight climate change. One Tree Planted is a 501(c)(3) nonprofit dedicated to global reforestation and they plant trees across the world to restore nature and biodiversity.
Planting trees is one of the best ways to combat the damaging effects of climate change. Trees help clean the air we breathe, filter the water we drink, and provide habitat to over 80 percent of the world’s terrestrial biodiversity. Trees also provide tremendous social impacts by providing jobs to over 1.6 billion people, empowering women in underdeveloped nations, and supporting communities devastated by environmental damage.
Their projects span the globe and are done in partnership with local communities and knowledgeable experts to create an impact for nature, people, and wildlife. Reforestation helps to rebuild forests after fires and floods, provide jobs for social impact, and restore biodiversity. Many projects have overlapping objectives, creating a combination of benefits that contribute to the UN's Sustainable Development Goals.
We’re honored to have reforestation through One Tree Planted as an integral part of our business model.
Can you provide expertise or valuable insight within the areas of business, personal development, leadership, sustainability or lifestyle? Then you might qualify for the opportunity to get published in Brainz Magazine and get exclusive media coverage. Submit your application here!
We strive to provide fresh and engaging content on a daily basis. New articles, interviews, and other content are published consistently, ensuring our readers have access to the latest insights and inspiration.
Absolutely! We love hearing about the accomplishments and successes of our readers. If you have a compelling story or achievement you'd like to share, please get in touch with us. We may feature it on our platform and inspire others.
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Media coverage has a snowball effect on your brand's profile. The increased visibility grows your awareness and puts you on the media's radar, generating even more opportunities for media coverage.
In a world where big companies can drown out the voices of smaller brands, positive media coverage firmly establishes your credibility, bringing your business into the spotlight where it belongs.
Publishing your articles in Brainz Magazine will help your business in multiple ways, but the primary objective of our membership is to give you guaranteed press coverage for your business.
By publishing content in a global magazine on a consistent basis, you give credibility to your brand. When you increase your credibility in this way, you're showing potential customers that they can trust you to solve their problems. You'll align yourself with other thought-leaders and elevate your standing within your industry. You'll also have more exciting content to share across your social media pages, which will help your audiences to grow.
The more your leads trust you, the more conversions you achieve, and as demand for your business grows, the more you can charge for your products or services. As your brand gets noticed, you attract more press coverage opportunities, and the momentum builds.
In addition, you'll also be able to attract web traffic to your website through your published articles and network with the world's best entrepreneurs.
The number of people reading your articles can vary from a couple of hundred to a couple of thousand. Ultimately, the results will be determined by how interesting your articles are, how well you followed our guidelines, and how appealing your headlines are. The best readers are the ones who have actively Googled a question your article answers, which is why we strongly recommend aiming for long-term traffic from search engines. We have put together our SEO Guide to help you with this. You can also get more readers by sharing your articles with your followers on social media and asking friends and associates to share them to their news feeds. Many of our contributors share their published articles in relevant Facebook groups, which has worked well to increase the number of hits. Another great idea is to include a link to your articles in your email signature, your website, and your Instagram profile (a link-sharing software for Instagram like Linktree can help you do this.)
We will also share all your articles on Brainz Magazine's social media pages.
An article has the potential to generate readers/leads for your business years after your article's been published since we never remove them from our website. Some of our articles get thousands of readers each month, with Google consistently sending traffic to the article over a long period.
Here's a great example of an article that has performed great on Google over a long period. As you can see, the article started to generate the majority of traffic after a couple of weeks and has consistently attracted traffic through SEO.
When you publish an expert article, the main focus is to help you build your credibility and brand in the marketplace while establishing your authority as a thought leader. However, the ROI of your articles can come from a variety of ways, from lead generation via articles optimized for search engines to more social media exposure and PR opportunities.
An article has the potential to generate leads for your business years after your article has been published since we never remove articles from our website. Some of our articles get thousands of readers each month, with Google consistently sending traffic to the article over a long period.
Here's a great example of an article that has performed great on Google over a long period. As you can see, the article started to generate the majority of traffic after a couple of weeks and has consistently attracted traffic through SEO.
Evidently, this is an example of how an article can work well as a lead magnet, and our Contributor gets hundreds of potential clients heading to her website every month from the piece (and by adding call-to-actions in her article), and it's effectiveness only grows stronger over time
The number of website visitors a published article can generate will vary based on several factors, from how SEO-optimized your writing is to how appealing your headlines, images and call-to-action statements are. Some content performs better than others, but the best results occur when your article can answer your target audience's most pressing questions.
Indefinitely! We never delete or remove old articles, which is why a membership with us is an excellent decision for your business if you're looking for long-term results. A permanent article in Brainz continues to attract readers to your website for years after your membership ends.
Once we've approved and published your piece, it will appear at the top of our latest article feed on our home page and the relevant topic page. It will also be shared across our social media profiles and sent to our email subscribers.
After that, your content will remain online in our magazine, acting as 'evergreen' content for your business. Readers can potentially discover your article through direct searches using our magazine's internal search function or through searching on Google.
Did you know that 85% of us run a search on Google before we decide to work with someone? When a potential customer is still in the consideration stage of the buying journey, the information they discover about your business on Google can make or break the outcome of that sale. Good publicity makes a considerable difference to the way your business shows up online and can have an instrumental impact on how your potential clients perceive you at a vital stage of the conversion process.
When a lead is reading up on your name, they are trying to collect evidence about how trustworthy your brand is. What kind of results do you want people to see when researching your business? You can generate positive publicity in several ways, from speaking at engagements to winning awards and featuring in interviews. The great thing is that positive publicity can snowball, often leading to even more opportunities for exposure and, in the end, more clients.
If you are the writer and rightful owner of an article and have submitted your content to be published in brainzmagazine.com, then in doing so, you are granting us, and anyone authorized by us, an unrestricted, worldwide license to use, copy, edit, modify, exploit, create derivative works from, distribute, and/or publicly perform or display such material, in whole or in part, in any manner or channel represented by Brainz Magazine, now known or hereafter developed, for any purpose.
This allows us to use your article in any way necessary to give you and your content more exposure without needing to seek permission from you every time we choose to share it. Once your article is uploaded to the brainzmagazine.com website, it cannot be duplicated on any other website simultaneously for SEO purposes, including your own.
Your article will always be credited to you as the original writer, and you maintain the right to ask us to remove the article from our website at any time. If you want to upload your article to another website, you must email us at content@brainzmagazine.com asking us to remove the content from our website first, which we will do within 72 hours.
Once your article has been removed from brainzmagazine.com, you can upload it to whatever website you want. We are no longer granted permission to use your content in any promotional material from that day onwards in any channel represented by Brainz Magazine. Any marketing materials created before your article's removal will remain published. Click here to read our full privacy policy and terms.
In order to inspire, empower and educate people worldwide and keep our readers coming back for more, Brainz Magazine must consistently publish a healthy variety of high-quality articles. To ensure this happens, we have an exclusive network of pre-approved business professionals who regularly contribute to our magazine on different topics. If approved, each contributor is reserved 12 articles within our content calendar within a 12-month period. This approach guarantees a full content calendar at all times and helps us avoid any 'editorial gaps' between our editorial content and sponsored content. In return, we can offer our contributors guaranteed, consistent online publicity for their brand at a much lower fee than if they were publishing a one-off article in our magazine (our standard price for promotional content* is 1500 USD per article). We also offer our contributors additional promotional benefits as a free bonus to thank them for contributing to us.
Spaces within our contributor program are subject to availability in our editorial content calendar and are open for a limited window; if you've been offered the chance to apply, you'll want to take advantage of it quickly!
*Promotional/Native content is sponsored content produced to look and feel like a natural piece of our website, for example, a "How-to" article. It leverages the strength of our brand to establish trust with your customers and includes call-to-action statements and backlinks to a business website or offers.
We can only provide Executive Contributor memberships for 12 months, as members must undergo a qualification process and SEO analysis, and shorter memberships would not be effective for our editorial planning.
Spaces for new members are subject to availability within our editorial content calendar and are only open for a limited window, depending on the specific industries and topics we need our articles to cover; if you've been offered the chance to apply, you'll want to take advantage of it quickly!
Brainz must consistently publish a healthy variety of value-filled articles to keep our audience engaged and our readers coming back for more. To guarantee a regular supply of high-quality content, we have an exclusive network of pre-approved business professionals and experts who regularly contribute to our magazine, covering different topics. Once their application to join our membership is approved, each contributor is reserved x12 articles within our content calendar within 12 months. (It's not a strict obligation for members to write and submit all 12 articles. On average, Executive Contributors typically publish 4 – 6 articles during their membership.) Our approach guarantees a full content calendar for our magazine at all times, without any 'editorial gaps' between our editorial content and our sponsored content. In return, we're able to offer our approved contributors guaranteed, consistent, search-engine-optimized publicity for their brand at a very low fee in comparison to our standard price for a one-off promotional article in our magazine,* which is 1500 USD). We also offer our members additional promotional benefits to thank them for contributing to us.
*Promotional/Native content is sponsored content produced by a company to look and feel like a natural editorial piece on our website. These articles are designed to leverage the strength of our brand to establish trust with your target audience and include call-to-action statements and backlinks to your business website or offers.
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Via SEMRush or Google
Via SEMRush
In this example I’m a PR Consultant that wants to write articles about Media Coverage and Visibility.
1. Think about your target keyword/phrase e.g. ”How to get media coverage”
2. Go to www.semrush.com
3. Select Magic Keyword Tool on left hand side
4. Type in keyword / key-phrase
5. Select country you'd like search volume in
6. Click 'search'
7. Select 'Questions'
8. Condense your search by selecting 'phrase' or 'exact match'
9. Pull out some questions based on those with highest search volume
You may want to broaden the subject
1. Repeat steps 1-7 using fewer keywords e.g. ”Media Coverage”.
2. Leave on broad match
3. Filter by volume
4. Pull questions which yield highest results
5. Select export if you wish
Via Google
1. Go to Google and type in your keyword phrase. Select relevant key phrases and turn it into Click-friendly headlines that answers to the search query. E.g. ”10 Tips On How To Get Media Coverage For Your Event”
2. Type in your keyword phrase 'How to get media coverage' into Google and hit enter. Look for the 'People also ask' box and use some questions from here and turn it into a click-friendly headline. E.g. ”5 Ways To Get Local Media Coverage”
3. Scroll to the bottom and look for 'related searches' box to get even more ideas
Good luck!
Internal links are important because they can help Google understand and rank your article better. By giving Google links to follow along with descriptive anchor text, you can indicate to Google which pages are important.
Internal links connect content, create structure, and distribute authority.
Example
In an article about mindfulness and productivity, there will be hundreds of opportunities to tell Google THIS is what the page is about by using internal linking.
For example, look at these keywords highlighted in the screenshot below.
✅ They are related to the article's subject
✅ Related to the category of mindset
✅ Help the reader learn more if they were linked to another useful article
✅ Keeps readers on the website if they are linked to other articles which improves SEO
Okay, so where should these keywords link to?
1. Go to the search bar on the homepage and type in the keywords from you article.
2. Select a related article. It can be one of your previous articles if the headline matches your keyword, or to an article from another writer in Brainz Magazine. Think of this as a "win-win" since other writers will most likely add links to your articles as well.
3. Copy the URL (link) and paste it as a link behind the keyword in your article
There we go, you now have 'mindful awareness' as an internal link in your article.
Why is this good?
1. It tells Google that your article is about mindful awareness
2. It supports the dynamic title of your article
3. It supports the dynamic heading on the page
4. It supports the dynamic URL
5. It supports the dynamic page title
6. It allows you and other contributors to get more eyes on your content
7. It helps make the anchor text profile more organic
8. It's in line with our SEO plan to get your article ranked as high as possible
