Question 1

Guide - How to generate a ”Click-Friendly” and search engine optimized Headline for your article based on high volume searches

Accepted Answer

Via SEMRush or Google

Via SEMRush

In this example I’m a PR Consultant that wants to write articles about Media Coverage and Visibility.

1. Think about your target keyword/phrase e.g. ”How to get media coverage”
2. Go to www.semrush.com
3. Select Magic Keyword Tool on left hand side
4. Type in keyword / key-phrase
5. Select country you'd like search volume in
6. Click 'search'

7. Select 'Questions' 
8. Condense your search by selecting 'phrase' or 'exact match'
9. Pull out some questions based on those with highest search volume

You may want to broaden the subject

1. Repeat steps 1-7 using fewer keywords e.g. ”Media Coverage”.
2. Leave on broad match
3. Filter by volume
4. Pull questions which yield highest results
5. Select export if you wish

Via Google

1. Go to Google and type in your keyword phrase. Select relevant key phrases and turn it into Click-friendly headlines that answers to the search query. E.g. ”10 Tips On How To Get Media Coverage For Your Event”

2. Type in your keyword phrase 'How to get media coverage' into Google and hit enter. Look for the 'People also ask' box and use some questions from here and turn it into a click-friendly headline. E.g. ”5 Ways To Get Local Media Coverage”

3. Scroll to the bottom and look for 'related searches' box to get even more ideas

Good luck!

Question 2

Guide - Internal linking for articles

Accepted Answer

Internal links are important because they can help Google understand and rank your article better. By giving Google links to follow along with descriptive anchor text, you can indicate to Google which pages are important.

Internal links connect content, create structure, and distribute authority.

Example
In an article about mindfulness and productivity, there will be hundreds of opportunities to tell Google THIS is what the page is about by using internal linking.

For example, look at these keywords highlighted in the screenshot below.

✅ They are related to the article's subject
✅ Related to the category of mindset
✅ Help the reader learn more if they were linked to another useful article
✅ Keeps readers on the website if they are linked to other articles which improves SEO

Okay, so where should these keywords link to?

1. Go to the search bar on the homepage and type in the keywords from you article.

2. Select a related article. It can be one of your previous articles if the headline matches your keyword, or to an article from another writer in Brainz Magazine. Think of this as a "win-win" since other writers will most likely add links to your articles as well.

3. Copy the URL (link) and paste it as a link behind the keyword in your article

There we go, you now have 'mindful awareness' as an internal link in your article.

Why is this good?

1. It tells Google that your article is about mindful awareness
2. It supports the dynamic title of your article
3. It supports the dynamic heading on the page
4. It supports the dynamic URL
5. It supports the dynamic page title
6. It allows you and other contributors to get more eyes on your content
7. It helps make the anchor text profile more organic
8. It's in line with our SEO plan to get your article ranked as high as possible

Question 3

Will all the backlinks be do-follow links?

Accepted Answer

Yes, all the links in your article will be do-follow links. Backlinks are especially valuable for SEO because they represent a ‘vote of confidence’ from one site to another. In essence, backlinks to your website are a signal to search engines that others vouch for your content. Your account manager can help you with this, and our SEO team will also check your copy to ensure your links are correctly added.

Dofollow backlinks will also help your own website's domain authority and will boost your websites credibility on Google.

Question 4

What is a "Keyword" and why is it important to include them in an article?

Accepted Answer

A keyword is a word or phrase that tells Google what your article or website is about. Think of keywords as a single word or phrase someone might type into the search engine if they are looking for your content.

For example, suppose someone is looking for ways they can improve their relationship. In that case, they might type keywords such as “communication skills”, “how to relight the spark in a relationship”, “relationship advice”, and “resolving arguments” into the search bar.

If you are a relationship coach writing about “Success In A Long-Term Marriage”, you would want to include those same keywords in your article to help Google match your content with their search.  Here is an example of an article published in Brainz Magazine about 'How to Articulate Thoughts into Words - If You’re Introverted or Don’t Know How to Speak Eloquently' where the writer has included many strategic keywords like “Being articulate”, “Thoughts into words”, “Speak eloquently”.

Try writing a list of all the possible keywords and phrases your ideal reader might type into Google to search for your article. Keep this list to hand as you begin to write both your main copy and your sub-headings.

Question 5

How do I write a catchy and SEO friendly headline?

Accepted Answer

Pick an article topic and headline based on what your audience wants to read, AND what you can compete with in terms of search volume.

What exactly do you want to get found for on a search engine? Start with a brain-dump exercise and write down a list of relevant topics that your potential customers might find interesting. Think about questions that are asked most frequently during sales calls or the kind of problems that your business can solve for people.

Next, it’s time to research and assess which of your topics are most suitable for SEO. Being selective about your subjects is essential because you only want to publish articles that can compete for space on that first page of Google. If many competitor businesses are also writing about the same thing as you, it becomes harder to get onto Page 1.

At the same time, it’s also vital to cover themes and issues that people regularly search for. To get the right balance, determine which topics have a high search volume but a low keyword difficulty percentage (KD%).

Don’t panic – some great tools on the market can help you research this information. Using a tool like the Keyword Magic Tool on Semrush, you can run a quick search on your topic ideas.

Watch this video (between minute 1:44 - 5:30) and learn how to navigate the Keyword Magic Tool by Semrush. Semrush usually offers a free trial or even a certain amount of free searches per day.

For example:

If you are a Business Coach, your list of potential article subjects might look like this:

How to start an online business
How to build a sales funnel
How to use organic outreach to get leads
How to get high ticket clients
How to get started with ads
How to have a work-life balance when you’re a business owner
How to scale my Business

To start with, you might research the topic “How to start a business”, – which has 90,500 searches on Google on average each month, so this is a popular topic according to the data. The keyword difficulty (KD%) on this search term is 97%, which is a high percentage and means there is a lot of competition from other businesses, so it will be harder to get onto the first page.

Instead of writing an article titled “How to Start a Business”, you could instead choose “5 Ways To Start a Small Business Without Money” or “10 Organic Marketing Ideas To Get Leads Without Buying Ads”, which might compete better on Google. These topics are more niche, creative and specific, so they tick all the boxes.

TOP TIP
We recommend aiming for a KD% of 60% or below, with a search volume of at least 500-1000.

If you don’t have the time to use a research tool like Semrush, you can still try to choose topics that have the right balance of being specific and niche, but not so obscure that no one will ever type the question into Google.

Question 6

Why do I need to have subheadings in my article?

Accepted Answer

Avoid feeling overwhelmed by structuring your article with subheadings.

Building the structure of your article first helps you in several ways. It enables you to maintain focus as you write, but it also acts as a guide, stops you from diverging off-topic, and ensures the article flows correctly.

Subheadings are also crucial from an SEO perspective. With subheadings, Google can further understand what your article is about, what questions and problems it answers, and whether the content matches the headline.

Make sure your subheadings are not overly vague and still share value for your busy readers who want to scan your article and still get their questions answered quickly.

If you have written an article with the headline "7 Steps On How To Succeed With Your Startup" the subheadings should state the 7 steps, with paragraphs underneath all the subheadings explaining the different steps.

Question 7

Why do I need internal and external links in my article?

Accepted Answer

If you want to take your SEO skills to the next level, our next PRO TIP is to add internal and external links to your article:

External Links:

Include at least one or more links in your article that lead to an external, relevant, high-quality website. Choose websites with a High Authority Domain, which means they are considered trustworthy. An example of a high authority website could be a university research website or a news article. An example of a low authority website could be an unknown blog or an out-of-date website.

Google sees that you are linking to High Authority domains, and this helps show its algorithms that your content is legitimate and is referenced using reliable sources. Remember where we mentioned how many Google searches are carried out each day at the beginning of this article? That was a great example of a relevant, external link that connects this page to a website with a High Authority Domain.

Internal Links:

Including links to other pages of your website helps Google find and crawl through your other content. They also help show semantic relations between your content, which tells Google which page on your website is the most relevant to the search query. Try to include 2-4 internal links in your article. Here is a guide on how to find internal links i Brainz Magazine that fits your content.

If you’re adding many links to your article, double-check they are all in good working order once you are finished.

Frequently Asked Questions

Writing

What is a call-to-action statement and why should I have one at the end of my article?

What topics or businesses should I stay away from in my articles?

Can I promote affiliate products in my articles?

How much editing can I expect?

Do I have to write 11 Expert Articles if i'm an Executive Contributor?

What should I write about in my expert articles?

Can I get help writing my articles?

When will my article go live?

Why is Media Coverage important and why should I publish my articles in Brainz Magazine?

How many readers can I expect?

What's the ROI, can I expect Leads from publishing Expert Articles?

Will I get more website visitors?

How long will my articles stay live on the website?

Why is it important to have good publicity for my business?

Who owns the rights to the articles? Do I have full property of the articles?

What's the difference between being accepted as an executive contributor vs. paying for a sponsored article in Brainz Magazine?

Why is the Executive Contributor Membership a one-year commitment?

Service

Will all the backlinks be do-follow links?

What is a "Keyword" and why is it important to include them in an article?

How do I write a catchy and SEO friendly headline?

Why do I need to have subheadings in my article?

Why do I need internal and external links in my article?

Service

What is Brainz Magazine about?

What is Brainz Magazine's Vision statement?

What is Brainz Magazine's Mission statement?

What are Brainz Magazine's core values?

How does Brainz Magazine work with diversity, equity, and inclusion (DEI)?

How does Brainz's Magazine work with sustainability?

How can I submit a guest article to Brainz Magazine?

How often is new content published on Brainz Magazine?

Can I share my success story or achievements with Brainz Magazine?

Service

Why is Media Coverage important and why should I publish my articles in Brainz Magazine?

How many readers can I expect?

What's the ROI, can I expect Leads from publishing Expert Articles?

Will I get more website visitors?

How long will my articles stay live on the website?

Why is it important to have good publicity for my business?

Who owns the rights to the articles? Do I have full property of the articles?

What's the difference between being accepted as an executive contributor vs. paying for a sponsored article in Brainz Magazine?

Why is the Executive Contributor Membership a one-year commitment?

Service

Guide - How to generate a ”Click-Friendly” and search engine optimized Headline for your article based on high volume searches

Guide - Internal linking for articles

Will all the backlinks be do-follow links?

What is a "Keyword" and why is it important to include them in an article?

How do I write a catchy and SEO friendly headline?

Why do I need to have subheadings in my article?

Why do I need internal and external links in my article?

Frequently Asked Questions

Writing

What is a call-to-action statement and why should I have one at the end of my article?

What topics or businesses should I stay away from in my articles?

Can I promote affiliate products in my articles?

How much editing can I expect?

Do I have to write 11 Expert Articles if i'm an Executive Contributor?

What should I write about in my expert articles?

Can I get help writing my articles?

When will my article go live?

Service

Will all the backlinks be do-follow links?

What is a "Keyword" and why is it important to include them in an article?

How do I write a catchy and SEO friendly headline?

Why do I need to have subheadings in my article?

Why do I need internal and external links in my article?

Service

What is Brainz Magazine about?

What is Brainz Magazine's Vision statement?

What is Brainz Magazine's Mission statement?

What are Brainz Magazine's core values?

How does Brainz Magazine work with diversity, equity, and inclusion (DEI)?

How does Brainz's Magazine work with sustainability?

How can I submit a guest article to Brainz Magazine?

How often is new content published on Brainz Magazine?

Can I share my success story or achievements with Brainz Magazine?

Service