Zaina Kourki

Founder & Creative Director at Zein Zone

Zaina Kourki is the founder of Zein Zone, a creative consultancy dedicated to bridging art, culture, and tourism in the Middle East through integrated PR and communications, cultural programs, and recreational experiences.

With two decades of experience in strategic PR and communications and cultural management spanning the Middle East, Africa, and Asia Pacific, she has worked with global and regional organizations to shape strategies and launch campaigns that foster connection and deliver impact. Based in the UAE, she has led award‑winning campaigns recognized by the Middle East Public Relations Association (MEPRA) for their innovation and thought leadership.

A multilingual communicator fluent in Arabic, English, and Italian, Zaina brings a global perspective and cultural insight to every project. Her expertise spans brand positioning, media relations, spokesperson training, with hands-on experience in digital-first engagement, storytelling, events, and sponsorships. She is also a mentor and team leader, known for cultivating talent and guiding organizations through transformation with clarity and authenticity.

She believes communication is not just about messages–it’s about connection. Whether through a brand strategy, a creative initiative, or a shared story over coffee, her purpose with Zein Zone is to craft experiences that inspire cultural understanding and celebrate the beauty of our diverse world.