Zachary Hoppaugh

Marketer for Home Service Businesses

Zachary Hoppaugh spent 14 years in the restaurant industry, working his way up from busboy to general manager. He learned how to manage teams, handle pressure, keep customers happy, and run operations — skills that turned out to be more valuable than he realized at the time. When burnout finally caught up with him, he started looking for a new path.

Like a lot of people, he found himself pulled into the world of online marketing — affiliate programs, multi-level marketing, and various make money online systems that promised a lot and delivered very little. But somewhere in the process of trying to make those things work, he started developing real skills. SEO, website development, paid advertising, content strategy, lead generation. 

The turning point came when he noticed people around him getting paid real money to deliver those same skills as a service — not as part of a system or a downline, but as a direct value exchange with real business owners. That realization changed everything. 

He launched his digital marketing agency focused exclusively on home service contractors — plumbers, roofers, HVAC companies, electricians, tree services, and more. The same business owners who keep the world running but often get taken advantage of by agencies that overpromise and underdeliver.

His approach is straightforward: build a real foundation, track everything, explain it in plain English, and only charge for what's actually working.