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Wendy Lyon

Executive Contributor

Transformational Financial Strategist

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Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

Wendy Lyon

Transformational Financial Strategist

Wendy Lyon is "The Financial Lyon," fierce, fearless, and financially savvy. She’s a nationally recognized wealth strategist and media personality with a mission: to help women eliminate debt, build unshakable wealth, and never outlive their money. After losing her husband in a tragic motorcycle accident at just 24 years old with two toddlers and only $20,000 in life insurance, Wendy learned the hard way that life doesn’t give you do-overs. But from that unimaginable loss, she rose with a relentless commitment to protect others from the financial devastation she once faced. Wendy saw the burden so many people were silently carrying, mortgages, credit cards, car payments, and student loans, and she knew something had to change. After all, when you're just trying to make it through the month, you're not thinking about your financial future 10, 20, or 30 years down the road. As a lifelong "Professional Problem Solver," Wendy discovered the perfect system to help her clients get out of debt in record time, without changing their budget or lifestyle. One of her clients had 25 years left on their mortgage and multiple credit cards. Using Wendy's guidance and her award-winning system, they became completely debt-free in just 4.6 years. But the real win? With that same money they would've sent to creditors, they're now on track to build $1.1 million in wealth in the remaining 20.4 years, with clarity, confidence, and peace of mind. Even more mind-blowing, Wendy's "out-of-the-box thinking" grew $10,000 into over a billion in lifetime wealth for two little girls who had also lost their dad, without any risk of loss. Trust and believe, their Grandma was happy about that!

Wendy is the creator and host of Wealth & Wisdom, a TV, podcast, and radio show where she and her amazing guests, all experts and authorities in their fields, dive deep into identifying and transforming the locks, limiting beliefs, and self-sabotage that keep us "blocked," so her audience can Heal, Grow, and Thrive and be truly wealthy in every area of life, mentally, emotionally, physically, and financially. When she’s not mentoring ambitious women, speaking on international stages, or featured on major media platforms, Wendy is pouring her heart into her nonprofit efforts to fight human trafficking and uplift women and girls in crisis. With a heart to raise awareness, impact, and fundraising, Wendy and her partner produced a 6-part series called "The Ripple Effects" that highlights the unsung heroes who walk among us each day and the nonprofits that make an impact to make our world a better place. More than a series, it's a call to action: "Don't just watch the ripple, be the reason for it." Wendy Lyon is living proof that you can go from heartbroken and broke to wildly successful and impactful. She’s not just teaching financial freedom, she’s modeling it, building it, and helping others roar with confidence every step of the way.

All articles

How to Get from the Basement to the Penthouse – Part 4

In this last part of the series, the focus shifts to the “penthouse,” a place of inner alignment where limiting beliefs are challenged, self-sabotage begins to fade, and success feels less like struggle and more like...

How to Get from the Basement to the Penthouse – Part 3

In the journey of transformation, effort alone isn’t enough. As you begin to align your thoughts, emotions, and beliefs with your desired future, visualization becomes a game-changer. In this third part of..

How to Get from the Basement to the Penthouse – Part 2

In this second part of the series, moving from the basement to the penthouse is more than just a climb, it's a shift in mindset. On the first floor, you begin taking responsibility for your choices, habits...

How to Get from the Basement to the Penthouse – Part 1

“You can’t reach the penthouse if your mind is still living in the basement.” Most people don’t realize they’re living in the basement because the basement feels normal. It feels like stress. It feels like exhaustion.

What People Really Want From Their Money Today, and Why the Old Model Is Failing Them

Money used to be simple. But today, people are thinking about their finances more than ever, and it’s not because they’re dreaming of yachts and private jets. It’s because they’re worried.

How to Live Like a Rock Star – Tour Bus Optional Soars to Number 1 International Best Seller in Finance

Life isn’t meant to be survived, it’s meant to be lived. Boldly. Joyfully. With freedom, purpose, and peace. That’s the powerful message behind How to Live Like a Rock Star – Tour Bus Optional, the...

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CREA Global Awards presented to

Wendy Lyon

Transformational Financial Strategist

The CREA Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects.

Caroline Winkvist

Editor-In-Chief

Daniel Ålund

Selection Committee

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Brainz 500 Global Awards presented to

Wendy Lyon

Transformational Financial Strategist

Brainz 500 Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition of their entrepreneurial success, achievements, and dedication to helping others.

Caroline Winkvist

Editor-In-Chief

Fredrik Elfqvist

Selection Committee

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

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