Virginie Simon

Founder of Simon&Co | PR Ninja | Mental Health Advocate

Virginie Simon is the founder of Simon&Co, a Lausanne-based agency known for its deeply human and highly strategic approach to public relations. With a background in art, psychology, political science, and marketing, Virginie brings a rare, multidimensional lens to the world of communication — one that balances emotion with insight, and purpose with performance, rooted in both creativity and critical thinking.

She began her career in leading international PR firms, including Burson-Marsteller, and later took on the role of senior consultant and head of the Geneva office for a Swiss agency. In 2015, feeling disconnected from the agency world's profit-driven culture, Virginie organically founded Simon&Co. Her decision came from a desire to do things differently — to prioritize authenticity over optics, and to build long-term brand trust rather than short-term noise.

Her expertise in strategic communication, crisis management, and brand positioning she works across sectors and cultures — helping organizations find their voice, navigate complexity, and build meaningful connections with the people who matter most.

During the COVID-19 pandemic, Simon&Co became a critical partner for many companies facing reputational risk and internal turmoil. This turning point led her to train as a certified mental health instructor, integrating well-being and psychological safety into her corporate communication strategies. Today, she advocates for a deeper, more responsible form of PR — one that doesn’t just serve the brand, but serves the people behind it.

At Simon&Co, communication is rooted in meaning, not just messaging. Virginie partners with organizations that want to make a real difference — building reputations that reflect who they truly are, not just how they want to be seen.