Siedah Jordan

Founder of RAS by Siedah | Sustainable Fashion Designer | Mindful Living Advocate

Raised in a spiritual Rastafari household, Siedah celebrates her Caribbean heritage by amplifying the Rastafari message of oneness through her apparel line RAS by Siedah, which newly launched in 2025.

A self-taught designer with over a decade of experience in the sustainable fashion industry, Siedah built her career from the ground up. Inspired by the creativity, resilience, and vibrancy of Caribbean people, she forged her own path in founding something truly unique.

As the founder of RAS by Siedah, every aspect of the brand reflects her vision and intention around mindful living. Each piece is crafted from sustainable hemp, an eco-friendly, regenerative, durable, and breathable fabric.

Siedah is an advocate for both people and the planet, creating clothing that honors the Earth and respects the body. Through RAS, she also seeks to share the knowledge she has gained throughout her journey in fashion, raising awareness about the environmental and health impacts of the industry and inspiring meaningful change. RAS is more than a brand; it is a call to consciousness, sustainability, and collective responsibility for all.