Sarah Strasser

Founder of Phoenix Rise Media

Phoenix Rise Media is a purpose‑built marketing agency and publishing platform dedicated to serving the recovery and behavioral health ecosystem. We bring together deep regulatory expertise in HIPAA and 42 CFR Part 2 with trauma‑informed, ethical social media strategies designed to protect client privacy while driving measurable admissions growth. Our content and services simplify complex compliance requirements into actionable policies, practical workflows, and campaign blueprints that treatment centers, sober living homes, clinicians, and nonprofit organizations can implement immediately. We place a premium on dignity, transparency, and results so organizations can expand their reach and impact without compromising safety, trust, or ethical standards.

Our services cover a broad spectrum of support, including compliance guidance, content strategy, paid and organic social campaigns, staff training, and creative asset development tailored for sensitive audiences. We focus on trauma‑informed messaging, consent‑forward outreach, and data-driven optimization to attract appropriate referrals and improve conversion rates. By auditing existing practices, building compliant content calendars, and training teams to engage ethically on social platforms, we ensure every recommendation strikes the right balance between legal risk, clinical ethics, and marketing effectiveness.

The impact of our work is measured in safer client engagement, stronger referral relationships, and increased admissions that align with each program’s mission. Clients report clearer internal policies, fewer compliance challenges, and social campaigns that meaningfully connect with families, referral partners, and prospective clients. Phoenix Rise Media also publishes practical guides and case studies that clarify regulatory gray areas and showcase real-world campaign performance, helping organizations navigate compliance while achieving measurable growth.

Sarah Strasser, founder and lead strategist of Phoenix Rise Media, combines regulatory fluency with creative marketing expertise. She specializes in HIPAA and 42 CFR Part 2 compliance, trauma-informed communications, and admissions growth through social media. With a practitioner’s eye for operational detail and a storyteller’s commitment to dignity, Sarah helps organizations translate policy into practice and campaigns into compassionate connections. Her work is always practical, compliance-first, and oriented toward measurable outcomes for recovery and behavioral health providers.

Follow Phoenix Rise Media and Sarah Strasser for clear, actionable guidance that protects clients, empowers staff, and grows programs ethically. Their insights bridge the gap between regulatory requirements and real-world marketing, equipping recovery organizations with the tools to scale responsibly, sustainably, and with integrity.