Rocio Sanchez

SEO-First Brand Strategist

Rocio Sanchez is an SEO-first brand strategist, digital marketer, and web developer based in Paris, with roots in New York City and the Dominican Republic. As the founder of Marketing by Rocio, they help service-based businesses, queer-led brands, BIPOC entrepreneurs, therapists, consultants, and values-driven founders build stronger digital visibility through strategic websites, SEO, content, and brand positioning.
 
With a bachelor’s degree in Advertising and Marketing Communications from the Fashion Institute of Technology and a master’s degree in Fashion Studies from Parsons Paris, Rocio brings a rare blend of cultural analysis, technical marketing, and lived experience to their work. Their approach is grounded in one clear belief: every online platform has an algorithm, which means every digital presence needs an SEO-first strategy, from websites and blogs to LinkedIn, YouTube, Instagram, and AI-powered search.
 
A multicultural and multilingual strategist, Rocio grew up between New York City and the Dominican Republic before building their career across Paris, Amsterdam, and beyond. Their work is shaped by their experience as a queer person of color, a digital native, and an entrepreneur who believes marketing should feel more human, more intentional, and less overwhelming. They are known for helping clients stop throwing random tactics at the wall and start making clearer, more sustainable marketing decisions.
 
Rocio has also spoken at the LWT (formerly Lesbians Who Tech) Summit in 2022, 2023, and 2024, sharing insights on personal branding, digital visibility, LinkedIn strategy, and online boundaries for LGBTQ+ professionals and entrepreneurs.
 
Through Marketing by Rocio, they continue to support founders and organizations who want to take up space online with curious confidence, sharp strategy, and a digital presence built to last.