Phillip B. Shoemaker

CEO & Security Consultant

Phillip Shoemaker is a digital identity expert, cybersecurity advocate, and author with a career that spans the highest levels of Silicon Valley and the front lines of identity fraud. As Apple's original Director of App Store Review, he built the systems and standards that govern one of the world's most influential technology platforms, personally shaping how billions of people interact with software. That inside view of how technology is built — and how it can be exploited — became the foundation for everything that followed.

After leaving Apple, Phillip co-founded identity.com, a decentralized identity platform designed to return control of personal data to individuals rather than corporations. He later founded PersonaShield.com, a service dedicated to authenticating and monitoring personal likeness in an era where deepfakes and AI-generated impersonation have made identity theft a daily threat.

Phillip's expertise is not purely professional. He has been the target of SIM-swap attacks, impersonation campaigns, and stalking — experiences that gave him a perspective no certification can replicate. He knows what it feels like to have your identity weaponized against you, and he knows exactly what it takes to fight back.

His book, Unbreakable: The Definitive Guide to Securing Your Digital Life in the Age of Deepfakes, Hacks and AI Fraud, published by John Wiley & Sons, distills that knowledge into a practical survival guide for everyday people, executives, and high-net-worth families navigating a world where AI-powered fraud is accelerating at a pace human instinct was never designed to catch.

Through The Unbreakable Group, his cybersecurity consulting practice, Phillip advises individuals and organizations on building digital resilience. His philosophy is simple: not paranoia, but intention. You don't need to disappear. You just need to be a harder target.