Matea Grgic-Ivanovic

Founder & Brand Strategist

Matea Grgic-Ivanovic is the founder and brand strategist behind MGIStudios, an independent brand studio based in Austria. She works with premium service businesses that have outgrown their current appearance and want their brand to reflect the quality of what they have built.

With a background in business, law and entrepreneurship, Matea sees branding as more than a visual exercise. Her work begins with understanding the business behind the brand: its people, ambitions, values, customers and the meaning it wants to create. From there, she develops clear positioning, thoughtful brand strategies and distinctive visual identities, that reflect the businesses and there meaning.

Matea believes that premium brands do not need to be louder, they need to be more conscious. To her, premium is not about appearing expensive or following a particular aesthetic.. It is about quality, care, intention and heart. A beautiful identity can attract attention, but a brand becomes memorable when people understand what it stands for and why it matters.

Through MGIStudios, she works closely with each client and approaches every project individually. Instead of creating design for design´s sake, she aims to uncover what makes a business valuable and translate it into a brand that feels honest, clear and relevant.

In her writing, Matea explores branding, entrepreneurship, positioning and the decisions behind meaningful businesses. Her goal is to encourage entrepreneurs to look beyond trends and build brands with subastance, brands that are not only seen, but felt and remembered.