Madison Robins

Health and Fitness Coach

Madison Robins is an online transformation coach, certified nutritionist, and founder of Coached by Mads, a results-driven coaching brand dedicated to helping women lose body fat, build strength, and feel confident in their skin—without restrictive diets or extreme workouts.Before launching her coaching business, Mads spent years working in emergency services, where she developed the discipline, structure, and resilience that now underpin her coaching philosophy. Her passion for fitness began as a personal outlet and quickly evolved into a career path after witnessing firsthand the physical and mental toll that burnout, stress, and neglecting personal health can take on women—especially those juggling demanding roles and busy lives.Since founding Coached by Mads, she has coached over 300 women through personalised training, sustainable nutrition, and high-impact transformation programs. Her approach is simple: no fluff, no gimmicks, just real strategies that work in real life. Her sold-out challenges and strong client retention speak to the power of the community she’s built and the results she consistently delivers.Madison is known for her straight-talking but supportive coaching style and her ability to meet women where they’re at—whether they’re just getting started or chasing that next level of progress. Her mission is to help women stop starting over and instead build the strength, structure, and confidence to stay consistent long term.