Luca Senatore

Sales Leader - Mentor and Coach

Luca Senatore is a sales leader at Google, entrepreneur, and author, known for helping leaders and businesses unlock high-performance growth through mindset, leadership, and strategic execution. He oversees large-scale partnerships and commercial initiatives, leading teams and clients across global markets.

Before joining Google, Luca built and scaled multiple businesses, most notably founding Genie Goals, a performance marketing agency that became one of the top 1% in the UK. His journey began far from corporate success—growing up in Italy, facing early adversity, and moving abroad with limited resources. Those experiences shaped his deep focus on discipline, resilience, and purposeful growth.

Today, Luca works closely with leaders, managers, and entrepreneurs, coaching them to move from reactive, overwhelmed states to becoming intentional, high-impact leaders who take control of their time, decisions, and outcomes. His approach blends mindset development with practical execution, drawing from years of experience in sales leadership, business building, and behavioural psychology.

He is the author of The Agency Business Blueprint, a modern operating manual for agencies, where he shares frameworks on winning high-value clients, leveraging AI as an operating system, and building businesses that scale with clarity and precision.

Through his writing, content, and coaching, Luca challenges conventional thinking around performance, helping professionals create sustainable success in both business and life.