Jordan Baker

PR Agency Founder

Jordan Baker is the founder of Fair Public Relations, also known as Fair PR, a founder-led, journalist-led PR agency helping founders, experts, B2B businesses, B2C brands, professional services firms and growing companies build visibility, credibility and authority across the UK, US and Canada.
 
A former UK national journalist, Jordan has more than a decade of experience in public relations, media relations and earned media strategy. He founded the agency in London in 2015 and remains directly involved in client relationships, strategy, positioning and campaign direction.
 
His career has included work involving internationally recognised names, brands and organisations including Britney Spears, Joan Collins, Kourtney Kardashian, Lindsay Lohan, Amazon, Anytime Fitness, Dolce & Gabbana, the House of Commons and The O2.
 
Jordan specialises in helping clients identify the expertise, stories, commentary and media opportunities most likely to resonate with journalists. His work spans expert commentary, thought leadership, founder visibility, business news, consumer PR, product and service PR and media positioning.
 
Through Fair Public Relations, Jordan and his team have helped secure thousands of pieces of meaningful earned media coverage across national, consumer, business, trade and specialist publications.