
Joanna Briggs
Career Coach
Joanna Briggs is a leading career development expert, content creator and speaker whose work empowers young professionals to build confidence, navigate modern workplaces and accelerate their progression. With an online community of over 100,000 people, she has become a trusted voice in the career space. Known for her practical, relatable guidance that cuts through workplace confusion and inspires real change. Her influence has been consistently recognised; she was recently dubbed one of the most influential career voices to know by the Black Opportunities Platform, alongside other accolades celebrating her impact on early-career talent.
Joanna’s insights have been featured by LinkedIn UK, Cosmopolitan, Newsweek TikTok UK, and a range of platforms seeking honest and forward-thinking perspectives on career growth. She specialises in translating the unwritten rules of work into clear, actionable strategies that help young professionals advocate for themselves, challenge confidently and pursue meaningful progression - particularly for those who didn’t grow up with access to career literacy.
As the founder of What Matters CIC, Joanna has championed accessible career education, though her personal brand now sits at the forefront of her mission. Through her masterclasses, workshops, partnerships and digital storytelling, she addresses the real barriers young professionals face: confidence gaps, workplace dynamics, social mobility limitations and the fear of being seen as “too much” or “not enough.”
Brands partner with Joanna for her sharp audience insight, high engagement and ability to bridge the gap between corporate goals and the lived realities of today’s workforce. Individuals follow her for her honesty, clarity and empowering approach to navigating the modern 9–5.
Whether she’s creating content, consulting with organisations or speaking to rooms of young professionals; Joanna’s purpose is the same: to equip people with the courage, skills and strategy to take authority over their careers and unlock opportunities they didn’t know were possible.
If you're looking yo empower your teams, build early career and talent pipelines or gain an understanding of how you can better navigate your career reach out online or email me at joanna.briggs@whatmatterscic.org.
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CREA Global Awards presented to
Joanna Briggs
Career Coach
The CREA Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects.

Caroline Winkvist
Editor-In-Chief
Daniel Ålund
Selection Committee



Brainz 500 Global Awards presented to
Joanna Briggs
Career Coach
Brainz 500 Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition of their entrepreneurial success, achievements, and dedication to helping others.
Caroline Winkvist
Editor-In-Chief

Fredrik Elfqvist
Selection Committee














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