Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

Elliot Ross Surgenor
Fly Business Aviation
Elliot Ross Surgenor is a visionary entrepreneur and founder of Fly Business Aviation, a luxury private jet company with bases in Miami, Scottsdale, and Cabo. Recognized for his leadership in private aviation, Elliot brings a dynamic background in media, strategic branding, and international business development to the industry. He has redefined the private jet experience by combining operational excellence, modern aesthetics, and technology-driven client interactions.
His journey into aviation began with a passion for global travel and a mission to offer high-net-worth individuals a more personalized and innovative flying experience. Under his leadership, Fly Business has expanded its services across the Americas, serving discerning clients with a growing fleet and a reputation for precision and care. Elliot also oversees two complementary ventures: Lusso Jet Design, which customizes private jet interiors, and Air Dining Cabo, a gourmet catering company for private flights departing from Los Cabos.
Educated in media and communications, Elliot integrates storytelling, strategic marketing, and service design into every aspect of his businesses. He also hosts a podcast focused on leadership, entrepreneurship, and the evolution of luxury industries. Outside of work, he is committed to social responsibility and supports a local orphanage in Mexico. Elliot’s professional path reflects a commitment to quality, creativity, and global-minded growth in aviation.
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CREA Global Awards presented to
Elliot Ross Surgenor
Fly Business Aviation
The CREA Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects.

Caroline Winkvist
Editor-In-Chief
Daniel Ålund
Selection Committee



Brainz 500 Global Awards presented to
Elliot Ross Surgenor
Fly Business Aviation
Brainz 500 Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition of their entrepreneurial success, achievements, and dedication to helping others.
Caroline Winkvist
Editor-In-Chief

Fredrik Elfqvist
Selection Committee

