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Elliot Ross Surgenor

Executive Contributor

Visionary Entrepreneur and Founder

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Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

Elliot Ross Surgenor

Visionary Entrepreneur and Founder

Elliot Ross Surgenor is a visionary entrepreneur and founder of Fly Business Aviation, a luxury private jet company with bases in Miami, Scottsdale, and Cabo. Recognized for his leadership in private aviation, Elliot brings a dynamic background in media, strategic branding, and international business development to the industry. He has redefined the private jet experience by combining operational excellence, modern aesthetics, and technology-driven client interactions.

His journey into aviation began with a passion for global travel and a mission to offer high-net-worth individuals a more personalized and innovative flying experience. Under his leadership, Fly Business has expanded its services across the Americas, serving discerning clients with a growing fleet and a reputation for precision and care. Elliot also oversees two complementary ventures: Lusso Jet Design, which customizes private jet interiors, and Air Dining Cabo, a gourmet catering company for private flights departing from Los Cabos.

Educated in media and communications, Elliot integrates storytelling, strategic marketing, and service design into every aspect of his businesses. He also hosts a podcast focused on leadership, entrepreneurship, and the evolution of luxury industries. Outside of work, he is committed to social responsibility and supports a local orphanage in Mexico. Elliot’s professional path reflects a commitment to quality, creativity, and global-minded growth in aviation.

All articles

Trust is the Most Expensive Product I Sell

People assume that what we sell is access to aircraft, to time, to convenience. That is the wrapper. The product underneath is something quieter, harder to manufacture, and far more expensive, trust. I have...

The Day Everything Fails, and What It Reveals About Leadership

There’s a moment in every business that no one plans for, but eventually, everyone faces. It doesn’t appear in strategy decks, and it’s never part of the plan. Yet when it happens, everything is tested...

The Psychology of High-Net-Worth Clients and What They Actually Value

In luxury industries, many professionals assume high-net-worth clients are driven primarily by exclusivity, prestige, or status symbols. They are not. After years of working closely with high-performing...

What Running a 24/7 Business Taught Me About Boundaries

Running a 24/7 business changes the way you think about time, responsibility, and leadership. There is always something happening. A flight in the air. A crew operating across time zones. A client whose...

Flying Into A New Year – What The Holiday Season Teaches Us About The Future Of Private Aviation

December has a very particular sound in private aviation. It’s the sound of hangar doors opening before sunrise. Of crews checking weather patterns across three time zones. Of families landing just in...

Piloting Global Growth – Strategies From Private Aviation to Scale Your Business

When I started Fly Business Aviation, our operation centered on a single aircraft and a handful of routes. The challenge wasn’t in flying; it was in envisioning how to grow reliably and sustainably across geographies.

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CREA Global Awards presented to

Elliot Ross Surgenor

Visionary Entrepreneur and Founder

The CREA Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects.

Caroline Winkvist

Editor-In-Chief

Daniel Ålund

Selection Committee

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Brainz 500 Global Awards presented to

Elliot Ross Surgenor

Visionary Entrepreneur and Founder

Brainz 500 Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition of their entrepreneurial success, achievements, and dedication to helping others.

Caroline Winkvist

Editor-In-Chief

Fredrik Elfqvist

Selection Committee

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

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