Dawn Chubai

Live Shopping Strategist

What can 40,000 hours of live television teach us about trust, influence, and buying behavior?

For Dawn Chubai, the answer is a lot.

An award-winning broadcaster, national television host, and founder of Live Selling School, Dawn has spent more than 25 years communicating with audiences in real time. Throughout her career, she has generated more than $250 million in live sales while helping viewers make confident purchasing decisions long before livestream shopping became a mainstream business strategy.

Today, Dawn helps brands, entrepreneurs, and creators apply the same principles that drive successful live selling to modern ecommerce. Through her consulting, training programs, and speaking engagements, she teaches businesses how to leverage live shopping, video commerce, shoppable video, and authentic on-camera communication to build trust, increase engagement, and drive measurable revenue.

Dawn's unique background spans television hosting, sales, media training, public speaking, and live commerce strategy. She has worked with brands across North America to launch and scale livestream shopping programs, helping them create more meaningful customer experiences in an increasingly digital marketplace.

As the founder of Live Selling School, Dawn is passionate about helping businesses compete in the rapidly growing social commerce economy by combining proven sales psychology with modern technology. Her practical, results-driven approach empowers brands to move beyond simply being seen online and instead create real-time connections that turn viewers into customers and customers into loyal advocates.