Aneesa Theron

CRAFT Advisory Services

Aneesa Theron is an executive leadership strategist, TEDx speaker, and certified neuroscience facilitator specialising in self-leadership, radical resilience, and holistic performance for founders, executives, and high-impact teams. With over 15 years of experience, Aneesa’s evidence-based approach blends neuroscience, cognitive behavioural psychology, and positive intelligence. This enables leaders to transform from the inside out, enhancing decision-making, emotional intelligence, and sustainable business growth.Known for her TEDx talk, “Falling in Love with Your Inner Villain: The Unexpected Path to Self Mastery,” Aneesa champions the belief that embracing our inner challenges is the key to authentic transformation. Drawing inspiration from Joseph Campbell’s Hero’s Journey, she guides clients through powerful transformation. Shifting them from grudge to grit, grace, and gratitude, using her signature SHE/HE Leads™ framework. This model integrates self-awareness, holistic habits, and embodied leadership to optimise energy, focus, and influence at every level.Aneesa’s tailored coaching, team activations, and corporate programs have delivered measurable results for organisations including Discovery Bank, De Beers Marine, V&A Waterfront, RCS BNP Paribas and Tsiba Ignition Academy. As CEO at CRAFT Advisory Services, she is recognised for bridging the gap between inner mastery and external performance, fostering cultures where wellbeing and innovation thrive.Passionate about inclusive leadership and sustainable change, Aneesa is also a published co-author, podcast host, and advocate for diversity, equity, and growth. Her mission is to equip leaders and teams with the science, mindset, and tools to lead with clarity, resilience, and purpose, no matter what challenges they face.