Decision Making Using Intuition
- May 30, 2022
- 3 min read
Written by: Marjorie Gutierrez, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

As I floated up towards the stage in a trance…midway, I froze and stopped the raffle ticket has not been called out. It was the TOP Prize – limousine drive around Toronto, plus a weekend at a 5-star hotel.
Then suddenly... my number was called. How can I ever forget it was Number 84.
Has this ever happened to you? When your intuition and gut feeling is so strong, you could almost feel it, taste it and become it.

Can you imagine what would have happened if my intuition was not on par with the universe?
Steve Jobs called intuition “more powerful than intellect.”
Albert Einstein called it the sacred gift.
According to Google. Intuition refers to the use of "gut feeling" to make decisions rather than rely on a more scientific approach using data and other quantitative evidence, supported by logical, rational decision-making models.
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In business, some of the most important partnerships, collaborations, and products are born from an instinctive gut feeling or intuition.
It’s amazing when we get it right, I’ve been working with a client for the last 6 months, and instinctively, I had this gut feeling about her business.
She was feeling overwhelmed and going in circles not knowing how to proceed in her business. She felt stuck and unsure what her next steps and her role in her business.
We started by running a 2-hr diagnostic session, diving deeply into her challenges, both business and personal. We had several breakthroughs. In addition, we focused on her.
Her vision,
He goals,
Her aspirations.
We agreed on our next steps using my Business Builder Program. Although, the way we work is uniquely creative, behind the scenes is well structured.
We revisited her SYSTEMS and looked at what’s currently working and not working in her business.
Processes
Market Target
Offers
Revenue Streams
Financial and personal goals.
4 months later, we did a recap of what we have covered and how far we have achieved based on my program.
I was humbled and proud by her response. She said she has not only transformed as a person. She now understands what business all is about.
We are both excited about the future of her business. Within 6 months, we managed to get her products into various upscale stores and an interview spread for a major fashion magazine.
Our success has been the willingness of my client to do the work and be open to the guidance and support are given. With this renewed confidence, she is happy and believes in her business.
This is a 2-way street. Occasionally fear creeps up but your intuition or gut feeling will propel you to keep moving forward.
Do you use your intuition when making a major decision?

Marjorie Gutierrez, Executive Contributor Brainz Magazine
Marjorie Gutierrez is a Systems Strategist, she helps small business owners who hire her to get them out of an overwhelming chaos of feeling stuck on their business. She builds their business together from start to success. Marjorie created various businesses internationally and understands the importance of creating a solid structure. she previous worked in a Fine Art Shipping Industry between London and New York. She is the CEO of Smart Business Designs.









