Schuggies Ceilidhs
Executive Contributor
Award-winning Ceilidh Caller and Event host (aka Happiness Engineer)

Schuggies Ceilidhs
Award-winning Ceilidh Caller and Event host (aka Happiness Engineer)
(It's pronounced ShUUg- eee s – Kay-Lees🎉 btw) Schuggie is an award-winning ceilidh caller and event host known for creating fun, social and inclusive live experiences that bring people together properly. Originally from the Scottish Highlands, he blends authentic Scottish ceilidh tradition with modern energy, humour and warmth, helping guests of all ages and abilities feel confident enough to join in and enjoy themselves.
What sets Schuggie apart is not just his calling, but his ability to design ceilidh events that break the ice quickly and turn awkward rooms into lively, connected celebrations. Whether he is leading a wedding, party, corporate event or community gathering, his approach is rooted in clear guidance, crowd awareness and a deep understanding of how shared experiences help people relax, laugh and take part. His ceilidhs are never one-size-fits-all. Each one is shaped around the people in the room, balancing tradition with creativity to create something that feels real, memorable and genuinely inclusive.
Over the years, Schuggie has built a reputation for making ceilidh dancing accessible to complete beginners without losing the spirit and excitement that makes them so special. He is particularly known for his contemporary, gender-free calling style, his confident crowd-leading, and his belief that great entertainment should create connection rather than leave people standing at the edges.
Through his writing, Schuggie shares expert insight on guest experience, inclusive entertainment, event flow and the role live participation can play in transforming weddings and events. His work reflects his wider mission: to help people create celebrations that feel less staged, more welcoming and far more memorable for everyone involved.
Follow Schuggie’s Pinterest for event inspiration and ideas: https://uk.pinterest.com/SchuggiesCeilidhs/
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CREA Global Awards presented to
Schuggies Ceilidhs
Award-winning Ceilidh Caller and Event host (aka Happiness Engineer)
The CREA Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects.

Caroline Winkvist
Editor-In-Chief
Daniel Ålund
Selection Committee



Brainz 500 Global Awards presented to
Schuggies Ceilidhs
Award-winning Ceilidh Caller and Event host (aka Happiness Engineer)
Brainz 500 Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition of their entrepreneurial success, achievements, and dedication to helping others.
Caroline Winkvist
Editor-In-Chief

Fredrik Elfqvist
Selection Committee













