Rebecca Emery

Founder & Managing Director

Rebecca Emery is the founder and Managing Director of Not Born Yesterday (NBY), a London-based PR agency specialising in founder-led businesses across sectors including fitness, wellbeing, tech, property & design, and many others.
 
With over 10 years' experience building and protecting the reputations of high-profile founders and leaders at some of the world's biggest brands, Becky left the big agency world with a clear vision, to create something different. Not Born Yesterday was built on the belief that founders deserve more than a traditional PR retainer, they need an honest advisor, a media expert, and a genuine partner who is as invested in their success as they are.
 
Since launching in October 2025, NBY has been named a PR Agency to Watch in 2026. In that time, Becky and her team have worked closely with clients as they enter launch phase, scale into new markets, and navigate investment and fundraise announcements - landing top-tier national exclusives and impactful coverage at every milestone. Beyond media, NBY has created partnerships that have led to viral moments, new commercial opportunities, and campaigns that drive real conversations.
 
NBY goes beyond traditional PR, combining honest counsel, impactful storytelling, and agile strategy to deliver the outcomes today's brands actually need.
 
On Brainz, Becky shares practical expert commentary on why PR is fundamental to business growth, from navigating media to building credibility at every stage of the founder journey.