Pam August

Chief Co-Creator, Connecting Potential

Pam is an insight activator, curious co-creator, culture whisper, and, according to her 4th-grade teacher, the 'spice that every classroom needs,' always learning and learning all ways. She knows a lot about the power of potential in work and life and, more importantly, how to connect it. Her expertise stands on a solid foundation, including certification in fitness and nutrition, a Bachelor of Adult Education, a Master of Arts in Leadership, and numerous facilitation and coaching certifications. It springs to life through her diverse experience of health and wellness education, award-winning learning facilitation in higher education, being a people and culture developer, and the Director of Culture Activation at WestJet Airlines, one of Canada's most admired corporate cultures.
 
Today, she is a trusted partner for high-performance organizations worldwide through her firm, Connecting Potential. Pam expertly guides them and fiercely champions the potential already there in three dimensions of organizational performance: within us as individuals, between us in relationships and teams, and around us in this thing called 'culture.' Her range and depth of experience in each dimension give her a unique trifecta of expertise in the people and culture development space as she fluidly facilitates connections between them for exponential impact.
 
Pam is also a sought-after speaker, known for her infectious energy and experiential, activational messages. Her first book, Potential – How to Connect What's Already There for Exponential Impact, synthesizes her rich, lifelong learning into a simple yet powerful mindset shift, operating system, and core practice for individuals, teams, and organizations to navigate today's uncertainty with greater energy, ease, and effectiveness.
 
Daily movement and delicious food fuel Pam; yoga, contemplative practices, and Brain Gym™ ground her; a wonderful husband and adult sons burst her heart with gratitude, and she loves to laugh – a lot!