Nancy Breiling Nessel

Marketing Strategy Consultant

Nancy Breiling Nessel is one of the premier marketers to research and consult on Generation Z, today’s tech-savvy generation of young adults ranging in age from 12-25. Her mission is to educate key influencers about Generation Z - who they are as employees, consumers, students and society’s future leaders. Nancy began researching and writing about Generation Z in 2012, the year that technology started influencing and ultimately shaping their lives. Nancy has been sharing deep insights into Gen Z based on primary and secondary market research among diverse insight communities. For the past seven years, Nancy has gained deeper expertise into Gen Z by leading and coaching various segments of Generation Z in business, education and the arts. Her Gen Z consultancy has grown from a blog in 2012, to a viral and critical center of knowledge that captures the attention of thousands of readers, agencies and publications. Nancy’s expertise in marketing strategy and consumer insights is strengthened by an MBA in Marketing and 10 years of professional experience creating and leading consumer marketing strategies for some of the world’s leading brands.