
Matt Brinkley
Inclusive Exercise Coach
Matt Brinkley is the founder of Making Fitness Accessible CIC, a community interest company established in 2022 with a powerful vision: to create inclusive fitness spaces where everyone can benefit from physical activity, regardless of their abilities.For over 15 years, Matt has been at the forefront of accessible fitness, specialising in services for people with disabilities and health conditions. What began as a personal commitment to inclusivity has grown into an organization serving thousands of people and delivering life-changing programs across the UK and beyond.Matt offers a diverse range of specialised programs designed to meet the unique needs of each individual. The Sensory Gym Sessions provide SEND children with sensory equipment and adaptable activities in a supportive, inclusive environment, a program that has gained recognition and endorsement from Olympic champion Jessica Ennis-Hill through the Tesco Stronger Starts campaign. The Active for MENtal Health Programme, a 12-week initiative delivered in partnership with Mid and North East Essex MIND and funded by Essex Council's PHAB initiative, combines accessible physical movement with mental wellbeing support specifically for men. Additional programs include SitFit Success, a 12-week seated exercise program focused on weight loss, and the ActiveAbility Blueprint, a home exercise course designed for disabled individuals. Matt's approach is grounded in core values of equal rights, dignity, safeguarding, and inclusivity. Every program is built around personalisation, ensuring that physical activities are adapted to individual abilities and delivered in sensory-friendly spaces by experienced instructors. Matt continually develops new programs and partnerships to reach more people who need accessible fitness services.Matt's mission remains clear and unwavering: making fitness truly accessible for all.
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CREA Global Awards presented to
Matt Brinkley
Inclusive Exercise Coach
The CREA Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects.

Caroline Winkvist
Editor-In-Chief
Daniel Ålund
Selection Committee



Brainz 500 Global Awards presented to
Matt Brinkley
Inclusive Exercise Coach
Brainz 500 Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition of their entrepreneurial success, achievements, and dedication to helping others.
Caroline Winkvist
Editor-In-Chief

Fredrik Elfqvist
Selection Committee













