Lucia Murieda

Weight Loss, Mindset & Behaviour Change Coach

Lucia Murieda is a Weight Loss, Mindset and Behaviour Change Coach who helps women over 35 achieve lasting weight loss by changing the subconscious patterns that drive emotional eating, self-sabotage and inconsistency. Her work combines Neuro Transformation Therapy (NTT) with practical behaviour change strategies to help women create sustainable results that go beyond willpower, restrictive diets and temporary motivation.

After experiencing her own weight loss transformation, Lucia realised that lasting success isn't determined by knowing what to eat or how to exercise. Most women already know what to do. The challenge is consistently doing it. This insight became the foundation of her coaching philosophy, focusing on the subconscious behaviours and nervous system patterns that influence everyday decisions.

Today, Lucia works with women who feel frustrated after years of trying different diets, fitness programs and weight loss plans without lasting success. She helps them understand why they struggle with emotional eating, stress, hormonal changes and self-sabotage, then equips them with practical tools to build consistency, confidence and healthier habits that fit real life.

Known for challenging traditional weight loss advice, Lucia believes lasting weight loss requires more than nutrition and exercise. Sustainable results come from changing subconscious behaviours and creating the internal conditions that allow healthy habits to stick. Her approach helps women stop relying on motivation and instead develop behaviours that become natural and sustainable over time.

Through one-to-one coaching and online resources, Lucia is committed to helping women regain confidence, improve their health and create lasting change from the inside out. Her mission is to empower women to understand their minds, trust their bodies and build a way of living that supports lifelong wellbeing rather than another temporary result.