Dr. Leticia Lilleström

Executive Contributor

Strategic CFO & Executive Advisor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

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Dr. Leticia Lilleström

Strategic CFO & Executive Advisor

Dr. Leticia Lilleström is a Strategic CFO, executive advisor, and author focused on financial leadership, institutional design, and executive decision-making. With a PhD in Executive Leadership and a Master’s in Finance, she has spent more than a decade advising CEOs and boards on capital clarity, organisational velocity, and leadership architecture.

Through Phoenix Lillestroms Limited, Leticia partners with leaders to build systems that endure—aligning liquidity, accountability, and culture to compound performance. Her published works include The Strategic CFO series, The Infinite CEO series, Unbreakable: How to Lead with Purpose and Outlast Every Game, and Sovereign Architecture, codifying board-level strategy for modern organisations.

Her work blends rigorous financial acumen with emotional intelligence and institutional discipline. As a Brainz Executive Contributor, Leticia writes on the craft of executive judgement and the design of organisations that perform in the leader’s absence.

All articles

Leadership

From Leadership to Architecture – Building Institutions That Outlast You

Most leaders deliver initiatives. Enduring leaders design institutions. In a world addicted to launch cycles and personality-led leadership, the real competitive advantage is architectural...

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Leadership

The Adaptive Finance Leader – Where the Strategic CFO Meets the Adaptive CEO

Leadership today is defined not by certainty, but by clarity under change. The business landscape no longer moves in steady increments. It accelerates, liquefies, and rewrites itself without notice...

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Leadership

Why Decision Latency Is the Hidden Cost on Your P&L

Most companies measure everything except the thing quietly killing value time between “we’re ready to decide” and “the decision is made.” That gap is decision latency.

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Leadership

The Leader Who Outlasts the Algorithm – How to Build Authority in a World That Forgets Fast

In today’s fast-paced world, speed is often idolized as the key to success. Yet, true leadership isn't about how fast you move; it's about clarity, authority, and the ability to steady the course.

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Leadership

When Culture Guides Data – Why Shared Values Unlock AI’s Purpose

You can install the smartest AI on earth, but it will still obey the culture you already have. Values drive outcomes, not algorithms.

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Business

Leading with Insight in the Age of Artificial Intelligence as The Strategic CFO

In today’s fast-paced, AI-driven world, the role of the CFO is evolving. Once defined by control and compliance, today’s Strategic CFO is a visionary leader, blending data with emotional...

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CREA Global Awards presented to

Dr. Leticia Lilleström

Strategic CFO & Executive Advisor

The CREA Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects.

Caroline Winkvist

Editor-In-Chief

Daniel Ålund

Selection Committee

Brainz 500 Global Awards presented to

Dr. Leticia Lilleström

Strategic CFO & Executive Advisor

Brainz 500 Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition of their entrepreneurial success, achievements, and dedication to helping others.

Caroline Winkvist

Editor-In-Chief

Fredrik Elfqvist

Selection Committee

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

DO I QUALIFY?