Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Lee Selsick
Executive Contributor
Director of Strategy & Design
Lee Selsick
Director of Strategy & Design
Lee Selsick is a leader in brand strategy and design-driven business growth. With a career spanning over two decades, Lee has helped ambitious businesses transform through the strategic power of design. Recognising early on that design’s value extends far beyond aesthetics, he developed approaches to embed design as a critical business process—optimising efficiencies, unlocking revenue, and fostering meaningful stakeholder relationships.
As the founder of Next Brand, a Melbourne-based design consultancy, Lee has partnered with clients across industries to create strategies that deliver measurable results. His work reflects a 360º understanding of design, ensuring every aspect of a business—operations, customer experience, and internal culture—is aligned for sustainable success.
Driven by a passion for innovation and impact, Lee’s mission is clear: to help brands reimagine their tomorrow and achieve enduring growth.
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CREA Global Awards presented to
Lee Selsick
Director of Strategy & Design
The CREA Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects.
Caroline Winkvist
Editor-In-Chief
Daniel Ålund
Selection Committee
Brainz 500 Global Awards presented to
Lee Selsick
Director of Strategy & Design
Brainz 500 Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition of their entrepreneurial success, achievements, and dedication to helping others.
Caroline Winkvist
Editor-In-Chief
Fredrik Elfqvist
Selection Committee
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