Lauren Jayne Ronan

Founder of SLOXI Studios | E-commerce Consultant

Lauren Ronan is the founder of SLOXI Studios, an e-commerce strategy consultancy supporting retail and fashion brands in optimising their online presence, improving customer experiences and driving sustainable commercial growth.
 
With a background in Fashion Business & Management and an early interest in textile design, Lauren began her career within the fashion industry before progressing into central business functions spanning social media, e-commerce, digital trading, and customer experience. As her career developed, she became increasingly drawn to the technology powering modern retail, eventually specialising in digital product management and the systems, platforms and customer journeys that shape online shopping experiences.
 
Her expertise spans e-commerce trading, website optimisation, analytics, customer journey mapping, SEO and digital product development. Throughout her career, Lauren has led and contributed to a range of large-scale digital initiatives, including website launches, platform migrations, CMS transformations, analytics implementations and optimisation programmes. Her work has focused on helping businesses better understand customer behaviour, identify barriers to conversion and build more effective online experiences.
 
Today, through SLOXI Studios, Lauren works with retail e-commerce businesses looking to improve online performance, increase conversion rates, and build stronger customer journeys. She combines analytical thinking with consumer insights, ensuring recommendations are grounded in commercial impact while remaining aligned with customer buying behaviours.
 
Lauren is particularly passionate about bridging the gap between product, marketing and technology. Through her consultancy and writing, she explores topics including e-commerce strategy, digital product management, SEO, analytics, customer insights, conversion optimisation and emerging technologies shaping the future of retail. She also regularly examines the opportunities and challenges presented by developments such as artificial intelligence, augmented reality, virtual try-on experiences and the evolving digital commerce landscape.
 
As a contributor to Brainz Magazine, Lauren shares insights designed to help business owners, marketers and digital leaders navigate the rapidly changing world of e-commerce and digital transformation.