Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
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Jo Anne Irwin
Transformational Coach
Jo Anne Irwin is a pioneering leader in Transformational Coaching, with four decades of dedicated experience in holistic health, healing, and personal, business, and spiritual development. Her passion for empowering others stems from her own life story of resilience. As a single mother of four young children, Jo faced immense challenges, including deep personal loss, trauma, and financial hardship. These experiences became the catalyst for her lifelong journey into self-discovery, continuous learning, health and healing.
Jo has immersed herself in diverse and profound healing modalities, becoming a certified Master NLP (Neuro-Linguistic Programming) & Hypnosis Practitioner, Regression Therapist, and expert in Results Coaching. Her extensive training equips her to help clients release unconscious patterns, heal from past trauma, and create meaningful, lasting change. Jo also holds a Permaculture Design Certificate and a Sustainable Aid Certification, reflecting her deep commitment to holistic well-being and environmental stewardship. Her passion for sustainability and conscious living is evident in her co-ownership of an organic farm, where she grows nutritional healing foods and fosters a deep connection to the earth.
As a sought-after speaker, co-author of A Journey of Riches – The Gift in Challenges, and creator of transformative programs like 'Empower You' and 'Finding You - Time,' Jo offers a unique blend of coaching that incorporates frequency resonance healing. Her work is rooted in the belief that true transformation begins from within, empowering clients to live lives filled with joy, purpose, and fulfillment.
Whether she’s working with clients, facilitating retreats, or nurturing her land, Jo provides a safe, supportive space for growth and transformation. Her mission is clear: Transform yourself to transform your life and contribute to a ripple effect of positive change in the world.
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CREA Global Awards presented to
Jo Anne Irwin
Transformational Coach
The CREA Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects.

Caroline Winkvist
Editor-In-Chief
Daniel Ålund
Selection Committee



Brainz 500 Global Awards presented to
Jo Anne Irwin
Transformational Coach
Brainz 500 Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition of their entrepreneurial success, achievements, and dedication to helping others.
Caroline Winkvist
Editor-In-Chief

Fredrik Elfqvist
Selection Committee

