Jesse Osei - Asibey

Artist

Jesse Osei is an artist/business founder from East London Newham with expertise in the field of music, lifestyle, media and fashion. From a young age he took a extreme liking to music & arts. He started DIY recording with his friends at the age of 12 making his first and honing his craft as an aspiring music artist.

At 16 years old he enrolled in a local college as a Media Student learning how to work behind the scenes on sets and how to use camera to get a point accross.
Whilst at Leyton College he honed his skills in acting, photography, editing and performance.

In 2010 at 17 he finished a year of media studies with a distinction grade but due to location changes had to leave the college and started studying business at Tower Hamlets College. At 18 years old whilst at Tower Hamlets College studying business he was scouted by a poet who had observed him rapping to his then girlfriend in a park and invited him to perform an original piece at the RichMix theatre.

At 18 Jesse performed at the prestigious RichMix venue in Shoreditch, East London with a self written Spoken word piece that captivated the audience at this point he knew he was meant to be on stage. Shortly after he became a regular at the Richmix doing open mic sets and regularly performing spoken word peices and garnering a reputatuin for introspection and wit at a rate beyond his years.

Fast forward to 2018 after years of honing his skills and improving upon his love for words and media he founded the media company Livin Outside and started professionally releasing musical content.'Buss me a Check' was his first video release and imediately garnered traction and got many review videos and praise on the underground. Leading up to the video Jesse had understood the power of marketing & branding, printing t shirts with the self created Livin Outside logo on it with the iconic red font which was worn by everybody who featured in the video instantly making it a staple. On facebook a page was created for the brand and models were drafted in to promote the staple t shirts making over 300 hand to hand sales in the first year.

Today Livin Outside is a brand synonymous with Jesse and everything attached to hime albeit music, fashion and philosophy. His most successful song to date released in 2024 Roscoe stands at 90,000 streams across spotify, apple music and youtube. This a large accomplishment from a business owner and artist with limited funds using his sense of DIY marketing and promotion to get his brand and message out there. With plans to mature with his brand Livin Outside Jesse Osei has no plans of slowing down staying consistent with musical released and constantly pushing the line of autheticity and tenacity.