Carla dos Santos

SEO Coach & Specialist

Carla dos Santos is a strategic SEO Coach and architect of digital equity with over two decades of experience navigating the complex evolution of the internet. With a career that spans from the inception of digital tourism in the late 1990s to leading global C-suite strategies and managing teams of over 125 specialists, Carla has witnessed firsthand the shift from mechanical search tactics to the era of authentic human authority.

Today, Carla has pivoted from the corporate boardroom to a more intimate and impactful mission: empowering mission-led entrepreneurs, solopreneurs, and established professionals to reclaim their organic visibility. She is the founder of The SEO Coach and the creator of the C-I-D-D Framework, a proprietary methodology that prioritises User Intent and Psychological Trust over fleeting algorithm "hacks."

Carla’s approach to digital strategy is uniquely informed by her passions for cosmology and woodwork. She draws a direct line between the governed systems of the universe, the precision required in fine cabinetry, and the intricate architecture of search engine algorithms. This "systems-thinking" allows her to see the "gold" within her clients' professional histories, extracting their raw expertise and refining it into a digital legacy that outlives any single algorithm update.

A Google Analytics certified practitioner and a champion of transparency, Carla rejects the "black box" mentality of traditional agencies. Her work is rooted in the Alchemy of Partnership–a collaborative journey where she provides the technical roadmap and the strategic oversight, but the success is built on the client's own authentic experience. Carla is a calm guide in a loud industry, dedicated to ensuring that no expert is left invisible in the digital age.