Branding, Marketing & Sales
Master the art of branding, marketing, and sales with our hands-on tips and expert advice. Our contributors are experts in their fields and their articles cover everything from creating a compelling brand identity to developing effective marketing strategies and handling public relations. Learn how to engage your target audience, build brand loyalty, and improve your customer experience. Whether you're a seasoned marketer or just starting out, these resources provide valuable insights to help you achieve your business goals.
Your Quietest Followers are Your Most Powerful
More times than I can count, I’ll be at an event, usually balancing a cup of terrible coffee, when someone I’ve never seen before comes up to me and says, “Annette! I love your posts. That one you wrote...
How to Get Published in the Media as a Small Business
As a marketing strategist working closely with small business owners, service providers, and founders who want to stand out, I know exactly how challenging it feels to break into the media world, especially...
Cutting Through the Advertising Noise Where We Shop and Move
For years, we measured advertising by how loud it could shout. Bigger billboards, flashier pre-rolls, more interruptions before we get to the thing we actually want. Audiences learned to scroll, skip, and tune out.
The Hidden Cost of DIY Marketing and What to Do Instead
DIY marketing may look like a savvy way to save money, but for many founders it quietly drains time, energy, and momentum. When you’re juggling websites, content, funnels, and strategy on your own...
The Death of Emotional Manipulation – Why Trust Is the Only Currency That Converts in 2025
The old copywriting playbook is dead. You know the one, hit the pain points, amplify fears, stack benefits until they can't say no. That doesn't work anymore. And if you're still using it, you're...
The Importance of Being Bold, Authentic & Credible in Your Online Branding
It’s taken me years to feel comfortable and confident about putting myself out there as an own career brand advocate. And there have been numerous personal and professional development...
How To Use Storytelling in the Boardroom – Why Business Needs a Good Tale
Once upon a time. Everyone loves a story. I would say that is a universal truth. Even the most stoic and crusty CFO has a soft spot for a gripping narrative, especially if it involves a bit of drama, a dash...
Build a Brand That Lasts – What Justin Serra and Shaun Tomson Can Teach Founders
Brands grow when vision meets repeatable practice. Two leaders illustrate that balance in real time, Justin Serra at MAKE Wellness and world champion surfer Shaun Tomson with the relaunch of his heritage...
Put The Phone Down and Why Focused Founders Win
In a world of endless notifications, founders are losing focus and their competitive edge. New research shows that even short breaks from our devices can sharpen creativity, improve emotional...
Cash Flow – The Lifeblood of Every Business
When business owners think about financial success, they often focus on profits. Yet, many profitable companies collapse because of one crucial factor: lack of cash flow. According to data from the U.S...
How Canva Just Pulled Off the Marketing Move of the Decade
A design software underdog just rewrote the rules of competition, and every brand needs to take notes. Picture this: It's October 28, 2025. Adobe Max, the creative industry's Super Bowl, is in full swing.
What Should Businesses Look for in Commercial Electrical Services
The electrical system is the silent, beating heart of business operations. When it fails, productivity, revenue, and safety are on the line. Choosing the right commercial electrical service provider...
A Tale of Two Brands & How to Rebrand Without Losing Your Soul
The most powerful rebrands aren’t about becoming someone new. They’re about revealing the best version of you and your company with crystal clarity.
When Discounts Deceive – The Lurking of Dark Patterns
Discounts can be enticing, but not all of them are what they seem. In the world of consumer behavior, dark patterns, psychological tricks designed to influence our decisions—are often at play.
Building a Brand That Stands Out in a Crowded Market Like a Boss
You know that feeling when you see a logo or hear a tagline and BOOM, you immediately know what they’re about, what they stand for, maybe even who they are as people? That’s the magnetic pull of...
