top of page

Where Have All The Good Men Gone?

  • Mar 7, 2023
  • 4 min read

Updated: May 16, 2024

Written by: Natalie Ford, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

"I can't keep getting my heart broken!" I exclaimed to a friend after another man I really liked dumped me. My frustration grew as I thought about how difficult it felt to find a good man these days. "Surely it shouldn't be this hard?!" I cried. My heart heavy with resignation, I asked, "Where ARE all the good men? ‒ And how do I find one?" If you're asking similar questions, this is for you; Read on.

lovely couple outside on a cold weather

The Elusive Good Man


You've likely tried meeting guys through dating apps, clubs and pubs, and friends' parties. Yet they weren't the kind of guy you were looking for, or they probably didn't want a serious relationship. I get it ‒ I've been there ‒ and it can feel really disheartening. You might even start to wonder, "Why is love so hard to find?" or "Why can't men see how amazing I am?" ‒ I know these were thought I had before I finally found my dream man.


Perhaps you see friends in happy relationships or couples on the street and wish you could have what they have? You may question if you're doing something wrong or if all the good men are already taken.


Thankfully, I'm here to tell you that none of that is true. (Phew!)


Once I discovered why good men seemed so elusive ‒ and put what I learned into practice ‒ I attracted the most incredible man I could ever wish for! (And in record time, too ‒ but that's another story). Now I have the dream relationship I'd always hoped for ‒ and you could have this, too.


I developed the signature methodology I now teach my 1:1 clients, supporting powerful women like you to find a high-quality man and create love that lasts.


Today I'm sharing the behind-the-scenes secret I teach my incredible female clients about how to find great men. And if you put this into practice, you can find your ideal man too.


Looking In The Wrong Place


So, when I realised this secret 10+ years ago, the difficult truth I had to face was that I'd actually been surrounded by incredible men the whole time ‒ I just couldn't see them. They were plentiful, abundant ‒ and definitely not in hiding!


"So, where are they, Natalie?!" I hear you cry.


The reason I couldn't see them was that my definition of "good" was wonky.


You see, I thought "a good man" needed to be:

  • Honest

  • Communicated well

  • Kind

  • Made me laugh

  • Financially secure

  • Had a "good" job

  • Attractive

  • Dressed nicely

  • Taller than me

  • Emotionally intelligent

Perhaps, you have a similar definition?


The trouble is… out of these 10 qualities, only honesty, communication, kindness and emotional intelligence are ingredients for a happy, healthy, lasting relationship. This means the other 6 are actually obstacles to real love.


Fixating on finding a man with all 10 qualities is why you can't find men who are genuinely right for you. It's also why the guys you do attract never turn out to be what you're truly looking for.


Knowing What Makes Love Last


When I woke up to this fact, my whole perspective changed ‒ and the guys I started attracting changed too.


After years and years of failed relationships and dating men who never made enough time for me or weren't looking for a long-term commitment, I began attracting men who:

  • Messaged and called me regularly and consistently;

  • Made time to see me;

  • Took me out for dinner;

  • Held my hand in public;

  • Complimented me and told me how much they liked me;

  • Did things for me that made me feel special;

  • Introduced me to their friends and family;

  • Genuinely wanted a future with me.

So, what did I do differently that allowed me to attract a genuinely "good" man?


I started looking at guys differently.


Rather than focusing on "What does he bring to the table?" I started exploring, "Who is he as an individual?"


I let go of superficial requirements, and I began asking myself:

  • How does he show up in the world?

  • What are his main qualities?

  • How does he treat people?

  • What does he prioritise?

  • Do I like him as a person?

Because these are the types of qualities that genuinely matter in a relationship.


As I began focusing on these questions, I started seeing more and more "good" men everywhere I went.


Truthfully, they'd always been there ‒ I'd just been looking for the wrong things, so I couldn't see them.


When I made this one simple change, I opened my heart and mind to what made true love work. And that's when I finally found my forever man. Now, I support incredible women like you every day to find their dream man and call in lasting love too.


If you're ready to find your "good" man and cultivate forever love, sign up for my free masterclass: Dating For Long-Term Love.


Follow me on Facebook, Instagram, LinkedIn, YouTube and visit my website for more info!

Natalie Ford, Executive Contributor Brainz Magazine

Natalie Ford is an online dating expert who works with strong, driven, successful women ready to get off the hamster wheel of dating and find lasting love with their forever man. She supports clients in gaining clarity on the man they seek, creating a magnetic dating profile that attracts high-quality men, knowing how to decipher precisely which men are worth your time on the apps, and seamlessly transitioning to an in-person, successful relationship. With 15+ years of personal development expertise, over 200 clients served, and features in publications such as TimeOut, Thrive and Brainz, Natalie now works 1:1 with women in their 30s and 40s to find forever love and is the host of The Enchanted Love Podcast.

 
 

This article is published in collaboration with Brainz Magazine’s network of global experts, carefully selected to share real, valuable insights.

Article Image

How to Stop Seeking Happiness Outside of Yourself, and Become Self-Sourced

As a sensitive child growing up in an unstable household, I would constantly scan the room before I knew who to be. I would attune to those around me, my mother and my father, so I would know what I needed...

Article Image

You're Not AI and Stop Communicating Like One

There's a version of "professional communication" spreading through organizations right now that is clean, clear, well-structured and completely devoid of humanity. It arrives in your inbox on time. It has no typos.

Article Image

7 Non-Negotiable Shifts You Must Make in 2026 to Claim Aligned Abundance

You didn’t choose this way of living. You were conditioned into it, conditioned to believe your worth was something to be earned. The pedestal of performance, marked by gold stars, approval, and...

Article Image

The War Economy and How Conflict Became Big Business and Who Really Foots the Bill

We are accustomed to viewing global conflicts strictly through a moral or geopolitical lens as tragedies of diplomacy or clashes of ideology. Yet, behind the devastating images of shattered cities lies...

Article Image

Why Do Women Leaders Burn Out? And How to Lead Without Losing Yourself

Burnout isn’t just about working too hard. It’s about working in a way that goes against who you are. For high-achieving women, leadership often comes with a hidden tax: the emotional, physical, and energetic...

Article Image

The Number 1 Flirting Mistake Smart Women Make Without Realizing It

Have you ever walked away from a conversation and immediately started replaying it in your head? Wondering if you said the right thing, if you paused too long, or if you could have been more interesting?...

Your Relationship with Yourself Is the Key to Healthy Relationships

3 Ways That Leaders Can Nurture Conflict Resilience in Their Organization

Why Some People Don’t Answer Your Questions and Why That’s Not Resistance

Rethinking Generational Differences at Work and Why Individual Variation Matters More Than Labels

Discover How You Can Be Happier

How Media Affects the Nervous System and Why Regulation Matters More Than Willpower

The Illusion of Certainty and Why Midlife Clarity Often Hides Your Biggest Blind Spot

The Identity Shift and Why Becoming is the Real Key to Personal Growth

Listening to the Quiet Whispers Within

bottom of page