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Empowering Her Rise – Overcoming Mindset Barriers For Women Entrepreneurs

Valerie Priester is an influential coach committed to supporting women entrepreneurs, with a focus on facilitating breakthroughs in both mindset and money. Having triumphed over some of life's most formidable challenges.

Executive Contributor Valerie Priester

The world of women entrepreneurs is a journey that is both exhilarating and daunting. There are unique mindset challenges that women in business face that are distinct from our male counterparts. It’s a realm where passion meets purpose, yet where obstacles lurk, often rooted in societal norms and internal battles.

Group of business women

Together, let’s explore these challenges and, more importantly, discover empowering strategies to overcome them. It’s time to transform our mindset, embrace our strengths, and lead with conviction in the business world.

The importance of empowering women entrepreneurs

It is my belief that women business owners create ripple effects, change mindsets, and empower the next generation to dream big and think differently. We are indeed the creators of our future! That’s my girl-power statement but I know I’m not alone in that sentiment.

According to Business Wire, women-owned businesses fuel the economy, representing 39.1% of all businesses – over 1.4 million – employing 12.2 million workers and generating $2.7 trillion in revenue. Last year the percentage of women who started a business was 47%, compared to 44% for men.

If that’s not creative power, I don’t know what is. Given these statistics, it’s evident that women impact every aspect of our world. We are contributing to the growth of our communities, states, and countries while modeling how to be savvy businesswomen.

Understanding the unique challenges 

Women entrepreneurs navigate a landscape filled with stereotypes and unequal expectations. Often, we encounter the “double mind” – the pressure to be assertive yet likable, strong but not intimidating. This tightrope walk affects decision-making and self-perception, leading to the “impostor syndrome,” where despite achievements, many feel undeserving of success. Additionally, the struggle for work-life balance is more pronounced, with societal norms expecting women to juggle business and domestic roles seamlessly.

Cultivating a resilient mindset


The journey starts within. Building resilience involves acknowledging our fears and confronting them head-on. It’s about shifting from a fixed mindset, where challenges seem insurmountable, to a growth mindset that sees obstacles as opportunities to learn and evolve. Self-compassion is crucial; it’s okay to be imperfect and still be a phenomenal entrepreneur. Networking with other women leaders can inspire and provide practical support, creating a community that uplifts and empowers.

Strategies for overcoming challenges

  1. Embrace authentic leadership: Stay true to your values and lead with authenticity. Your unique perspective is your strength, not a weakness.

  2. Seek mentorship and support: Connect with mentors who have navigated similar paths. Their insights and encouragement can be invaluable in your journey.

  3. Prioritize self-care and mindfulness: Regular self-care and mindfulness practices can enhance mental clarity and decision-making, fostering a balanced approach to personal and professional life.

  4. Educate and advocate: Knowledge is power. Educate yourself on the business landscape and advocate for change in policies and practices that hinder women’s entrepreneurial growth.

"A woman is the full circle. Within her is the power to create, nurture and transform." Diane Mariechild


Ladies, the journey of an entrepreneur is a tapestry woven with challenges and triumphs. The mindset hurdles we face, while unique, are not insurmountable. They call for us to be resilient, authentic, and proactive in seeking growth and support.

Remember, every challenge is a stepping stone towards greater strength and wisdom. Let’s embrace our journey with courage, nurture our entrepreneurial spirit, and pave the way for a future where women in business are not just surviving but thriving. Together, we can turn these challenges into catalysts for profound transformation and success. Let’s rise, let’s shine, and let’s conquer the business world with grace and power!


Valerie Priester, Master Business Mindset Coach

Valerie Priester is an influential coach committed to supporting women entrepreneurs, with a focus on facilitating breakthroughs in both mindset and money. Having triumphed over some of life's most formidable challenges, Valerie is driven by a deep passion to guide women in confidently establishing sustainable and profitable businesses while helping them achieve their greatest aspirations. As the visionary founder of Victorious Life Coaching LLC, Valerie has created a platform that provides comprehensive coaching services covering business, mindset, money mastery, and personal development. Her overarching goal is clear: to empower women to lead victorious lives filled with success and fulfillment.



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