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Are You Paying Attention To Your Personal Brand?

Written by: Andrew David McDowell, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.


Whether you know it or not... you are constantly marketing yourself. By the way you dress... the way you behave… by your words and actions... by the energy you put out to the world. You are building a personal brand whether you realize it or not.

Your Brand Is Your Attraction Magnet

All of this leads to what it is that you attract into your life. You don’t attract what you physically market for by putting out a conventional advertisement in the newspaper or website. Your dating site profile is just words. You might spark an initial interest from a prospective partner with your profile but the real marketing begins by how your present your marketing package. Your marketing package is your mind, body, and spirit. Because you see, a person falls in love with your entire self not just one piece.

It's About All The Pieces

Your body or sense of humor or intellect might be the initial attraction for another but ultimately their desire to be your partner will rest on all pieces of you. The attraction for an employer will be on the entire package you present to them. Mind, spirit, experiences, skills, talents, and how you behave/present yourself to the world will be what you are judged on by an employer. You might be very intelligent with facts and figures but if you don’t showcase emotional intelligence skills, your attraction to an employer will start going south…

Be Inspirational

To be your best self in all aspects of your life is inspirational to others… to be their best self. To be inspirational is to be attractive because the energy you put into the world is desired and valued. It is an innate desire for all humans. Attraction doesn’t end after dating and getting married. It doesn’t end after getting hired and settling into your job. It is a constant and what keeps the fires burning in all of our relationships. Being our best selves is a lifelong journey…day after day… minute by minute. It all starts with an understanding that we are multi-dimensional… mind, body, and spirit… we must take care of all of these to attract what we want in our lives. Because in the end it creates the strong relationships we desire and attracts what we want in our lives to live a purposeful, joyous, and happy life.

Build Your Personal Brand By Paying Attention To All Aspects Of Your Life

Evaluate where you are in these areas and build your program to become your best self. Lead your life. You are in charge of it and nobody else. You will have supporters and helpers but you must do the work. Build your marketing package and attract what you want in your life. It all starts with you and the desire to do so.

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Andrew David McDowell, Executive Contributor Brainz Magazine

Andy is an engineer by trade and a creative by nature. He spent 22 years with the Boeing Company, where he always felt more like a life coach than a boss. In 2002, he began his journey into entrepreneurship within a Corporation when he was asked to develop an Airspace Design Consulting business from scratch that would serve the global government market. Andy has a Bachelor’s Degree from Georgia Tech in Electrical Engineering and a Master’s Degree in Computer Information Systems from Georgia State. Naturally, his aviation work took him around the world and enabled him to work on high-profile projects ‒ such as preparing the Beijing and Sochi Airports for their respective Olympic Games.



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