Written by: Martin J. Fisher, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Your brand is your audience's first impression of you. And just like any first impression, you want it to be a good one. It's not about colors, fonts or logos (although those things are important, too). Your brand is about what you stand for and the values you represent.
Creating a strong personal brand will help you attract your ideal clients and customers. It will also make it easier for people to remember you and recommend you to others.
So how do you create a strong personal brand? Here are four key tips:
1. Get clear on your values.
Your values should dictate everything you do, from the way you interact with clients to the way you market your business. So it's important that you spend some time thinking about them.
Determining your values takes a lot of self-reflection, but here are a few questions that can help you get started:
How do you want people to feel when they work with you?
What do you want to be known for?
What are your non-negotiables?
What do you believe in, even if it's not popular?
Answering these questions will help you get clear on what you stand for. And once you know that, everything else will fall into place.
2. Find your niche.
Trying to appeal to everyone is a surefire way to fail. You're not going to be able to please everyone, so you might as well focus on the people who will appreciate what you do.
Finding your niche will help you attract your ideal clients and customers. It will also make it easier for you to stand out from the crowd.
There are a few different ways to find your niche. One is to look at your values and see which groups of people would be most drawn to them. Another is to look at your skills and experiences and see which groups of people would benefit from them the most.
Once you've found your niche, focus on serving them to the best of your ability.
3. Be authentic.
People can spot inauthenticity from a mile away. So if you're not being genuine, they're going to be able to tell.
The key here is to be yourself. Don't try to be someone you're not. And don't try to copy someone else's style. Just be YOU.
The more authentic you are, the more people will be drawn to you. They'll trust you, and they'll feel like they can relate to you. And that will make them much more likely to do business with you.
4. Hone in on your message.
You want people to be able to understand what you do and what you stand for right away. So make sure your message is clear and concise.
Your message is simple: what you do and who you serve. It's the elevator pitch for your personal brand.
Think about what you want people to know about you. And then find a way to communicate that in a clear and concise way.
Keep these four tips in mind as you work on building your personal brand. They'll help you attract your ideal clients and customers, and they'll make it easier for you to stand out from the crowd.
If you need help getting started, or if you're not sure how to take your brand to the next level, I can help. Send me an email and let's chat about how I can help you build a strong personal brand.
Martin J. Fisher, Executive Contributor Brainz Magazine
Martin is a Life Results Coach with a proven track record as a healthcare professional and corporate executive. He left that all behind to follow his calling to serve clients to create fulfilling lives they love. His expertise in health & wellness, pivoting & developing careers, and life patterns unite into the perfect holistic approach when creating your new life.
