Written by: Olivia Radcliffe, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
In the ever-evolving landscape of entrepreneurship, a new breed of visionaries is emerging — the multi-passionate entrepreneur.
“The secret to finding our passion is to bring passion to everything we do.” – Marie Forleo
These remarkable individuals defy the conventional notion that success requires a singular focus on a single pursuit—or even a single business. Instead, multi-passionate entrepreneurs embrace their diverse interests, skills, and passions and thrive on exploring the myriad of shiny new ideas that flow on a continual loop through their minds. But along with the excitement and fulfillment that many multi-passionate entrepreneurs feel from pursuing all of these different endeavors, also comes confusion. Stress. Overwhelm.
Managing one business is challenging enough, but managing multiple different revenue streams across multiple businesses can be complicated, to say the least. Here are five strategies to help you cut through the chaos and effectively manage multiple businesses.
Set Clear Goals And Priorities
While your passions may be many, you are only one person, with limited time to boot. In order to be able to determine where to focus your immediate attention, it’s important to have a clear understanding of what your goals are for each business, as well as your priorities.
This could involve identifying the most important revenue streams, where the biggest opportunities for growth are, and what fits in best with your overall picture of success. By having a clear vision of your goals and priorities, you can make more strategic decisions about how to best allocate your precious time and resources.
Establish Systems And Processes
Whether you’re a “process person” or not, having set systems and processes that help you stay on top of everything can be a lifesaver as a multi-passionate entrepreneur.
This could involve using project management platforms to keep track of your different tasks, deadlines, and how much time you are spending on each business, or even creating standard operating procedures for your most common tasks. By having SOPs in place, you minimize the risk of mistakes or oversights and can make sure that if you have a team, everyone is on the same page.
Delegate, Automate, Eliminate
Let’s face it, as a multi-passionate entrepreneur, you’re juggling a lot. With everything on your plate, you could easily find yourself feeling overwhelmed, burned out, and frustrated at the lack of time and/or mental bandwidth you have to handle every single task. Take some time to look through your task list and decide which you can delegate to a VA, team member, contractor, etc., which you can automate with the right software, and which you can eliminate altogether.
One example could be hiring someone to handle your bookkeeping, automating your lead generation funnels and email nurture sequences, and cutting down to only two social media platforms.
Embrace Asynchronicity
With asynchronous work strategies, communication and task completion are not bound by specific time constraints. Instead, they are facilitated through various tools and platforms, such as email, project management software, messaging apps, video feedback, and shared documents.
With asynchronous work, team members can collaborate and contribute to projects without needing to coordinate their schedules in real time. It is also possible to implement asynchronous strategies with your clients, such as using asynchronous sales strategies.
This work style is particularly helpful when you are working with someone across multiple time zones or have conflicting schedules. Overall, it promotes flexibility, productivity, and work-life balance, and allows individuals to optimize their time and contribute effectively to projects without being tied to traditional office hours.
Cross-Pollinate Between Businesses
One advantage of being a multi-passionate entrepreneur is the potential for cross-pollination, so to speak, between your businesses. By finding the golden thread—identifying common themes or skills across your businesses—you can find ways to leverage your unique expertise and intellectual property to create magical synergies between your ventures.
For example, an event planner who also owns a bakery could create a unique catering package for people who plan an event with them.
In a world that often emphasizes specialization and singular focus, multi-passionate entrepreneurs prove that it is not only feasible but it can also be advantageous to pursue multiple businesses simultaneously. The key to multi-passionate success lies in finding harmony among the various ventures, leveraging delegation and automation, prioritization and time management, and creating efficient systems.
For more tips about working as a multi-passionate entrepreneur or guidance for your specific business, reach out to me directly on my website or LinkedIn, Facebook, Instagram, and Pinterest.
Olivia Radcliffe, Executive Contributor Brainz Magazine
Olivia Radcliffe is a much sought-after expert in authentic marketing and business strategy. She works with moms with businesses, meeting them at the intersection of life and business, healing what is holding them back and then helping them use their unique strengths and schedule needs to create a business that stands out and enhances their personal lifestyle goals. Olivia is also a 5-time international bestselling author, women's empowerment speaker, certified Life Coach, co-creator of the Like a Mother Movement, and co-host of the Marketing Like a Mother podcast. Her favorite title, though, is mom to her toddler son and German Shepherd.
