Written by: Terry Tateossian, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Are you a digital marketer in need of more quality leads? Maybe you find it difficult to generate new leads for your business? Don’t worry. You’re not the only one. According to a Hubspot report, 61% of marketers say generating leads is the biggest challenge for them and their business. However, there is no need to be concerned because, in this article, we will spill out the secret to generating business leads in 2022! So stick with us!
What Is a Lead and Lead Generation?
Lead generation is known as the process of attracting potential clients to your company's website and nurturing them until they become loyal customers.
In digital marketing, websites usually use different forms to collect visitors' contact information (referred to as "leads").
What is a lead?
A lead is a potential customer or another business who has shown an interest in the goods or services offered by your company.
How to Generate Business Leads in 2022
So now that you've learned what lead generation is, let's take a deeper look at a few reliable and all-time effective lead generation strategies:
Start a Podcast
Podcasting is growing at a breakneck pace. Even as the quantity of podcasts available to listen to increases, so does listeners' desire to discover new content.
As a matter of fact, according to research, in 2020, 104 million Americans ages 12 and up were listening to podcasts daily (that is more than one-third of the population!).
To generate leads effectively with a podcasting marketing strategy, follow the same technique as you would with blogging: answer the questions your prospective listeners have.
You may even request that they email you their questions to engage better with your listeners and attract new ones.
Make Use of Video Marketing
Even though it may seem that making videos is hard or time-consuming, using the appropriate software and tactics may streamline the process considerably.
And video marketing is a great technique for advertising and informing people about your product or service via videos.
It aids in increasing interaction across your digital and social platforms, helps educate your audience, enables you to approach and engage with them, but most importantly – video marketing tactics successfully generate leads!
Video is essential as it is capable of effectively articulating a message. This promotional strategy enables businesses to communicate emotions and address the actual product and service marketing. Stories foster empathy and may help turn regular users into future leads.
Add a Personal Touch in Direct Messages
With the proper strategy and a little personalization, you'll be amazed at what you can achieve. People love feeling special, cared about and unique.
This may turn out to be one of your greatest successes. It's a fast and straightforward approach to getting in touch with potential consumers. In addition, it's more casual than a phone conversation or email.
For example, using LinkedIn messages, you may share useful information with your network. Introduce yourself and inquire about their current requirements in order to cultivate leads.
It's possible to remain in contact with potential customers for months even if it's not the perfect moment for them to make a purchase. You may then follow up with them to see if you can seal the deal.
Take Advantage of Digital Marketing Trends and Social Media
So, how can you use digital marketing trends and social media to start generating leads?
The first step is to determine which channels your target audience favors. LinkedIn, for example, is an excellent source of new prospects for B2B marketers targeting business professionals.
TikTok is a superior choice for brands looking to reach millennials. Meanwhile, businesses hoping to connect with seniors should focus on Facebook.
Once you've decided on the networks you'll utilize to attract leads, you'll need to have an active presence there.
It's critical that your contributions provide value and that you place emphasis on developing personal connections. Meanwhile, you may promote your expertise in your industry by posting relevant and valuable articles and videos.
Use Ads to Retarget and Reconnect People
Visitors who have previously visited your website will be reminded of your brand and items with retargeting advertising. Google Ads, Facebook Ads, Instagram, and other social media networks are all options for running these kinds of ads.
After someone visits your website, their cookies are being kept, and they see your brand's adverts while browsing other websites. You can customize these advertisements to present an offer to the reader and request their contact information in exchange.
It's essential to keep in mind that retargeting is only an effective technique for businesses that already have a substantial number of visits to their website. Retargeting campaigns on Google Ads and other platforms is an option if your site has 100 or more monthly visitors.
Organize an Online Event
Any form of online event, such as a webinar or conference, is a terrific way to generate high-quality leads. It's the perfect opportunity to show off your products or services and explain what makes them different from the competition.
Before the event, you typically capture a lead's contact information to subsequently give them a link to the online event through email. But if you believe you can utilize this occasion to speak exclusively about your product and nothing else, you'll miss the point.
Potential leads will be scared off, and no matter how carefully you nurture them, you won't be able to bring them back.
Utilize the Power of Email Marketing
Email marketing is probably one of the most powerful tools for generating new leads. When you send out an email, you have the opportunity to experiment with a new benefit or marketing strategy. As a matter of fact, four of five marketers say they would sooner give up social media than email marketing.
Moreover, according to a study, more than 48% of marketers say email marketing is the best way to generate leads online.
You can inform prospects about new goods, services, resources and corporate development via email marketing. You might even entice inactive leads by sending them informative emails about attractive products and services. Good education emails raise awareness by delivering knowledge that's both valuable and engaging to the recipient.
Additionally, those who develop connections with their leads have an edge in increasing sales. Once a sizable group of individuals has shown an interest in getting email updates, marketers may expect a strong reaction to an email promoting the most popular items, services, promotions, or specials.
The Take-Away
Lead generation may be as simple as using the strategies listed above. But it's essential to commit to a handful of these tactics for the long term. Instead of presuming that they aren't working, give them time to produce results.
Whatever strategy you choose, remember that there is a wide variety of lead and sales generation possibilities for every business, and each of them will work differently depending on your niche.
Terry Tateossian, Executive Contributor Brainz Magazine
Terry Tateossian, Founding Partner of Socialfix Media is a fourth-generation entrepreneur who is recognized as an Inc. 5000 America’s Fastest-Growing Private Companies, Forbes’ Top Women in Business, Fastest Growing Women Presidents by WPO, and 40 Under 40 Business Leaders by NJBIZ. Terry has been featured for outstanding leadership and career accomplishments in numerous industry publications as an engineer, a thought-leader in technology, and an innovator in the field of marketing. But her favorite and toughest earned title is being “Mom” to her 2 children.
