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Want To Be More Credible In Business? Here Is What You Should Do

Written by: Elena Paweta, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.


Do you want to establish your credibility in business? Let me share with you several things you can do in order to become trusted by your peers and your clients.

woman speaking in convention

1. Share your knowledge.

Share your expertise via different platforms – social media, blogging, podcasting, and writing articles and books. The more you are spreading your message and knowledge, the more you are perceived as an expert and thus your credibility is increasing.

2. Demonstrate your achievements.

Don’t be too modest about your achievements – make sure to share your previous wins in the industry. Do you have diplomas, certifications, contests won, participation in voluntary work, or non-profit organizations? Everything counts!

3. Be consistent.

Make sure to show up consistently for the audience you want to be credible for. For example, since I started my podcast IDEAS+LEADERS, I have been posting one episode weekly no matter how my business is going or how good I feel. Being there consistently for your audience – whether it is a podcast, a blog, or a social media post – is key to increasing your credibility.

4. Be natural.

As a communication coach, I always tell my clients “Don’t try to be someone else – be yourself instead”. It is great to have role models but you cannot become someone else as all the other roles are already taken. You can only work on your own unique style and become a better version of yourself.

5. Become a TEDx speaker.

I have been organizing TEDx conferences for 8 years. What I constantly see is that TEDx speakers can boost their credibility so much after their talk, if only they are leveraging the platform. Make sure to write “TEDx speaker” on all your social media platforms after you are done to promote your talk ;)

If you need support with finding ideas for your TEDx talk and getting booked for a TEDx event – reach out to me on LinkedIn and let’s discuss how I can support you with this.

Follow me on Facebook, Instagram, LinkedIn, and visit my website for more info!


Elena Paweta, Executive Contributor Brainz Magazine

Dr. Elena Paweta is an executive communication coach, speaker, TEDx organizer, and university professor. She conducts courses, trainings, and workshops on effective communication and business presentations internationally. As a TEDx organizer, she coached top speakers who achieved over 1 million views of their talks. Now she is lecturing at leading business schools and working with managers and CEOs on their business presentations. Elena is also a marathon runner and mother of 2 daughters.



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