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Unveiling The Amazon Incubator – Lesley Hensell's Blueprint For E-Commerce Triumph

Written by: Deanna Radulescu, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

Executive Contributor Deanna Radulescu

As the realm of e-commerce continues its meteoric rise, individuals worldwide are fervently seeking opportunities to venture into the digital marketplace. One avenue that has garnered considerable attention is the realm of Amazon selling. In an illuminating episode of the Label-Free Podcast, hosted by Deanna Radulescu, Lesley Hensell, co-founder of Riverbend Consulting, shares her transformative journey and invaluable insights into the dynamic world of Amazon entrepreneurship.

Image photo of Lesley Hensell

Lesley's story is a testament to resilience and determination. Juggling the role of a mother to a child with autism, she found herself in search of a flexible income source that would support her family's needs while allowing her to prioritize her son's specialized care. The universe led her to the expansive realm of selling on Amazon, offering a unique balance between work commitments and family responsibilities.


Embarking on her journey with retail arbitrage, Lesley's evolution into wholesale and the establishment of exclusive deals with local businesses sets her apart in the competitive e-commerce landscape. Her innovative approach to wholesaling for the local community adds a distinctive touch to her Amazon business strategy.


A pivotal takeaway from Lesley's journey is the emphasis on consistency and dedication in constructing a thriving Amazon enterprise. She stresses the necessity for sellers to treat their Amazon venture as a bona fide business, complete with proper licensing, invoicing, and dedicated business accounts.


Lesley also sheds light on the crucial art of optimizing product listings on Amazon.

From captivating visuals to keyword-rich descriptions, she shares invaluable tips on ensuring products stand out in the bustling online marketplace. Moreover, she issues a cautionary note against breaching Amazon's terms of service, particularly concerning incentivized reviews.


To guide and assist budding Amazon sellers, Lesley has authored the book titled "The Amazon Incubator." Serving as a comprehensive guide, the book provides step-by-step insights into setting up a business, defining goals, and selecting the optimal selling



For those eager to explore the world of Amazon selling, Lesley's book and expertise stand as invaluable resources. Following her blueprint for success, aspiring entrepreneurs can harness Amazon's potential as a small business incubator to realize their financial goals.


To connect with Lesley Hensell and delve deeper into her insights, visit here and follow her on prominent social media platforms including LinkedIn, Instagram, and Facebook.


In a landscape teeming with opportunities, Lesley Hensell's narrative stands as a beacon for those seeking to carve their path in the ever-evolving e-commerce domain. Embrace the possibilities, set your goals, and believe in the potential for success within the dynamic world of Amazon selling. To learn more, head to the site below:


To tune in to this episode, click below:

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Deanna Radulescu Brainz Magazine

Deanna Radulescu, Executive Contributor Brainz Magazine

Born and raised in Chicagoland, Deanna Radulescu is a seasoned entrepreneur with a background in Business and Accounting. As the former VP of Key Accounts & Business Operations for a $20 million transmission remanufacturing facility, Deanna navigated complex contracts, doubling business size and earning stellar recommendations from major clients. After a life-changing event, Deanna pursued her passion for fashion, founding Deanna Marie Label and successfully launching three collections, including a Kickstarter campaign raising over $5k. A skincare line and a charity event against Human Trafficking rounded out her fashion journey. In 2019, Deanna ventured into podcasting with Label Free.



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