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Transforming Spaces And Minds – Exclusive Interview With Claudia Padula

Claudia Padula is an interior designer born into an Italian family in Caracas, Venezuela. She is passionate about designing multifunctional spaces that are pleasant to live, study, and work in, improving our everyday life and enhancing our mental health and overall well-being. She settled in Aberdeen, Scotland, where she co-founded CP Concept Store and Design Studio. With 17 years of experience in the field, she leverages state-of-the-art gaming technology to offer her customers immersive digital interactions. She developed an innovative online platform that enables her customers to experience immersive 3D, AR & VR with fully embedded home products and virtual spaces without downloading any app.

Photo of Claudia Padula.

Claudia Padula, Founder & Creative Director

Tell us about yourself!

I was born in Caracas, Venezuela, and I am a loud mix between Latina and Italian, which brings a vibrant and passionate perspective to my work.

My deep passion for interior design led me to pursue it as a career. I studied Interior Design in Caracas, furniture design at MassArt in Boston, and a Master’s in Business Design at Domus Academy in Milan. Now I live in Scotland with my loving husband and two beautiful daughters, and I feel incredibly fortunate to wake up every day fired up by my passion for both my family and my business.

How did you get your idea or concept for the business?

The idea for our business, CP Concept Store & Design Studio, was born in 2020 when the world was dealing with the disruptive effects of the Covid pandemic. With people confined to their homes and forced to adapt to a new way of living and working, technology became an essential bridge to connect us all.

At CP, we harnessed the power of immersive 3D, Augmented Reality and Virtual Reality to revolutionize how people interact with home products and visualize home renovation projects. We realized that we could offer a unique experience to our clients. Imagine CP as a test drive, but instead of testing a car before you buy it, you are testing the design and functionality of home products and spaces.

By leveraging the capabilities of immersive technologies, we eliminate the traditional barriers of distance and physical limitations. Our clients can explore the products, different design options and visualize them hyper realistically in their own spaces. This ground-breaking approach saves time and resources and enhances the overall customer experience.

What is your mission / what CP aims to achieve in the world of interior design?

Our mission at CP is to empower individuals to transform their homes into spaces with carefully selected products that reflect their unique personalities and aspirations.

We believe everyone deserves to live in an environment that nurtures their well-being and inspires their creativity. By bridging the gap between imagination and reality exploiting cutting-edge technology, we make interior design engaging and fulfilling for our clients.

Why Scotland, what made you choose Aberdeen as your company's location?

Scotland, particularly Aberdeen, has a special place in my heart and story that began unexpectedly. When my husband and I first arrived in Aberdeen from Milan, it was meant to be a temporary stay while he studied. Little did we know that it would become our long-term home and that our two daughters would be born here.

It took us a while to realise that we fell in love with the city, Aberdeen became our home and the natural location for our company, CP Concept Store & Design Studio.

Aberdeen, the "silver city," truly lives up to its name. The granite buildings add a touch of magic, especially on sunny days when the city sparkles with an ethereal glow. The city is also experiencing an exciting transformation, positioning itself as an innovation hub within Scotland. The energy and enthusiasm surrounding the upcoming projects and developments are tangible. Being a part of this dynamic environment, with new ideas and initiatives is incredibly exciting.

Over the last 10 years, I have witnessed Aberdeen's evolution first-hand, and it's truly remarkable. The city is embracing innovation, fostering creativity, and attracting individuals and businesses eager to be a part of its growth. As a result, there are endless opportunities for collaboration in the field of interior design.

Besides inspiring me with its architectural beauty, the city also provides the perfect ground for innovation and creativity. I'm excited to contribute to the thriving design community in Aberdeen and play a part in shaping the future of this remarkable city.

In essence, Aberdeen chose me, and I am grateful for the unexpected journey that led me here. I am thrilled to be a part of Aberdeen's story and eager to see what the future holds for our business in this remarkable city.

When envisioning the future of interior design, how do you anticipate your firm making a significant impact in that area?

There is incredible potential for Augmented Reality (AR) and Virtual Reality (VR) to revolutionize how we experience spaces and home products. As an interior designer, I understand that textures and feelings play a vital role; however, the industry has been slightly behind in adopting AR and VR compared to other creative sectors, which presents an exciting opportunity for growth and innovation.

While beautiful, rendered images and photographs can showcase a design, they often fall short in conveying the true look and feel of a product or space. That's where AR and immersive environments come in. They provide a more accurate representation, allowing clients to experience the design at full scale and get a real sense of the space's impact. Instead of simply looking at a flat drawing or image, our clients can immerse themselves in the finished design and truly feel its essence.

At CP, we are embracing this opportunity by accelerating the transfer of skills from the digital media, entertainment, and gaming sectors. By doing so, we aim to create an even better and more immersive experience for our clients. Our goal is to make buying home products or renovating spaces not only easy but also enjoyable and fun.

We believe that by empowering individuals to take control of their environment and how they feel about it, we can have a positive impact on their physical health, emotional well-being, and overall productivity. AR and VR have the potential to transform the interior design process, enabling us to provide our clients with a deeper level of engagement and a more personalized experience.

I'm excited about the role we can play in pushing the boundaries of interior design, using AR and VR to create transformative and immersive spaces that truly resonate with our clients' needs and desires. The future holds endless possibilities, and we are eager to be at the forefront of this exciting evolution.

What is unique about your business?

At CP Concept Store & Design Studio we showcase a carefully curated catalogue from exclusive brands, leverage state-of-the-art technology to push the boundaries of interior design, and deliver immersive experiences that are valued by our clients.

Our commitment to providing our clients with a truly unique and exceptional experience go beyond simply offering a curated selection of home products; we strive to educate and inspire our clients to choose quality over quantity.

CP Concept Store currently showcases a carefully curated catalogue from 30 exclusive brands, each with its own rich history. We believe that every piece we offer is not just a product but an investment—a work of art cherished for generations. By encouraging our clients to appreciate the craftsmanship and artistry behind each item, we empower them to make choices that reflect their discerning taste and personal style.

Our uniqueness does not stop at our product selection. At CP Design Studio, we have embraced state-of-the-art technology to elevate the home renovation experience.

We use cutting-edge technology and techniques as Augmented Reality and Virtual Reality, to help our clients visualize their dream spaces in a hyper-realistic virtual environment. This innovative approach allows us to bridge the gap between imagination and reality, enabling our clients to make informed decisions with confidence and excitement.

Overall, what truly sets us apart is our personalized treatment of each client.

At CP Concept Store & Design Studio, we are more than just a mix of unique design, state-of-the-art technology, and passion. We place the highest importance on the customer experience, striving to exceed expectations and create lasting connections. Our approach revolves around a sense of belonging and trust, where our clients feel valued and understood.

Each client becomes an integral part of our family. We believe in building strong and lasting relationships and taking the time to understand their unique needs, preferences, and aspirations. We work closely with them, collaborating at every step to ensure their vision translates into a reality that surpasses their expectations. It is not just about what we do; it is about how we do it, with passion, dedication, and a genuine desire to create spaces that truly reflect the essence of our client's lifestyles.

In a world where mass production and impersonal experiences have become the norm, we are proud to stand out by offering a bespoke journey that celebrates individuality of our clients with the quality and timeless beauty of design. Our unique blend of curated products, innovative technology, and personalized service sets us apart and allows us to create spaces that our clients will cherish for a lifetime.

How sustainable is CP?

At CP we are committed to delivering Sustainable Interior Design to our clients. We design for energy efficiency, low environmental impact, waste reduction, we design for longevity and flexibility choosing quality over quantity, and we Design for healthy environments by carefully choosing each material on our projects.

We want to improve the quality of life, health and wellbeing of each and everyone of our clients by minimizing the use of non-renewable sources, creating environmental awareness and by making conscious choices to create sustainable interiors.

Our company makes sure to work with manufacturers and suppliers who share the same beliefs as us and can prove they are working with sustainably sourced materials.

CP is mindful of the immense environmental impact of interior architecture and design practice, and we want to contribute to greener built environments while reducing our overall carbon footprint.

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