Written by: Endora Mackrodt, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Are you a coach struggling to attract qualified leads and consistently book discovery calls? You're not alone. Many coaches face this challenge in the beginning stages of their business journey. One of the main hurdles is that classic outreach strategies simply don’t work for coaching. Coaching requires personalized outreach, and simple copy-and-paste won’t cut it.
But fear not! With the right strategies, you can overcome this hurdle and start filling your calendar with valuable discovery calls.
Step 1: Identify your ideal client's online hangouts
Before diving into the nitty-gritty of booking discovery calls, it's crucial to have a clear understanding of who your ideal client is. This involves delving deep into their demographics, pain points, and desired transformations. Once you have this clarity, the next step is to find out where they spend their time online.
(If you still haven’t had a chance to work on your ideal client profile, download here a complete workbook to help you with not only that but establishing your core business message and aligning everything with your offer)
Finding your ideal client online
Their pains & problems: Understand who your ideal client is, what problems they're facing, and the transformations they seek.
Identify online behaviors: Determine how your ideal client behaves online when seeking solutions to their problems. (Who do they follow? Make a list of competitors, writers, influencers, and others)
Locate hangout spots: Pinpoint the online platforms where your ideal client is most active.
For instance, imagine you're a Life Coach helping parents navigate the challenges of raising teenagers. Your ideal clients, in this case, might frequent platforms like Instagram and Facebook groups dedicated to parenting.
Step 2: Connect with your ideal client
Now that you know where your ideal client hangs out online, it's time to make connections and engage with them authentically.
Engagement strategies
Join relevant groups: Participate in discussions and offer valuable insights related to your niche.
Provide value: Share tips and resources that address your ideal client's pain points.
Initiate conversations: Reach out to individuals who engage with your content or show interest in your services.
For example, if you notice a parent expressing concerns about their teenager's behavior in a Facebook group, offer genuine support and guidance tailored to their needs. Provide a free resource that might help them. Don’t ask for anything in return…they will surely come to you if they find your help valuable.
Step 3: Secure the discovery call
After establishing a connection with your ideal client, the next step is transitioning the conversation towards booking a discovery call.
Effective communication tips
Initiate the Conversation: Introduce yourself and express genuine interest in helping them overcome their challenges.
Ask Qualifying Questions: Probe deeper to uncover specific pain points and assess their readiness for a discovery call.
Empathize and Offer Solutions: Demonstrate understanding and empathy towards their struggles, then propose the idea of a discovery call as the next step towards finding solutions.
For instance, after identifying a parent's concern about their teenager's confidence issues, acknowledge their struggle and suggest discussing potential solutions during a personalized call.
And there you have it! By following these three simple steps, you can streamline the process of booking discovery calls and attract high-quality leads to your coaching business.
Ready to take your coaching business to the next level?
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Remember, success in the online coaching world is within your reach. With the right strategies and support, you can turn your dreams into reality and build a thriving coaching business. Embrace the journey, stay focused on your goals, and watch your business soar to new heights.
Endora Mackrodt, Executive Contributor Brainz Magazine
Endora is a certified personal, CBT, and mindfulness coach and an online business growth strategy expert. After over a decade of experience in sales, business development, and operations, she decided to pivot her career toward coaching. But it wasn't long before she realized her passion was helping other coaches grow their businesses. As someone with a wealth of knowledge in lead generation and social media growth, she knew she couldn't keep this valuable information to herself, so she founded LGWE – The One-Stop Shop For Coaches. Her mission: Help coaches focus on what matters: Coaching!
