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Redefining Sales With Comfort and Connection – Exclusive Interview With Stacey Hall

Stacey Hall, Founder of 'Success with Stacey Hall', has taken 5 books to no. 1 best-seller status in multiple countries. She is known for her myth-busting social media marketing training program, “Go for YES,” which has helped thousands of people attract more sales, satisfaction, and success. She is an acclaimed speaker who gained recognition for her TEDx Talk. Her mission is to help salespeople attract and connect with their ideal audience, solve their audience’s problems, and leave a legacy that lives on long after they are gone.

Image photo of Stacey Hall.

Stacey Hall, Sales Success Strategist

Introduce yourself! Please tell us about you and your life, so we can get to know you better.

Growing up, I had the privilege of witnessing my father's lifelong journey in sales. However, what I saw wasn't just a career—it was a testament to resilience in the face of stress. My dad, a true “people person”, thrived on building genuine connections. Unlike the conventional sales tactics that treat individuals as mere 'targets,' my father valued the essence of understanding and helping people.

In the world of sales, he navigated through the teachings of old-school trainers, where aggressive strategies and a win-at-all-costs mentality were the norms. Yet, these approaches never resonated with him. I vividly recall my dad diligently trying to adopt these techniques.

They didn’t sit well with him…or me. I couldn't fathom adopting a sales style that contradicted my values, either. So, I embarked on a journey to redefine sales—a journey where both I and my prospects could genuinely feel good about the process from the outset.

  • "Why am I being prepared for constant objections instead of learning how to make my prospects excited to say yes?"

  • "Why must I stretch so far beyond my comfort zone to meet the expectations of trainers, coaches, and managers in growing my business?"

  • "Why does my sales team struggle to meet quotas despite relentless training efforts?"

Know that I've been there too!

My journey led me to craft what is now recognized as The Alignment Marketing Formula™, a transformative approach that I've shared in my 5th global best-seller, 'Selling From Your Comfort Zone.'

On a personal note, I am blessed with a wonderful marriage and the delightful company of two standard poodles in our home. Together, my husband and I embark on daily walks, and I'm currently on a mission to surpass my 2023 goal of walking 1000 miles—a testament to the harmony I strive for in every aspect of life.

What is the core mission or vision of ‘Success with Stacey Ann Hall’?

For those feeling the fatigue of constantly trying to break out of your comfort zone without seeing the sales you desire, I developed a fun 4-step formula that transforms them from being a searchlight into a brilliantly shining Lighthouse to effortlessly grow your business, enjoy more satisfaction, and achieve unparalleled success. 

Can you elaborate on the key services or products offered on the website, and how do they cater to the needs of your target audience?

I wrote my fifth book, 'Selling From Your Comfort Zone,' and crafted each of my courses because I've witnessed too many sales professionals feeling pressured to compromise their values to achieve their goals.

Here's the truth: Your comfort zone is not a limitation; it's your power zone! It's the place where you can infuse purpose into how you serve others through your business. My 'Alignment Marketing Formula™' isn't just a strategy—it's a personalized experience of connection-building, grounded in solving problems while staying true to your calling, authentic self, and the value of what you're offering.

By embracing this approach, you're not just gaining a roadmap to success; you're unlocking a wellspring of confidence, energy, and courage to reach your goals. You become a beacon of resilience, able to navigate challenges with flexibility and determination!

What are your future plans for the business, and do you have any upcoming projects, features, or expansions in the pipeline?

Beginning January 2024, my focus is on providing training and coaching to master the Alignment Marketing Formula™. I offer my ‘Ridiculously Simple Way to Create Sales, Satisfaction, and Success’ recorded webinar at no charge. What most people want are soul-satisfying authentically-aligned relationships.

And they will say yes to offers we make when they feel this alignment. Without this alignment, entrepreneurs will face these challenges:

  • Lack of clarity & direction

  • Lack of passion & purpose 

  • Lack of support & encouragement 

  • Lack of validation & acknowledgement 

  • Lack of certainty & confidence

  • Lack of consistency 

  • Lack of time management

  • Lack of valuable content 

  • Lack of engagement

  • Lack of audience 

  • Lack of sales

My webinar will guide you back to alignment; the place where you stop feeling like a searchlight and instead you are a powerfully brilliant lighthouse.

You know what you stand on.

You know what you stand for.

And you are proud to let your light shine so you can be found by your ideal audience who are ready to buy from you.

This webinar is tailored for business owners who have struggled to make sales. If that describes your experience, then you can probably relate to at least one of these common situations:

  • Desiring to align your passion with what you sell.

  • Wanting to do business in an authentic way.

  • Raising children while growing your business.

  • Operating with integrity while creating financial prosperity and stability. 

  • Working full-time while striving to build a side hustle. 

  • Managing your business full-time, yet feeling like the to-do list never shrinks

More details about the webinar are here.

If you could change one thing about your industry, what would it be and why?

In a world where so many salespeople are weary of compromising their core beliefs and reject the 'pushy' and 'spammy' sales approaches, a shift is happening. Some are leaving the industry for more purposeful and service-oriented jobs, missing out on the incredible potential they have to make a significant difference in the world.

Salespeople are meant to be problem solvers, offering solutions that contribute to the success of lives and businesses. It's disheartening to see the potential of these professionals stifled by outdated and ineffective sales tactics, which are often described as 'inauthentic,' 'pushy,' and 'spammy' by both salespeople and potential customers.

The fear of being perceived as 'pushy' creates vacancies in the sales industry, as many feel defeated and rejected by training that promotes these spammy tactics. The call for a shift away from these practices is growing louder, demanding a more satisfying approach to building relationships that lead to successful sales.

This is where my mission comes in—to teach a simple process for gently expanding your comfort zone, staying flexible and resilient throughout the selling process. It's about being in alignment with your 'calling' and, in turn, being in alignment with yourself, what you're selling, your prospects, and your communication.

"Selling from Your Comfort Zone" through the Alignment Marketing™ Formula is a paradigm shift away from 'pushy' and 'spammy' tactics. It's about bringing meaning to your role as a salesperson by prioritizing problem-solving as the first step in building relationships with prospects. This approach supports you in building confidence, positive energy, and motivation, enabling you to comfortably stretch and achieve larger goals without reaching your breaking point.

Working within and expanding your comfort zone, aligned with your core values and personality traits, results in increased confidence, energy, and courage.

This significantly enhances your chances of making sales, experiencing satisfaction, and achieving success. Through the Alignment Marketing Formula™, my clients report more sales from stronger, satisfying relationships with prospects, greater job satisfaction, increased self-directed motivation, and longer commitment to their company's mission.

Let's realign, refocus, and make more sales with purpose and satisfaction!

 Do you have any quotable taglines that can give people an idea of your philosophy and approach?

"Consider that the boundaries of your comfort zone are actually your core values."

“If you have to get out of your comfort zone to sell your products or services, then you have no authentic passion for what you are selling.”

“When we feel confident that our skills can be a contribution to others, we discover another source of internal satisfaction.”

“My goal in my career is to make sales in a way that feels good to both me and my prospects from the start.” "The more passionately in alignment you are with what you sell, the more credible you are to your prospects." “Have the courage to say ‘No’ when something is not in alignment” “Offer support and ideas rather than self-promotions and product advertisements.” "A friend request can open the door, but it's your content that invites them in." "In the age of connection, authenticity is the currency that buys trust." “Being responsive to requests is another way to show acknowledgment and build trust.” "People buy from those they trust, and trust is built through acknowledgment."

"Engagement is the heartbeat of successful relationships keep it pumping with compelling content."

"Sending a friend request is like extending a handshake in the digital world make it genuine and enticing."

"Your content is the bridge that connects hearts and minds build it with care."

Follow me on Facebook, Instagram, LinkedIn, Twitter, YouTube and visit my website for more info!


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