top of page

Nutrition Clients

  • Writer: Brainz Magazine
    Brainz Magazine
  • Jun 7, 2022
  • 4 min read

Written by: Deanna Goodson, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

My Approach to Nutritional Counseling

As a graduate of the Institute of Integrative Nutrition (IIN), I learned a great deal about nutrition and emotional eating psychology. As a woman who used to weigh over 400 pounds and struggled with bulimia for more than thirty years, I can tell you I understand nutrition and emotional eating on a very visceral level.

I have lost over 200 lbs. since 2017. I only offer up my experience to demonstrate that I live what I teach. I believe in the concepts of primary and secondary food. Primary food is the wheel of life. It impacts our spirituality, relationships, career, finances, and health/wellness. If something is amiss in primary food, it shows up in a disordered relationship with secondary food, which is what we eat.


I also believe in the concept of bio individuality. Bio individuality, simply put, means that everyone is different and needs a different eating plan. What works for me, for example, may or may not work for you or my clients. As a result, I work a lot with people in helping them figure out foods that they enjoy that are also health-promoting. I have them make a list of those foods in the areas of protein, which includes dairy, fruits, vegetables, complex carbohydrates (foods like quinoa, brown rice, barley, amaranth, and buckwheat) and healthy fats (aka avocado, olive oil, nuts and seeds).


Once we determine what types of foods people like, we begin to craft an eating plan based on foods that they enjoy. I am not an advocate of eating plans that cut out food groups like keto or that are one-size-fits-all. I help customize eating plans for my clients based on foods they actually like. I know that many people tout superfoods like kale and quinoa. They are absolutely nutritious, but if someone doesn’t enjoy them, they will not stick to an eating plan. There are so many health-promoting foods that you don’t have to limit yourself.


Some health-promoting foods include:

  • Salmon,

  • Chicken,

  • Cheese,

  • Yogurt,

  • Strawberries,

  • Blueberries,

  • Citrus fruits,

  • Kale,

  • Spinach,

  • Cucumbers,

  • Beets,

  • Brown Rice,

  • And more.

After we agree on an eating plan, I encourage my clients to follow an 80/20 approach. Some nutritionists refer to this as the ‘weekend diet’. (Note: because of my own personal background with an eating disorder, I do not like the word ‘diet’ and do not refer to food as either good or bad.) Basically, the 80/20 approach is that you eat clean for 80% of the time and you can do as you like the other 20%. I believe that this helps take the taboo nature out of certain foods and decreases the likelihood of overeating or bingeing. So far, my clients have reported success with this approach.


I also strongly encourage an intuitive eating approach. The concept, which was pioneered by Geneen Roth, is poorly misunderstood. Some people think that intuitive eating means that you eat as much as you want whenever you want. That’s categorically untrue. Rather, intuitive eating maintains that you eat when hungry and stop when full. You are using your body’s natural hunger cues to figure out how much and how often you should eat.


Physiologically speaking, we should try to eat within an hour of waking up or working out. After that, the body gets ‘hungry’ between 2.5 – 3.5 hours. It’s not like our normal, Pavlovian eating schedule of 8 am, 12 pm and 5 pm with a snack around 7 pm. I also strongly encourage my clients to stop eating two hours before bedtime so that their stomach has time to fully digest during sleep.


Teaching people to tell the difference between physiological and psychological hunger is not easy. We use the hunger/satiety scale. Ranging from 0 to 10, the hunger/satiety scale is a great tool to help people figure out their physiological hunger. “0” on the hunger/satiety scale means you’ve waited too long to eat and are probably hangry and prone to overeating. “10” is akin to Thanksgiving afternoon when you’ve eaten a lot of food and probably need to put on yoga pants or leggings to feel comfortable. Sluggishness is also a common side effect of overeating as are feelings of guilt and/or shame.

Current wisdom holds that you should consider living between 3 and 7 on the hunger/satiety scale. “3” is like “I could eat. I’m a little peckish.” “7” means I’ve eaten well and don’t need anything else. I’m comfortable. Of course, this skill is hard to master. It honestly took me about six months of dedicated work with my nutritionist – yes, I saw one regularly for four years – to figure it out for myself.


It’s important to note that my approach is often different than other nutritional counselors’. I know that my method is not for everyone, and I try to be flexible when a client is adamant that they would like to follow a specific plan such as intermittent fasting.

Personally, I don’t do it because it goes against the theory behind physiological hunger, but I’ve seen it work for some of my clients. I can’t completely discount it although it’s something that doesn’t appeal to me.


If you’d like to work with me, I’d be more than happy to offer you a free, 60-minute consult. Reach out to me at dcgoodson@gmail.com for more information.

Follow me on Facebook, LinkedIn, and visit my website for more info! Read more from Deanna!

Deanna Goodson, Executive Contributor Brainz Magazine

Deanna Goodson is a professional life and mental health coach, nutritional counselor, and writer. She received her coach training at Rhodes Wellness College in Canada and received an ACC credential from the International Coaching Federation in May of 2019, which was recently renewed. As a mental health coach, Deanna is well-versed in Cognitive Behavior Therapy, Dialectical Behavior Therapy, and Emotional Freedom Technique, aka Tapping. Deanna is also a graduate of the Institute of Integrative Nutrition (IIN) and has a certificate in Emotional Eating Psychology (EEP). She follows an intuitive eating approach for her clients and helps them repair their relationship with food.

 
 

This article is published in collaboration with Brainz Magazine’s network of global experts, carefully selected to share real, valuable insights.

Article Image

Why Instagram Is Ruining the Reformer Pilates Industry

Before anyone sharpens their pitchforks, let’s not be dramatic. Instagram is vital in this day and age. Social media has opened doors, built brands, filled classes, and created opportunities I’m genuinely...

Article Image

Micro-Habits That Move Mountains – The 1% Daily Tweaks That Transform Energy and Focus

Most people don’t struggle with knowing what to do to feel better, they struggle with doing it consistently. You start the week with the best intentions: a healthier breakfast, more water, an early...

Article Image

Why Performance Isn’t About Talent

For years, we’ve been told that high performance is reserved for the “naturally gifted”, the prodigy, the born leader, the person who just has it. Psychology and performance science tell a very different...

Article Image

Stablecoins in 2026 – A Guide for Small Businesses

If you’re a small business owner, you’ve probably noticed how much payments have been in the news lately. Not because there’s something suddenly wrong about payments, there have always been issues.

Article Image

The Energy of Money – How Confidence Shapes Our Financial Flow

Money is one of the most emotionally charged subjects in our lives. It influences our sense of security, freedom, and even self-worth, yet it is rarely discussed beyond numbers, budgets, or...

Article Image

Bitcoin in 2025 – What It Is and Why It’s Revolutionizing Everyday Finance

In a world where digital payments are the norm and economic uncertainty looms large, Bitcoin appears as a beacon of financial innovation. As of 2025, over 559 million people worldwide, 10% of the...

How Smart Investors Identify the Right Developer After Spotting the Wrong One

How to Stop Hitting Snooze on Your Career Transition Journey

5 Essential Areas to Stretch to Increase Your Breath Capacity

The Cyborg Psychologist – How Human-AI Partnerships Can Heal the Mental Health Crisis in Secondary Schools

What do Micro-Reactions Cost Fast-Moving Organisations?

Strong Parents, Strong Kids – Why Fitness Is the Foundation of Family Health

How AI Predicts the Exact Content Your Audience Will Crave Next

Why Wellness Doesn’t Work When It’s Treated Like A Performance Metric

The Six-Letter Word That Saves Relationships – Repair

bottom of page