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Join The Selfness Movement!

Written by: Alyson Williams, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.


What’s Selfness? Well, it’s closely related to Self-love and Self-care.

One of the key questions related to Self-love and Self-care is: ‘Aren't self-care & self-love selfish?' Well, the answer is resounding no!

Yet, we're taught that looking after ourselves first, putting ourselves before others is selfish, even rude at times. Words are so important not just to convey meaning in communication with others but also the effect they have on ourselves! Sadly, words are also the weapons we use to beat ourselves up with our own words and other people’s words.

So, when talking about looking after ourselves for our own health & well-being, the word 'selfish' has gt to go! Out!

Instead, enter the word 'SELFNESS!' (Yes, I created a new word for a worthy cause!)

Professor Google defines the suffix “ness” as describing a state of being. By my reckoning, this makes ‘self+ness' the state of being oneself, spot-on for self-care & self-love. Selfness is the state of being ourselves! Yippee! Hurray! Celebrate!

Join the Selfness Movement, promote the use of selfness as a word to describe the beauty of acknowledging & honoring ourselves.

Words matter! Words are how we process our thoughts, and they're how we perceive our world. Words are the currency for relationships connecting and communicating with each other and ourselves!

Selfness promotes a healthy view of self! The more selfness there is in the world, the more self-acceptance we'll have. The more self-acceptance people feel, the less likely they are to experience negative thoughts, emotions, and behavior towards themselves and others! Maybe better mental health & well-being, even!

Too simple, too naive? I hope not. As an optimist, I'm a firm believer that there is always something to be grateful for, that one person can make a difference.

As a self-love mentor and advocate, I’m passionate about empowering women to fall (back) in love with themselves and live a life they desire and deserve. With this in mind, I really want to normalize the state of selfness to acknowledge and honor ourselves.

So jump on board, and let's spread selfness as a concept a feeling and something we should all strive for! Let's do this for others and ourselves!

How do we do this? Use selfness in your conversations, posts, talk about it, explain what it means, get others on board. The more we say it, use it, explain what it is, and do it, the more selfness we’ll see in the world! Let’s do this!

Book now or email at You can also visit her website,, or contact Alyson via Facebook Messenger, LinkedIn, or +61 432 580 886.


Alyson Williams, Executive Contributor Brainz Magazine

In her previous life, Alyson was a teacher. For 12 years, she taught first adults, then high school students. After that, she became a public servant, retiring in 2019 after 25 years with the Australian Department of Defence.

She started coaching because all through her adult life, Alyson has been informally coaching and mentoring family, friends, and colleagues. Following the collapse of her comfortable life in 2013, she overcame several major challenges to now live a life of purpose

and fulfillment in her new career as a coach.

Alyson is an NLP Master Coach, Extended DISC practitioner, relationship coach, leadership coach, and trained hypnotherapist.



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