Brainz Magazine Exclusive Interview
Jim Kwik, his real name, is the widely recognized world expert in memory improvement, brain optimization and accelerated learning. After a childhood brain injury left him learning-challenged, Kwik created strategies to dramatically enhance his mental performance. He has since dedicated his life to helping others unleash their true genius and brainpower.
For over two decades, he has served as a brain coach to students, seniors, entrepreneurs, and educators. His work has touched a who’s who of Hollywood’s elite, professional athletes, political leaders, and business magnates, with corporate clients that include Google, Virgin, Nike, Zappos, SpaceX, GE, 20th Century Fox, Cleveland Clinic, Wordpress, and institutions like the United Nations, Caltech, Harvard and Singularity University.
Kwik is the instant NY Times bestselling author of “Limitless - Upgrade Your Brain, Learn Anything Faster, Unlock Your Exceptional Life.” Through keynote speeches, he reaches in-person audiences totaling more than 200,000 every year, as well as online videos totaling hundreds of millions of views. Kwik is regularly featured in media, including Forbes, HuffPost, Fast Company, Inc., and CNBC. He is the host of the acclaimed “Kwik Brain” podcast, which is consistently the top educational training show on iTunes. KwikLearning.com’s online courses are used by students in 195 countries. Kwik is an advocate for brain health and global education, with philanthropy ranging from Alzheimer’s research to funding the creation of schools from Guatemala to Kenya, providing health care, clean water and learning for children in need. His mission: No brain left behind.
First of all, how has COVID affected you?
COVID has affected me like it has affected everyone else. For me, it was an interesting time to launch a book during COVID. We didn't delay the launch, because this book is more than just a book. It's not just about speed reading and remembering names. It's a book about managing your mind in times of crisis. It's about optimizing your productivity, your focus while you’re working remotely. It's about supporting your children if they're in and out of school. It's about learning new subjects or skills if your career has been disrupted, so I thought it was a timely work. So that's the only thing that has been a little bit different for me.
"I believe these difficult times can define us, these difficult times can diminish us or these difficult times can develop us. Ultimately, we decide."
In my book “Limitless”, there's a quote from a French philosopher that says "Life is C between B and D". B is birth, D is death and C is choice. And I believe th